Demon Slayer
MaybeAn estimated 0.9% of orders come back. But buyers convert on only 0.6% of searches, so Demon Slayer is a Maybe.
- Flapen Score
- 55 / 100Top 11% of 2,084 Spielzeug niches · +12 vs the category median of 4355
- Market size
- €243K/yr2.1M searches / yr
- 90-day growth
- -29.4%search demand this quarter
- Competition
- 24%top-5 click share · 31 brands · 201 sellers
Flapen Score
Demon Slayer against its category
The dotted line is the Spielzeug average. Past it, Demon Slayer is stronger. Inside it, weaker.
Market
The Demon Slayer market on Amazon at a glance
Shoppers on Amazon Germany searched for Demon Slayer 2.1M times last year and spent an estimated €243K. The top 5 brands take 62% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -29.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €243K a year.
- Searches, last 12 months
- 2.1M
- Growth, 90 days vs prior 90
- -29.4%
- Conversion, latest week
- 0.6%
- Market size, estimated
- €243Ka year
- Peak month
- October3.8× the quietest month
- Top search term
- demon slayer1.3M searches a year
02 · Price
A sale here is worth €17.80.
Listings sell for €17.80 on average, from €5.00 to €71.86. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At €17.80 that is €2K to €4K a year per listing.
- Average price
- €17.80inside the $15 to $100 sweet spot
- Price range
- €5.00–€71.86
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €2K–€4K
- Returns
- 0.9%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #3,821 within Hobbys. It carries 468 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 73%
- Out of stock, average day
- 8.7%
- Average rank
- #3,821in Hobbys
- Average rating
- 4.52 starsAmazon Germany average 4.37 stars
- Average reviews
- 468per listing
- Listings tracked
- 79
04 · Newcomers
3 of last year's 37 launches cleared the first-year sales bar.
37 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 37
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Demon Slayer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Funko Mystery Mini - Demon Slayer - 1 of 12 to Collect - Styles Vary- Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - Anime Fans und Display
- Price
- €5.00
- Rating
- 4.7/5
- Reviews
- 989
- Age
- 2y ago

WKxinxuan Demo Slae Figuren 14CM Nezuko Figuren Anime Figure Kimetsu No Yaiba Figur Nezuko Spielzeug Demo Slae Ornamente DemoSlae Statue Nezuk Action Figur Geschenk
- Price
- €12.91
- Rating
- 4.4/5
- Reviews
- 65
- Age
- 1y ago

Roffatide Anime Dämon Slayer Knöchel Socken 5 Paare Low Cut Cosplay No Show Socken Für Frauen Männer Ideal für Weihnachts Wintergeschenk
- Price
- €13.82
- Rating
- 4.4/5
- Reviews
- 56
- Age
- 4y ago

PIIMNT Demon Armband Demon Armbänder Anime Schmuck Merch Bracelet WlsqDE Personalisierte Armbänder für Fans Geschenke
- Price
- €8.56
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 11mo ago

Demon Slayer Anime Ästhetik Japan Manga Japanisch Fans Herren T-Shirt Schwarz XL
- Price
- €12.56
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 10mo ago
Trending
estimated 90-day click momentum
Sohaon Anime Hausschuhe Unisex Plüsch Pantoffeln rutschfest House Slippers Winter Warme Schlappen DS Tokitou 38-39
- Price
- €29.39
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Sohaon Anime Hausschuhe Unisex Plüsch Pantoffeln rutschfest House Slippers Winter Warme Schlappen DS Shinobu 38-39
- Price
- €29.40
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Demon Slayer Anime Ästhetik Japan Manga Japanisch Fans Herren T-Shirt Schwarz XL
- Price
- €12.56
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 10mo ago

Demon Slayer Anime Ästhetik Japan Manga Japanisch Otaku Fans Herren T-Shirt Schwarz XXL
- Price
- €12.56
- Rating
- 4.0/5
- Reviews
- 15
- Age
- 10mo ago

Funko POP! Animation: Demon Slayer - Inosuke - Sumi-Ink - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler
- Price
- €12.12
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 5mo ago
Newest
by launch date
Funko POP! Animation: Demon Slayer - Inosuke - Sumi-Ink - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler
- Price
- €12.12
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 5mo ago

Grupo Erik Ramen Bowl Schüssel Demon Slayer Keramik Schale 12 5 x 16 cm 1400 ml mit Stäbchen zum Essen - OfiziellerAnime Manga Demon Slayer Geschenke Merch
- Price
- €21.89
- Rating
- 4.8/5
- Reviews
- 40
- Age
- 6mo ago

Demon Slayer Anime Ästhetik Japan Manga Japanisch Fans Herren T-Shirt Schwarz XL
- Price
- €12.56
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 10mo ago

Demon Slayer Anime Ästhetik Japan Manga Japanisch Otaku Fans Herren T-Shirt Schwarz XXL
- Price
- €12.56
- Rating
- 4.0/5
- Reviews
- 15
- Age
- 10mo ago

UBBY Demon Edelstahl Wasserflasche 500 ml Hochklappbare Sport flaschen aus Edelstahl mit Strohhalm Lustige Cartoon Design für Kinder und Erwachsene (Clash)
- Price
- €15.21
- Rating
- 3.7/5
- Reviews
- 10
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 24% of clicks, no more. An open shelf where new products get seen.
Brands
31 rising
Sellers
201
Est. top-5 brand share
62%
Top 20: 95%
Est. top-5 click share
24%
Top 20: 54%
Open market
33%
- Funko36%
- Unibly9%
- WKxinxuan7%
- Sohaon6%
- Roffatide5%
- BANDAI4%
Demand
Demon Slayer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.8×
Search terms
Top Demon Slayer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- demon slayer1.3M/yr
- demon slayer figur232K/yr
- demon slayer funko pop144K/yr
- funko pop demon slayer135K/yr
- demon slayer merch110K/yr
- demon slayer figuren41K/yr
- demon slaye25K/yr
- anime figuren demon slayer22K/yr
- deamon slayer18K/yr
- demon slayer funko15K/yr
Reviews and returns
What reviews say buyers love and hate about Demon Slayer
We read the reviews and the return reasons for every product selling here.
“Schlechte Qualität”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Demon Slayer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








