Cruella Devil Kostüm Damen

Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -84.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €49K a year.

Searches, last 12 months

215K

Growth, 90 days vs prior 90

-84.9%

Conversion, latest week

1.1%

Market size, estimated

€49Ka year

Peak month

February18.2× the quietest month

Top search term

cruella52K searches a year

Listings sell for €20.60 on average, from €10.39 to €31.45. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €20.60 that is €0 to €2K a year per listing.

Average price

€20.60inside the $15 to $100 sweet spot

Price range

€10.39–€31.45

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

€0–€2K

Returns

10.9%of orders · Amazon Germany median 1.1%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 30.8% of listings are out of stock. The average listing ranks #2,861 within Kostüme. It carries 41 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

30.8%

Average rank

#2,861in Kostüme

Average rating

4.17 starsAmazon Germany average 4.37 stars

Average reviews

41per listing

Listings tracked

17

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

0Amazon's first-year sales bar

Average brand age

35 months