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Darth Vader

Fail

The top 5 brands take 97% of clicks, so Darth Vader is a Fail.

Flapen Score
46
46 / 100
Top 38% of 2,084 Spielzeug niches · +3 vs the category median of 43
Market size
€229K/yr398K searches / yr
90-day growth
+9.1%search demand this quarter
Competition
30%top-5 click share · 9 brands · 596 sellers

Flapen Score

Darth Vader against its category

The dotted line is the Spielzeug average. Past it, Darth Vader is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Darth Vader market on Amazon at a glance

Shoppers on Amazon Germany searched for Darth Vader 398K times last year and spent an estimated €229K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 398K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €229K a year.

Searches, last 12 months
398K
Growth, 90 days vs prior 90
+9.1%
Conversion, latest week
1.4%
Market size, estimated
€229Ka year
Peak month
November4.2× the quietest month
Top search term
funko pop star wars126K searches a year

02 · Price

A sale here is worth €40.46.

Listings sell for €40.46 on average, from €7.15 to €718.11. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At €40.46 that is €0 to €4K a year per listing.

Average price
€40.46inside the $15 to $100 sweet spot
Price range
€7.15–€718.11
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
1.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

39% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #1,091 within Bau- & Konstruktionsspielzeug. It carries 1,846 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
39%
Prime listings
92%
Out of stock, average day
0.2%
Average rank
#1,091in Bau- & Konstruktionsspielzeug
Average rating
4.61 starsAmazon Germany average 4.37 stars
Average reviews
1,846per listing
Listings tracked
59

04 · Newcomers

4 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
4Amazon's first-year sales bar
Average brand age
48 months

Products

Top Darth Vader products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

9 flat

Sellers

596

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

30%

Top 20: 68%

Open market

2%

  • Brand 144%
  • Brand 239%
  • Brand 312%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (3 brands, 2%)

Demand

Darth Vader search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Darth Vader search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • funko pop star wars126K/yr
  • darth vader55K/yr
  • star wars funko pop51K/yr
  • lego darth vader38K/yr
  • lego star wars darth vader32K/yr
  • darth vader lego23K/yr
  • darth vader figur21K/yr
  • star wars darth vader12K/yr
  • star wars funko8K/yr
  • funko star wars10K/yr

Reviews and returns

What reviews say buyers love and hate about Darth Vader

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Sammlungsobjekte”
29%of negative reviews mention “Preis-Leistungs-Verhältnis”
1.2%of orders come back
“War bei nen Teilepreis con Durchschnittlich 15 Cent nicht mehr drin”
A buyer, on “Preis-Leistungs-Verhältnis”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Darth Vader questions

Answered from the same tracked data.