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Deadpool

weak search conversion (0.4%) — Deadpool doesn't clear our bar today.

Flapen Score

45
Skip it

Top 42% of 2,084 Spielzeug niches · +2 vs the category median of 43

Market size 33Growth 20Conversion 4Competition 94Returns 70Price range 88Avg price 95Brand share 10Review moat 62Quality gap 20
This niche Category average · 2,084 niches

Is Deadpool profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Deadpool is a €156K/yr Amazon Germany market (1.5M searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 45/100.

Deadpool: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -9.9% over the last 90 days and 0.4% of searches end in a purchase.

€156K

revenue / yr

Units sold / yr10K
Search volume / yr-9.9%1.5M
Conversion rate0.4%
Avg price€29.48

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers9 · 222
Top-5 product click share21%
Open market4%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 96 products

Sponsored placement15%
New entrants (1y)45· 12 succeeded
Avg rating4.7★
Avg reviews1,027

Top Deadpool products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

€0€3K€6K€9K€12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

222

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

21%

Top 20: 49%

Open market

2%

  • Marvel79%
  • SPIDER-MAN8%
  • Hasbro5%
  • Funko2%
  • Magic: The Gathering2%
  • Tydeus2%
  • Open — no brand owns it (3 brands, 2%)

Deadpool demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.5MCVR0.4%Products96Brands9Top 5 Brands96%OOS Rate5.6%Rating4.7★Reviews1,027Avg BSR#1,236
25K15KSpike '26Aug '25Oct '25Nov '25Jan '26Mar '26May '26

Top Deadpool search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • marvel legends768K/yr
  • deadpool395K/yr
  • marvel legends spiderman73K/yr
  • deadpool figur58K/yr
  • marvel legends figuren44K/yr
  • hasbro marvel legends29K/yr
  • marvel legends punisher9K/yr
  • marvel legends iron man17K/yr
  • marvel legends x men12K/yr
  • marvel legends series14K/yr

What reviews say buyers love and hate about Deadpool

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Qualität insgesamt22%

Richtig cool, Qualität supi

Sammlungsobjekte13%

Für Fans und Sammler ideal

Design insgesamt12%

Cooles Design

Preis-Leistungs-Verhältnis10%

fairer Preis

Geschenk Zweck8%

Spiderman Gift Bundle

What buyers complain about

83% of reviews
Preis-Leistungs-Verhältnis26%

Viel zu teuer für so eine kleine Puppe

Haltbarkeit17%

Deadpool halt

Gesamtgröße11%

Werden kleiner beim waschen

Qualität insgesamt8%

Schlecht Qualität für den Preis

Stärke5%

sind die Arme sehr gummy und brechen leicht und lassen sich somit schlecht posieren weil sie sich ziemlich fragil anfühlen

Deadpool return rate & reasons

Why buyers send it back, as a share of all return requests.

2.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
18%
2Defekt Material/Teile
17%
3Farbe
9%
4Qualität insgesamt
8%
5beworben Vs Tatsächliches Produkt
8%

Common Deadpool questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Deadpool 45/100 on Amazon Germany — Skip it. The niche generates €156K/yr across 96 tracked products. 12 of 45 products launched in the last 360 days are still selling. Search demand moved -9.9% over the last 90 days.
Deadpool buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Haltbarkeit, Gesamtgröße, the themes mined from the niche's reviews. Its return rate is 2.2%.