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Dino Kostüm

Fail

Demand is soft, at -75.5% this quarter, so Dino Kostüm is a Fail.

Flapen Score
44
44 / 100
Top 46% of 2,084 Spielzeug niches · +1 vs the category median of 43
Market size
€361K/yr932K searches / yr
90-day growth
-75.5%search demand this quarter
Competition
53%top-5 click share · 19 brands · 25 sellers

Flapen Score

Dino Kostüm against its category

The dotted line is the Spielzeug average. Past it, Dino Kostüm is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dino Kostüm market on Amazon at a glance

Shoppers on Amazon Germany searched for Dino Kostüm 932K times last year and spent an estimated €361K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Feb–Oct. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 932K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -75.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €361K a year.

Searches, last 12 months
932K
Growth, 90 days vs prior 90
-75.5%
Conversion, latest week
1.5%
Market size, estimated
€361Ka year
Peak month
February5.8× the quietest month
Top search term
dino kostüm301K searches a year

02 · Price

A sale here is worth €25.95.

Listings sell for €25.95 on average, from €8.73 to €35.61. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At €25.95 that is €13K to €19K a year per listing.

Average price
€25.95inside the $15 to $100 sweet spot
Price range
€8.73–€35.61
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
€13K–€19K
Returns
5.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #615 within Kostüme. It carries 642 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
5.7%
Average rank
#615in Kostüme
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
642per listing
Listings tracked
25

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Dino Kostüm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

25

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

30%

  • Brand 126%
  • Brand 215%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

Dino Kostüm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct · busiest ÷ quietest = 5.8×

Search terms

Top Dino Kostüm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dino kostüm301K/yr
  • dinosaurier kostüm64K/yr
  • dino kostüm kinder254K/yr
  • dino kostüm erwachsene77K/yr
  • dino kostüm aufblasbar21K/yr
  • trex kostüm17K/yr
  • t rex kostüm18K/yr
  • dinosaurier kostüm kinder54K/yr
  • aufblasbarer dino9K/yr
  • aufblasbares dino kostüm13K/yr

Reviews and returns

What reviews say buyers love and hate about Dino Kostüm

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “beworben Vs Tatsächliches Produkt”
25%of negative reviews mention “Gesamtgröße”
5.8%of orders come back
“Zu groß”
A buyer, on “Gesamtgröße”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Dino Kostüm questions

Answered from the same tracked data.