Demon Slayer
Demon Slayer shows low returns (0.9%), but weak search conversion (0.6%) keeps it on the watch list.
Flapen Score
Top 11% of 2,084 Spielzeug niches · +12 vs the category median of 43
Is Demon Slayer profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Demon Slayer is a €243K/yr Amazon Germany market (2.1M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 55/100.
Demon Slayer: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -29.4% over the last 90 days and 0.6% of searches end in a purchase.
€243K
revenue / yr
Who owns the niche?
The top 5 brands hold 62% of demand, so 38% of the market is open.
38%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 79 products
Top Demon Slayer products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Funko Mystery Mini - Demon Slayer - 1 of 12 to Collect - Styles Vary- Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - Anime Fans und Display
- Price
- €5.00
- Rating
- 4.7/5
- Reviews
- 989
- Age
- 2y ago
WKxinxuan Demo Slae Figuren 14CM Nezuko Figuren Anime Figure Kimetsu No Yaiba Figur Nezuko Spielzeug Demo Slae Ornamente DemoSlae Statue Nezuk Action Figur Geschenk
- Price
- €12.91
- Rating
- 4.4/5
- Reviews
- 65
- Age
- 1y ago
Roffatide Anime Dämon Slayer Knöchel Socken 5 Paare Low Cut Cosplay No Show Socken Für Frauen Männer Ideal für Weihnachts Wintergeschenk
- Price
- €13.82
- Rating
- 4.4/5
- Reviews
- 56
- Age
- 4y ago
PIIMNT Demon Armband Demon Armbänder Anime Schmuck Merch Bracelet WlsqDE Personalisierte Armbänder für Fans Geschenke
- Price
- €8.56
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 11mo ago
Demon Slayer Anime Ästhetik Japan Manga Japanisch Fans Herren T-Shirt Schwarz XL
- Price
- €12.56
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 10mo ago
Trending
90-day click momentum
Sohaon Anime Hausschuhe Unisex Plüsch Pantoffeln rutschfest House Slippers Winter Warme Schlappen DS Tokitou 38-39
- Price
- €29.39
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Sohaon Anime Hausschuhe Unisex Plüsch Pantoffeln rutschfest House Slippers Winter Warme Schlappen DS Shinobu 38-39
- Price
- €29.40
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Demon Slayer Anime Ästhetik Japan Manga Japanisch Fans Herren T-Shirt Schwarz XL
- Price
- €12.56
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 10mo ago
Demon Slayer Anime Ästhetik Japan Manga Japanisch Otaku Fans Herren T-Shirt Schwarz XXL
- Price
- €12.56
- Rating
- 4.0/5
- Reviews
- 15
- Age
- 10mo ago
Funko POP! Animation: Demon Slayer - Inosuke - Sumi-Ink - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler
- Price
- €12.12
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 5mo ago
Newest
by launch dateFunko POP! Animation: Demon Slayer - Inosuke - Sumi-Ink - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler
- Price
- €12.12
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 5mo ago
Grupo Erik Ramen Bowl Schüssel Demon Slayer Keramik Schale 12 5 x 16 cm 1400 ml mit Stäbchen zum Essen - OfiziellerAnime Manga Demon Slayer Geschenke Merch
- Price
- €21.89
- Rating
- 4.8/5
- Reviews
- 40
- Age
- 6mo ago
Demon Slayer Anime Ästhetik Japan Manga Japanisch Fans Herren T-Shirt Schwarz XL
- Price
- €12.56
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 10mo ago
Demon Slayer Anime Ästhetik Japan Manga Japanisch Otaku Fans Herren T-Shirt Schwarz XXL
- Price
- €12.56
- Rating
- 4.0/5
- Reviews
- 15
- Age
- 10mo ago
UBBY Demon Edelstahl Wasserflasche 500 ml Hochklappbare Sport flaschen aus Edelstahl mit Strohhalm Lustige Cartoon Design für Kinder und Erwachsene (Clash)
- Price
- €15.21
- Rating
- 3.7/5
- Reviews
- 10
- Age
- 10mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
Brands
31 rising
Sellers
201
Top-5 brand share
62%
Top 20: 95%
Top-5 click share
24%
Top 20: 54%
Open market
33%
- Funko36%
- Unibly9%
- WKxinxuan7%
- Sohaon6%
- Roffatide5%
- BANDAI4%
Demon Slayer demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.8×
Top Demon Slayer search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- demon slayer1.3M/yr
- demon slayer figur232K/yr
- demon slayer funko pop144K/yr
- funko pop demon slayer135K/yr
- demon slayer merch110K/yr
- demon slayer figuren41K/yr
- demon slaye25K/yr
- anime figuren demon slayer22K/yr
- deamon slayer18K/yr
- demon slayer funko15K/yr
What reviews say buyers love and hate about Demon Slayer
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Super Qualität”
“Ein absolutes Highlight für meine Sammlung”
“Preis Passt”
“Süßes Anime-Figuren-Set für Kuchen und Dekoration”
“Alles i. O. Wie beschrieben, alles i. O.”
What buyers complain about
77% of reviews“Schlechte Qualität”
“So wie man es hier auf den Bildern sieht, habe ich es aus der Liegerkartonage genommen”
“muss verklebt werden, sonst fällt es viel zu leicht auseinander.”
“Teuer”
“Es waren defekte Teile in der Packung die sich nicht verbauen ließen”
Demon Slayer return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Demon Slayer questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
