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cthulhu figur

Skip it

A small market ($36K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 15Conversion 11Competition 73Returns 94Price range 71Avg price 95Brand share 40Review moat 93Quality gap 24

Avg price

Incredible€39.57

avg listing price — sweet spot $15–$100

Returns

Great1.0%

return rate — above 5% kills the launch gate

Review moat

Great130.95

avg incumbent reviews — the moat a new listing must climb

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Price range

Good€5.90–€125.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-20.7%

90-day search growth — must beat 0% to launch

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad€36K

€36K/yr · 108K searches

According to Flapen's Amazon Germany niche tracking, cthulhu figur is a €36K/yr Amazon Germany market (108K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

cthulhu figur market data

Units sold / yr
1K–2K
avg 0–100/product
Revenue / yr
€49K–€59K
units × avg price
Conversion rate
0.8%
Avg BSR
#11,226
Page quality
0%
Prime
65%
Sponsored
38%
Out of stock
16.6%
Avg brand age
50 months
Avg seller age
201 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

120

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

41%

Top 20: 81%

Open market

16%

  • Asmodee37%
  • CMON24%
  • Urban Backwoods12%
  • style35%
  • BG Expansions3%
  • Hshenjhu3%
  • Open — no brand owns it (11 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.7% search growth over the last 90 days.
5K3KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Top cthulhu figur search terms

  • cthulhu52K/yr
  • cthulhu death may die24K/yr
  • cthulhu rollenspiel11K/yr
  • call of cthulhu9K/yr
  • death may die8K/yr
  • cthulhu figur4K/yr
All search terms

Top cthulhu figur products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€1K8%€3K12%€4K16%€6K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about cthulhu figur

What buyers praise and complain about, mined from review topics.

What buyers love

Spaß/Unterhaltungserlebnis28%

“Macht Spaß”

Qualität insgesamt28%

“Die Qualität der Eddie-Modelle ist gewohnt hoch”

Weiches Gefühl15%

“Super süß und super squishy”

Gesamtgröße8%

“Die passen so perfekt in das Thema”

Materialqualität5%

“das ganze Material wirkt hochwertig.”

Form/Stil4%

“leicht abgerundet, was mir gefällt.”

beworben Vs Tatsächliches Produkt4%

“sehr wie auf dem Bildern aus.”

Preis-Leistungs-Verhältnis4%

“Den Preis von 15,99 € (Stand 24.04.2026) finde ich in Ordnung.”

Komfort insgesamt4%

“Angenehm”

What buyers complain about

beworben Vs Tatsächliches Produkt33%

“irreführende Beschreibung”

Haftung/Klebrigkeit33%

“kleben überhaupt nicht”

Gesamtgröße33%

“Etwas kleiner als gedacht”

Top return reasons

Defekt Material/Teile30%
Gesamtgröße20%
Kompatibilität – insgesamt20%
Lücke/Loch10%
Nähen/Finish/Polieren10%
Touch-/Tastensteuerung10%

Common questions

Is cthulhu figur profitable to sell on Amazon Germany?
The niche generates €36K/yr across 40 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -20.7%. Flapen's verdict: Skip it (44/100).
How competitive is the cthulhu figur niche?
17 brands and 120 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in cthulhu figur?
Top complaints mined from reviews: beworben Vs Tatsächliches Produkt, Haftung/Klebrigkeit, Gesamtgröße. The return rate is 1.0%.
When does demand for cthulhu figur peak?
Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the cthulhu figur niche?
Listings span €5.90–€125.12; the average listing price is €39.57 (sweet spot $15–$100). The average incumbent carries 131 reviews — the moat a new listing must climb.