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Cruella Devil Kostüm Damen

soft demand (-84.9% this quarter) — Cruella Devil Kostüm Damen doesn't clear our bar today.

Flapen Score

34
Skip it

Ranks 1,726 of 2,084 Spielzeug niches · −9 vs the category median of 43

Market size 12Growth 0Conversion 14Competition 30Returns 4Price range 77Avg price 89Brand share 46Review moat 98Quality gap 84
This niche Category average · 2,084 niches

Is Cruella Devil Kostüm Damen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Cruella Devil Kostüm Damen is a €49K/yr Amazon Germany market (215K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Feb–Oct. Verdict: Skip it — 34/100.

Cruella Devil Kostüm Damen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -84.9% over the last 90 days and 1.1% of searches end in a purchase.

€49K

revenue / yr

Units sold / yr4K
Search volume / yr-84.9%215K
Conversion rate1.1%
Avg price€20.60

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers14 · 18
Top-5 product click share67%
Open market22%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement71%
New entrants (1y)9· 0 succeeded
Avg rating4.2★
Avg reviews41

Top Cruella Devil Kostüm Damen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

€0€5K€10K€15K€20K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 falling

Sellers

18

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

16%

  • Ywwltt27%
  • Carreuty26%
  • Saier tbo10%
  • ATAYOU8%
  • Bryndo7%
  • HEYIDAMAI7%
  • Open — no brand owns it (8 brands, 16%)

Cruella Devil Kostüm Damen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume215KCVR1.1%Products17Brands14Top 5 Brands78%OOS Rate30.8%Rating4.2★Reviews41Avg BSR#2,861
15K10KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct · busiest ÷ quietest = 18.2×

Top Cruella Devil Kostüm Damen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cruella52K/yr
  • cruella de vil kostüm108K/yr
  • cruella de vil9K/yr
  • cruela2K/yr
  • cruella kostüm28K/yr
  • cruella de vil kostüm damen5K/yr
  • kostüm cruella de ville5K/yr
  • cruella kostüm damen7K/yr

What reviews say buyers love and hate about Cruella Devil Kostüm Damen

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
beworben Vs Tatsächliches Produkt30%

Wie abgebildet

Qualität insgesamt30%

Alle mitgelieferten Artikel sind richtig hochwertig, das hatte ich so garnicht erwartet

Preis-Leistungs-Verhältnis20%

Preis Leistung prima

Gesamtgröße5%

Größe hat gepasst

Komfort insgesamt2%

Angenehm

What buyers complain about

90% of reviews
beworben Vs Tatsächliches Produkt31%

Irreführende Artikelfotos

Qualität insgesamt24%

Sehr schlechte Qualität

Geruch21%

Es riecht ziemlich chemisch

Gesamtgröße7%

Fällt viel zu klein aus

Materialqualität3%

Das Kleid ist aus aller billigsten Stoff sehr schlicht vernäht

Cruella Devil Kostüm Damen return rate & reasons

Why buyers send it back, as a share of all return requests.

10.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
58%
2Qualität insgesamt
16%
3beworben Vs Tatsächliches Produkt
9%
4Geruch
6%
5Materialqualität
3%

Common Cruella Devil Kostüm Damen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cruella Devil Kostüm Damen 34/100 on Amazon Germany — Skip it. The niche generates €49K/yr across 17 tracked products. 0 of 9 products launched in the last 360 days are still selling. Search demand moved -84.9% over the last 90 days.
Search demand for Cruella Devil Kostüm Damen on Amazon Germany peaks in Jan–Feb–Oct, where the busiest month runs 18.2× the quietest.