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Digimon

weak search conversion (0.2%) — Digimon doesn't clear our bar today.

Flapen Score

45
Skip it

Top 42% of 2,084 Spielzeug niches · +2 vs the category median of 43

Market size 11Growth 15Conversion 2Competition 79Returns 97Price range 83Avg price 95Brand share 37Review moat 88Quality gap 23
This niche Category average · 2,084 niches

Is Digimon profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Digimon is a €45K/yr Amazon Germany market (614K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 45/100.

Digimon: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -19.1% over the last 90 days and 0.2% of searches end in a purchase.

€45K

revenue / yr

Units sold / yr2K
Search volume / yr-19.1%614K
Conversion rate0.2%
Avg price€43.08

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers15 · 129
Top-5 product click share36%
Open market17%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 51 products

Sponsored placement16%
New entrants (1y)9· 0 succeeded
Avg rating4.6★
Avg reviews244

Top Digimon products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

€0€1K€3K€4K€5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

15 flat

Sellers

129

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

36%

Top 20: 71%

Open market

15%

  • BANDAI34%
  • BANDAI SPIRITS22%
  • Digimon17%
  • Generisch5%
  • Bandai Namco4%
  • MegaHouse3%
  • Open — no brand owns it (9 brands, 15%)

Digimon demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume614KCVR0.2%Products51Brands15Top 5 Brands83%OOS Rate9.6%Rating4.6★Reviews244Avg BSR#2,222
15K10KDec '25Jan '26Feb '26Mar '26May '26Jun '26

Top Digimon search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • digimon437K/yr
  • digimo46K/yr
  • digimon adventure42K/yr
  • digimon figur32K/yr
  • digimon tcg16K/yr
  • digimon karten14K/yr
  • digimon figuren12K/yr
  • digimon merch8K/yr
  • digimon card game5K/yr
  • digimon karten deutsch3K/yr

What reviews say buyers love and hate about Digimon

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
beworben Vs Tatsächliches Produkt21%

Super Set - alles wie beschrieben

Spaß/Unterhaltungserlebnis14%

Macht Spass sich darum zu kümmern

Sammlungsobjekte12%

Sehr schöne Karten dabei

Gesamtgröße9%

Sehr passgenau

Qualität insgesamt9%

Tolle Uhr👍 Die Uhr ist spitze

What buyers complain about

50% of reviews
Preis-Leistungs-Verhältnis50%

Bisschen teuer

Digimon return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
29%
2Kompatibilität – insgesamt
14%
3Kratzfestigkeit
14%
4beworben Vs Tatsächliches Produkt
14%
5Defekt Material/Teile
11%

Common Digimon questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Digimon 45/100 on Amazon Germany — Skip it. The niche generates €45K/yr across 51 tracked products. 0 of 9 products launched in the last 360 days are still selling. Search demand moved -19.1% over the last 90 days.
Digimon buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, the themes mined from the niche's reviews. Its return rate is 0.7%.