Delfin

Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €90K a year.

Searches, last 12 months

200K

Growth, 90 days vs prior 90

-4.2%

Conversion, latest week

3.1%

Market size, estimated

€90Ka year

Peak month

December2.1× the quietest month

Top search term

orca65K searches a year

Listings sell for €14.42 on average, from €4.14 to €127.44. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €14.42 that is €1K to €4K a year per listing.

Average price

€14.42under the $15 to $100 sweet spot

Price range

€4.14–€127.44

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

€1K–€4K

Returns

0.9%of orders · Amazon Germany median 1.1%

59% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #548 within Spielzeugfiguren. It carries 734 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

86%

Out of stock, average day

6.9%

Average rank

#548in Spielzeugfiguren

Average rating

4.53 starsAmazon Germany average 4.37 stars

Average reviews

734per listing

Listings tracked

29

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

42 months