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delfin

Skip it

A small market ($90K/yr) — this niche doesn't clear our bar today.

Market size 22Growth 23Conversion 39Competition 50Returns 96Price range 69Avg price 70Brand share 24Review moat 69Quality gap 37

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Good€14.42

avg listing price — sweet spot $15–$100

Review moat

Good733.59

avg incumbent reviews — the moat a new listing must climb

Price range

Good€4.14–€127.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Bad90%

top-5 brand share — brand-locked demand

Growth

Bad-4.2%

90-day search growth — must beat 0% to launch

Market size

Bad€90K

€90K/yr · 200K searches

According to Flapen's Amazon Germany niche tracking, delfin is a €90K/yr Amazon Germany market (200K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

delfin market data

Units sold / yr
6K–8K
avg 100–250/product
Revenue / yr
€87K–€115K
units × avg price
Conversion rate
3.1%
Avg BSR
#548
Page quality
0%
Prime
86%
Sponsored
59%
Out of stock
6.9%
Avg brand age
42 months
Avg seller age
187 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

141

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

55%

Top 20: 91%

Open market

8%

  • Schleich53%
  • aninu21%
  • Papo10%
  • LXONTSG5%
  • Collecta2%
  • TOYMANY2%
  • Open — no brand owns it (6 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Top delfin search terms

  • orca65K/yr
  • schleich wal26K/yr
  • schleich meerestiere23K/yr
  • wal figur6K/yr
  • schleich wassertiere9K/yr
  • wal spielzeug7K/yr
  • wal schleich7K/yr
  • orka7K/yr
  • orca deko6K/yr
  • schleich orca8K/yr
All search terms

Top delfin products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€4K10%€9K15%€13K20%€18K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about delfin

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt36%

“Beste Qualität”

Preis-Leistungs-Verhältnis9%

“günstiger Preis”

beworben Vs Tatsächliches Produkt9%

“Hält was es verspricht”

Spaß/Unterhaltungserlebnis7%

“lustig”

Farbe6%

“Der Färbeffekte funktioniert richtig gut”

Geschenk Zweck6%

“Schöne Geschenkidee”

Design insgesamt5%

“das Design ist richtig beeindruckend.”

Stärke5%

“robust”

Gesamtgröße3%

“Recht große Figur”

Gravur/Malerei/Sublimieren2%

“Sehr schön bemalt”

What buyers complain about

Gesamtgröße36%

“Winzig”

Qualität insgesamt18%

“Schlechte Qualität bei unserem Exemplar, die man von Schleich eigentlich nicht gewohnt ist”

Farbe12%

“Die Farbe geht irgendwie schon weg”

Preis-Leistungs-Verhältnis8%

“Einen Stern Abzug gibt es nur wegen des relativ hohen Preises”

Materialqualität3%

“Alle bestehen aus recht hartem Kunststoff, sind kaum bewegbar”

Gewicht schwer3%

“Und schwer”

Top return reasons

Gesamtgröße60%
Defekt Material/Teile5%
Funktionalität insgesamt4%
beworben Vs Tatsächliches Produkt4%
Qualität insgesamt4%
Materialqualität4%
Farbe3%
Preis-Leistungs-Verhältnis2%
Schärfe2%
Kompatibilität – insgesamt2%

Common questions

Is delfin profitable to sell on Amazon Germany?
The niche generates €90K/yr across 29 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.2%. Flapen's verdict: Skip it (44/100).
How competitive is the delfin niche?
12 brands and 141 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in delfin?
Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Farbe. The return rate is 0.9%.
When does demand for delfin peak?
Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the delfin niche?
Listings span €4.14–€127.44; the average listing price is €14.42 (sweet spot $15–$100). The average incumbent carries 734 reviews — the moat a new listing must climb.