Skip to content

Discokugel Kostüm

Fail

Demand is soft, at -97.6% this quarter, so Discokugel Kostüm is a Fail.

Flapen Score
45
45 / 100
Top 42% of 2,084 Spielzeug niches · +2 vs the category median of 43
Market size
€31K/yr292K searches / yr
90-day growth
-97.6%search demand this quarter
Competition
33%top-5 click share · 27 brands · 53 sellers

Flapen Score

Discokugel Kostüm against its category

The dotted line is the Spielzeug average. Past it, Discokugel Kostüm is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Discokugel Kostüm market on Amazon at a glance

Shoppers on Amazon Germany searched for Discokugel Kostüm 292K times last year and spent an estimated €31K. The top 5 brands take 45% of clicks. Demand peaks in Jan–Feb. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 292K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -97.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €31K a year.

Searches, last 12 months
292K
Growth, 90 days vs prior 90
-97.6%
Conversion, latest week
1.0%
Market size, estimated
€31Ka year
Peak month
February129.2× the quietest month
Top search term
discokugel haarreif38K searches a year

02 · Price

A sale here is worth €11.14.

Listings sell for €11.14 on average, from €3.12 to €33.96. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €11.14 that is €1K to €3K a year per listing.

Average price
€11.14under the $15 to $100 sweet spot
Price range
€3.12–€33.96
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
5.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.5% of listings are out of stock. The average listing ranks #1,713 within Kostüme. It carries 220 reviews at 3.93 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
21.5%
Average rank
#1,713in Kostüme
Average rating
3.93 starsAmazon Germany average 4.37 stars
Average reviews
220per listing
Listings tracked
36

04 · Newcomers

0 of last year's 25 launches cleared the first-year sales bar.

25 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
25
Successful launches
0Amazon's first-year sales bar
Average brand age
21 months

Products

Top Discokugel Kostüm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

27 rising

Sellers

53

Top-5 brand share

45%

Top 20: 93%

Top-5 click share

33%

Top 20: 82%

Open market

50%

  • Brand 112%
  • Brand 211%
  • Brand 310%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Discokugel Kostüm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 129.2×

Search terms

Top Discokugel Kostüm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • discokugel haarreif38K/yr
  • discokugel kostüm125K/yr
  • haarreif discokugel22K/yr
  • disco haarreif7K/yr
  • discokugel kostüm damen35K/yr
  • kostüm discokugel26K/yr
  • discokugel accessoires damen5K/yr
  • disco kugel kostüm10K/yr
  • kostüm discokugel damen14K/yr
  • fasching disco10K/yr

Reviews and returns

What reviews say buyers love and hate about Discokugel Kostüm

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Helligkeit/Glanz/Glühen”
25%of negative reviews mention “Qualität insgesamt”
5.1%of orders come back
“Ganz schlechte Qualität :”
A buyer, on “Qualität insgesamt”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Discokugel Kostüm questions

Answered from the same tracked data.