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Demon Slayer

Maybe

An estimated 0.9% of orders come back. But buyers convert on only 0.6% of searches, so Demon Slayer is a Maybe.

Flapen Score
55
55 / 100
Top 11% of 2,084 Spielzeug niches · +12 vs the category median of 43
Market size
€243K/yr2.1M searches / yr
90-day growth
-29.4%search demand this quarter
Competition
24%top-5 click share · 31 brands · 201 sellers

Flapen Score

Demon Slayer against its category

The dotted line is the Spielzeug average. Past it, Demon Slayer is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Demon Slayer market on Amazon at a glance

Shoppers on Amazon Germany searched for Demon Slayer 2.1M times last year and spent an estimated €243K. The top 5 brands take 62% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -29.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €243K a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
-29.4%
Conversion, latest week
0.6%
Market size, estimated
€243Ka year
Peak month
October3.8× the quietest month
Top search term
demon slayer1.3M searches a year

02 · Price

A sale here is worth €17.80.

Listings sell for €17.80 on average, from €5.00 to €71.86. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At €17.80 that is €2K to €4K a year per listing.

Average price
€17.80inside the $15 to $100 sweet spot
Price range
€5.00–€71.86
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
€2K–€4K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #3,821 within Hobbys. It carries 468 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
73%
Out of stock, average day
8.7%
Average rank
#3,821in Hobbys
Average rating
4.52 starsAmazon Germany average 4.37 stars
Average reviews
468per listing
Listings tracked
79

04 · Newcomers

3 of last year's 37 launches cleared the first-year sales bar.

37 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
37
Successful launches
3Amazon's first-year sales bar
Average brand age
31 months

Products

Top Demon Slayer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

31 rising

Sellers

201

Top-5 brand share

62%

Top 20: 95%

Top-5 click share

24%

Top 20: 54%

Open market

33%

  • Brand 136%
  • Brand 29%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Demon Slayer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Demon Slayer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • demon slayer1.3M/yr
  • demon slayer figur232K/yr
  • demon slayer funko pop144K/yr
  • funko pop demon slayer135K/yr
  • demon slayer merch110K/yr
  • demon slayer figuren41K/yr
  • demon slaye25K/yr
  • anime figuren demon slayer22K/yr
  • deamon slayer18K/yr
  • demon slayer funko15K/yr

Reviews and returns

What reviews say buyers love and hate about Demon Slayer

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Qualität insgesamt”
20%of negative reviews mention “Qualität insgesamt”
0.9%of orders come back
“Schlechte Qualität”
A buyer, on “Qualität insgesamt”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Demon Slayer questions

Answered from the same tracked data.