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curling

Skip it

Soft demand (-61.0% this quarter) — this niche doesn't clear our bar today.

Market size 3Growth 0Conversion 11Competition 39Returns 79Price range 86Avg price 95Brand share 72Review moat 86Quality gap 79

Avg price

Incredible€23.18

avg listing price — sweet spot $15–$100

Review moat

Great278.85

avg incumbent reviews — the moat a new listing must climb

Price range

Great€6.36–€83.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Returns

Great1.8%

return rate — above 5% kills the launch gate

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad€11K

€11K/yr · 54K searches

Growth

Bad-61.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, curling is a €11K/yr Amazon Germany market (54K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan–Feb–Apr–Dec. Verdict: Skip it — 44/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

curling market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
€17K–€23K
units × avg price
Conversion rate
0.9%
Avg BSR
#1,432
Page quality
0%
Prime
50%
Sponsored
70%
Out of stock
21.8%
Avg brand age
45 months
Avg seller age
194 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

28

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

32%

  • RAYNA GAMES24%
  • GOPLUS11%
  • Naissgo11%
  • MOVEMATE8%
  • all Kids United8%
  • SportFit7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -61.0% search growth over the last 90 days.
5K4KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Apr, Dec · busiest ÷ quietest = 6.9×

Top curling search terms

  • tisch curling9K/yr
  • tischcurling6K/yr
  • curling16K/yr
  • curling spiel9K/yr
  • eisstockschießen12K/yr
  • tisch curling spiel2K/yr
All search terms

Top curling products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€1K20%€2K30%€3K40%€5K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

All 20 tracked products in this niche — three views at once, no toggling.

What buyers say about curling

What buyers praise and complain about, mined from review topics.

What buyers love

Spaß/Unterhaltungserlebnis23%

“Tolle Spiele”

Übung/Sporteignung11%

“Super Produkt um für sich alleine ein bisschen zu trainieren”

Qualität insgesamt11%

“Produkt sehr gut”

Benutzerfreundlichkeit7%

“sehr praktisch”

Preis-Leistungs-Verhältnis6%

“Preis Leistung stimmt”

Geländeeignung6%

“Mann kann auch auf Asphalt gut gehen”

Eignung Winterwetter6%

“Hilft auf Schnee”

beworben Vs Tatsächliches Produkt5%

“Fast wie auf den Videos”

Geschenk Zweck3%

“Gutes Geschenk”

Greifer/Spikes/Stollen3%

“geben 100% Halt”

What buyers complain about

Preis-Leistungs-Verhältnis18%

“Sein Geld nicht Wert”

Haltbarkeit14%

“Leider schon kaputt”

Qualität insgesamt12%

“Alles absolut billig”

Eignung Anfänger8%

“Für Kinder und Anfänger ungeeignet”

Benutzerfreundlichkeit7%

“Schwierig anzuziehen”

Griff6%

“Kein 100% iger Halt”

Materialqualität5%

“Das Geld ist es aber vom Material und der Verarbeitung nicht wert”

Wasserbeständigkeit4%

“Verliert Wasser...undicht”

Gesamtgröße4%

“Ging zurück weil ich sie trotz größter Größe nicht über meinen Schuh bekommen habe”

beworben Vs Tatsächliches Produkt4%

“Klappt nicht so gut wie es im Werbefilm dargestellt wird”

Top return reasons

Gesamtgröße31%
Funktionalität insgesamt20%
Qualität insgesamt11%
beworben Vs Tatsächliches Produkt5%
Preis-Leistungs-Verhältnis4%
Defekt Material/Teile4%
Benutzerfreundlichkeit3%
Auslaufsicher3%
Haltbarkeit2%
Materialqualität2%

Common questions

Is curling profitable to sell on Amazon Germany?
The niche generates €11K/yr across 20 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -61.0%. Flapen's verdict: Skip it (44/100).
How competitive is the curling niche?
20 brands and 28 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in curling?
Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Haltbarkeit, Qualität insgesamt. The return rate is 1.8%.
When does demand for curling peak?
Demand peaks in Jan–Feb–Apr–Dec; the busiest month runs 6.9× the quietest.
What does it cost to enter the curling niche?
Listings span €6.36–€83.88; the average listing price is €23.18 (sweet spot $15–$100). The average incumbent carries 279 reviews — the moat a new listing must climb.