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Cthulhu Figur

a small market ($36K/yr) — Cthulhu Figur doesn't clear our bar today.

Flapen Score

44
Skip it

Top 46% of 2,084 Spielzeug niches · +1 vs the category median of 43

Market size 9Growth 15Conversion 11Competition 73Returns 94Price range 71Avg price 95Brand share 40Review moat 93Quality gap 24
This niche Category average · 2,084 niches

Is Cthulhu Figur profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Cthulhu Figur is a €36K/yr Amazon Germany market (108K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Cthulhu Figur: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -20.7% over the last 90 days and 0.8% of searches end in a purchase.

€36K

revenue / yr

Units sold / yr2K
Search volume / yr-20.7%108K
Conversion rate0.8%
Avg price€39.57

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers17 · 120
Top-5 product click share41%
Open market19%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 40 products

Sponsored placement38%
New entrants (1y)9· 0 succeeded
Avg rating4.6★
Avg reviews131

Top Cthulhu Figur products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

€0€1K€3K€4K€6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

17 rising

Sellers

120

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

41%

Top 20: 81%

Open market

16%

  • Asmodee37%
  • CMON24%
  • Urban Backwoods12%
  • style35%
  • BG Expansions3%
  • Hshenjhu3%
  • Open — no brand owns it (11 brands, 16%)

Cthulhu Figur demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume108KCVR0.8%Products40Brands17Top 5 Brands81%OOS Rate16.6%Rating4.6★Reviews131Avg BSR#11,226
5K3KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Top Cthulhu Figur search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cthulhu52K/yr
  • cthulhu death may die24K/yr
  • cthulhu rollenspiel11K/yr
  • call of cthulhu9K/yr
  • death may die8K/yr
  • cthulhu figur4K/yr

What reviews say buyers love and hate about Cthulhu Figur

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Spaß/Unterhaltungserlebnis28%

Macht Spaß

Qualität insgesamt28%

Die Qualität der Eddie-Modelle ist gewohnt hoch

Weiches Gefühl15%

Super süß und super squishy

Gesamtgröße8%

Die passen so perfekt in das Thema

Materialqualität5%

das ganze Material wirkt hochwertig.

What buyers complain about

100% of reviews
beworben Vs Tatsächliches Produkt33%

irreführende Beschreibung

Haftung/Klebrigkeit33%

kleben überhaupt nicht

Gesamtgröße33%

Etwas kleiner als gedacht

Cthulhu Figur return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defekt Material/Teile
30%
2Gesamtgröße
20%
3Kompatibilität – insgesamt
20%
4Lücke/Loch
10%
5Nähen/Finish/Polieren
10%

Common Cthulhu Figur questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cthulhu Figur 44/100 on Amazon Germany — Skip it. The niche generates €36K/yr across 40 tracked products. 0 of 9 products launched in the last 360 days are still selling. Search demand moved -20.7% over the last 90 days.
Search demand for Cthulhu Figur on Amazon Germany peaks in Nov–Dec, where the busiest month runs 2.5× the quietest.