demon slayer
Worth a lookShows low returns (0.9%), but weak search conversion (0.6%) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great24%top-5 click share — an open shelf
Price range
Great€5.00–€71.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great€17.80avg listing price — sweet spot $15–$100
Review moat
Great467.7avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Market size
Okay€243K€243K/yr · 2.1M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-29.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, demon slayer is a €243K/yr Amazon Germany market (2.1M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
demon slayer market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- €267K–€356K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #3,821
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 62%
- Out of stock
- 8.7%
- Avg brand age
- 31 months
- Avg seller age
- 173 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
31 rising
Sellers
201
Top-5 brand share
62%
Top 20: 95%
Top-5 click share
24%
Top 20: 54%
Open market
33%
- Funko36%
- Unibly9%
- WKxinxuan7%
- Sohaon6%
- Roffatide5%
- BANDAI4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.4% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.8×
Top demon slayer search terms
- demon slayer1.3M/yr
- demon slayer figur232K/yr
- demon slayer funko pop144K/yr
- funko pop demon slayer135K/yr
- demon slayer merch110K/yr
- demon slayer figuren41K/yr
- demon slaye25K/yr
- anime figuren demon slayer22K/yr
- deamon slayer18K/yr
- demon slayer funko15K/yr
Top demon slayer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funko Mystery Mini - Demon Slayer - 1 of 12 to Collect - Styles Vary- Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - Anime Fans und Display
Funko€5.004.7★989 rev
WKxinxuan Demo Slae Figuren 14CM Nezuko Figuren Anime Figure Kimetsu No Yaiba Figur Nezuko Spielzeug Demo Slae Ornamente DemoSlae Statue Nezuk Action Figur Geschenk
WKxinxuan€12.914.4★65 rev
Roffatide Anime Dämon Slayer Knöchel Socken 5 Paare Low Cut Cosplay No Show Socken Für Frauen Männer Ideal für Weihnachts Wintergeschenk
Roffatide€13.824.4★56 rev
PIIMNT Demon Armband Demon Armbänder Anime Schmuck Merch Bracelet WlsqDE Personalisierte Armbänder für Fans Geschenke
PIIMNT€8.564.3★37 rev
Demon Slayer Anime Ästhetik Japan Manga Japanisch Fans Herren T-Shirt Schwarz XL
Unibly€12.564.8★15 rev
Newest
by launch date
Funko POP! Animation: Demon Slayer - Inosuke - Sumi-Ink - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler
Funko€12.1241 rev
Grupo Erik Ramen Bowl Schüssel Demon Slayer Keramik Schale 12 5 x 16 cm 1400 ml mit Stäbchen zum Essen - OfiziellerAnime Manga Demon Slayer Geschenke Merch
Grupo Erik€21.8940 rev
Demon Slayer Anime Ästhetik Japan Manga Japanisch Fans Herren T-Shirt Schwarz XL
Unibly€12.5615 rev
Demon Slayer Anime Ästhetik Japan Manga Japanisch Otaku Fans Herren T-Shirt Schwarz XXL
Unibly€12.5615 rev
UBBY Demon Edelstahl Wasserflasche 500 ml Hochklappbare Sport flaschen aus Edelstahl mit Strohhalm Lustige Cartoon Design für Kinder und Erwachsene (Clash)
UBBY€15.2110 rev
Trending
90-day click momentum
Sohaon Anime Hausschuhe Unisex Plüsch Pantoffeln rutschfest House Slippers Winter Warme Schlappen DS Tokitou 38-39
Sohaon€29.395.0★
Sohaon Anime Hausschuhe Unisex Plüsch Pantoffeln rutschfest House Slippers Winter Warme Schlappen DS Shinobu 38-39
Sohaon€29.405.0★
Demon Slayer Anime Ästhetik Japan Manga Japanisch Fans Herren T-Shirt Schwarz XL
Unibly€12.564.8★
Demon Slayer Anime Ästhetik Japan Manga Japanisch Otaku Fans Herren T-Shirt Schwarz XXL
Unibly€12.564.0★
Funko POP! Animation: Demon Slayer - Inosuke - Sumi-Ink - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler
Funko€12.124.7★
What buyers say about demon slayer
What buyers praise and complain about, mined from review topics.What buyers love
“Super Qualität”
“Ein absolutes Highlight für meine Sammlung”
“Preis Passt”
“Süßes Anime-Figuren-Set für Kuchen und Dekoration”
“Alles i. O. Wie beschrieben, alles i. O.”
“Besonders gefallen haben mir die detailreichen Designs”
“Passt”
“Super Figur”
“Schön stabil”
“Superschick und der Druck hat ne Tolle QUalität”
What buyers complain about
“Schlechte Qualität”
“So wie man es hier auf den Bildern sieht, habe ich es aus der Liegerkartonage genommen”
“muss verklebt werden, sonst fällt es viel zu leicht auseinander.”
“Teuer”
“Es waren defekte Teile in der Packung die sich nicht verbauen ließen”
“wird schwarz,wenn sie abkühlt.”
“Sollte ein Geschenk sein, wir haben es nicht verschenkt”
“ein bisschen kleiner als die "menschlichen" Funkos”
“Anhänger sind aber nur einseitig bedruckt”
“muss verklebt werden, sonst fällt es viel zu leicht auseinander.”
Top return reasons
Common questions
- Is demon slayer profitable to sell on Amazon Germany?
- The niche generates €243K/yr across 79 tracked products. 3 of 37 products launched in the last 360 days are still selling. 90-day search growth is -29.4%. Flapen's verdict: Worth a look (55/100).
- How competitive is the demon slayer niche?
- 31 brands and 201 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in demon slayer?
- Top complaints mined from reviews: Qualität insgesamt, beworben Vs Tatsächliches Produkt, Haltbarkeit. The return rate is 0.9%.
- When does demand for demon slayer peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 3.8× the quietest.
- What does it cost to enter the demon slayer niche?
- Listings span €5.00–€71.86; the average listing price is €17.80 (sweet spot $15–$100). The average incumbent carries 468 reviews — the moat a new listing must climb.