Is Detektiv profitable to sell on Amazon Germany?

Flapen scores Detektiv 44 out of 100 on Amazon Germany, a Fail. Shoppers spend €148K a year across 15 tracked products. Search demand grew -17.1% in the last 90 days.

How competitive is the Detektiv niche on Amazon Germany?

7 brands and 104 sellers compete in Detektiv on Amazon Germany. The top 5 Detektiv products take 67% of clicks, and the top 5 brands take 94%.

What do buyers complain about in Detektiv?

Detektiv buyers on Amazon Germany complain most about Funktionalität insgesamt, Haftung/Klebrigkeit, and Qualität insgesamt. An estimated 0.8% of orders come back.

When does demand for Detektiv peak?

Search demand for Detektiv on Amazon Germany peaks in Oct–Nov–Dec, and the busiest month runs 6.3× the quietest.

What does it cost to enter the Detektiv niche?

Detektiv sells for €14.15 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €4.14 to €29.24. The average product has 410 reviews, the count a new listing must catch up to.

Detektiv

Fail

Demand is soft, at -17.1% this quarter, so Detektiv is a Fail.

Flapen Score: 44
44 / 100Top 46% of 2,084 Spielzeug niches · +1 vs the category median of 43
Market size: €148K/yr434K searches / yr
90-day growth: -17.1%search demand this quarter
Competition: 67%top-5 click share · 7 brands · 104 sellers

Flapen Score

Detektiv against its category

The dotted line is the Spielzeug average. Past it, Detektiv is stronger. Inside it, weaker.

44Fail

This niche Category average

See the method

Market

The Detektiv market on Amazon at a glance

Shoppers on Amazon Germany searched for Detektiv 434K times last year and spent an estimated €148K. The top 5 brands take 94% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 434K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €148K a year.

Searches, last 12 months: 434K
Growth, 90 days vs prior 90: -17.1%
Conversion, latest week: 2.4%
Market size, estimated: €148Ka year
Peak month: December6.3× the quietest month
Top search term: detektiv set kinder124K searches a year

02 · Price

A sale here is worth €14.15.

Listings sell for €14.15 on average, from €4.14 to €29.24. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At €14.15 that is €7K to €11K a year per listing.

Average price: €14.15under the $15 to $100 sweet spot
Price range: €4.14–€29.24
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 10K–13K
Units per listing a year: 500–750
Revenue per listing a year: €7K–€11K
Returns: 0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #142 within Experimentieren & Forschen. It carries 410 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings: 67%
Prime listings: 100%
Out of stock, average day: 4.9%
Average rank: #142in Experimentieren & Forschen
Average rating: 4.26 starsAmazon Germany average 4.37 stars
Average reviews: 410per listing
Listings tracked: 15

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 35 months

Products

Top Detektiv products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

104

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

Brand 141%
Brand 224%
Brand 314%
Brand 49%
Brand 55%
Brand 63%
Open — no brand owns it (1 brand, 3%)

Demand

Detektiv search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.3×

Search terms

Top Detektiv search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

detektiv set kinder124K/yr -10.8%1.7% conv.
detektiv78K/yr -11.7%0.1% conv.
detektivkoffer46K/yr -29.0%2.3% conv.
dedektivset33K/yr -35.4%1.3% conv.
dedektiv21K/yr -17.7%0.0% conv.
detektiv set19K/yr -17.4%1.0% conv.
dedektivset 9 jahre9K/yr -7.7%1.8% conv.
detektiv koffer12K/yr -6.4%2.4% conv.
detektiv kinder12K/yr -24.6%1.1% conv.
detektivkoffer drei fragezeichen13K/yr -18.6%3.6% conv.

Reviews and returns

What reviews say buyers love and hate about Detektiv

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Spaß/Unterhaltungserlebnis”

39%of negative reviews mention “Funktionalität insgesamt”

0.8%of orders come back

“Funktioniert null”

A buyer, on “Funktionalität insgesamt”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

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FAQ

Common Detektiv questions

Answered from the same tracked data.

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