Is Dino Ranch profitable to sell on Amazon Germany?

Flapen scores Dino Ranch 34 out of 100 on Amazon Germany, a Fail. Shoppers spend €30K a year across 19 tracked products. Search demand grew -32.0% in the last 90 days.

How competitive is the Dino Ranch niche on Amazon Germany?

8 brands and 204 sellers compete in Dino Ranch on Amazon Germany. The top 5 Dino Ranch products take 66% of clicks, and the top 5 brands take 95%.

What do buyers complain about in Dino Ranch?

Dino Ranch buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Spaß/Unterhaltungserlebnis, and Abdeckung Qualität. An estimated 0.6% of orders come back.

When does demand for Dino Ranch peak?

Search demand for Dino Ranch on Amazon Germany peaks in Nov–Dec, and the busiest month runs 2.4× the quietest.

What does it cost to enter the Dino Ranch niche?

Dino Ranch sells for €17.80 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €4.14 to €39.35. The average product has 780 reviews, the count a new listing must catch up to.

Dino Ranch

Fail

Shoppers spend an estimated $30K a year here, so Dino Ranch is a Fail.

Flapen Score: 34
34 / 100Ranks 1,726 of 2,084 Spielzeug niches · −9 vs the category median of 43
Market size: €30K/yr121K searches / yr
90-day growth: -32.0%search demand this quarter
Competition: 66%top-5 click share · 8 brands · 204 sellers

Flapen Score

Dino Ranch against its category

The dotted line is the Spielzeug average. Past it, Dino Ranch is stronger. Inside it, weaker.

34Fail

This niche Category average

See the method

Market

The Dino Ranch market on Amazon at a glance

Shoppers on Amazon Germany searched for Dino Ranch 121K times last year and spent an estimated €30K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -32.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €30K a year.

Searches, last 12 months: 121K
Growth, 90 days vs prior 90: -32.0%
Conversion, latest week: 1.4%
Market size, estimated: €30Ka year
Peak month: December2.4× the quietest month
Top search term: gigantosaurus47K searches a year

02 · Price

A sale here is worth €17.80.

Listings sell for €17.80 on average, from €4.14 to €39.35. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At €17.80 that is €2K to €4K a year per listing.

Average price: €17.80inside the $15 to $100 sweet spot
Price range: €4.14–€39.35
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 3K–3K
Units per listing a year: 100–250
Revenue per listing a year: €2K–€4K
Returns: 0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

26% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #2,092 within Baby- & Kleinkindspielzeug. It carries 780 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings: 26%
Prime listings: 63%
Out of stock, average day: 13.2%
Average rank: #2,092in Baby- & Kleinkindspielzeug
Average rating: 4.54 starsAmazon Germany average 4.37 stars
Average reviews: 780per listing
Listings tracked: 19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 41 months

Products

Top Dino Ranch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

204

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Brand 175%
Brand 27%
Brand 36%
Brand 45%
Brand 53%
Brand 62%
Open — no brand owns it (2 brands, 3%)

Demand

Dino Ranch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Dino Ranch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

gigantosaurus47K/yr -37.3%0.6% conv.
tonie dinosaurier14K/yr -17.2%2.5% conv.
tonie dino14K/yr -35.6%2.8% conv.
dino tonie figur11K/yr -33.9%2.2% conv.
tonie figuren dinosaurier5K/yr -18.3%3.2% conv.
giganotosaurus6K/yr -25.4%1.2% conv.
dino tonie5K/yr -18.4%2.4% conv.
dino toni3K/yr -25.9%1.3% conv.
dinosaurier tonie3K/yr -22.7%2.5% conv.
tonies dinosaurier3K/yr -34.5%2.9% conv.

Reviews and returns

What reviews say buyers love and hate about Dino Ranch

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Spaß/Unterhaltungserlebnis”

40%of negative reviews mention “Preis-Leistungs-Verhältnis”

0.6%of orders come back

“Für mich das Geld nicht wert”

A buyer, on “Preis-Leistungs-Verhältnis”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Dino Ranch questions

Answered from the same tracked data.

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