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cruella devil kostüm damen

Skip it

Soft demand (-84.9% this quarter) — this niche doesn't clear our bar today.

Market size 12Growth 0Conversion 14Competition 30Returns 4Price range 77Avg price 89Brand share 46Review moat 98Quality gap 84

Review moat

Incredible41.24

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€20.60

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great€10.39–€31.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad€49K

€49K/yr · 215K searches

Returns

Bad10.9%

return rate — above 5% kills the launch gate

Growth

Bad-84.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, cruella devil kostüm damen is a €49K/yr Amazon Germany market (215K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Feb–Oct. Verdict: Skip it — 34/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

cruella devil kostüm damen market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
€62K–€82K
units × avg price
Conversion rate
1.1%
Avg BSR
#2,861
Page quality
0%
Prime
100%
Sponsored
71%
Out of stock
30.8%
Avg brand age
35 months
Avg seller age
189 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

18

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

16%

  • Ywwltt27%
  • Carreuty26%
  • Saier tbo10%
  • ATAYOU8%
  • Bryndo7%
  • HEYIDAMAI7%
  • Open — no brand owns it (8 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -84.9% search growth over the last 90 days.
15K10KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct · busiest ÷ quietest = 18.2×

Top cruella devil kostüm damen search terms

  • cruella52K/yr
  • cruella de vil kostüm108K/yr
  • cruella de vil9K/yr
  • cruela2K/yr
  • cruella kostüm28K/yr
  • cruella de vil kostüm damen5K/yr
  • kostüm cruella de ville5K/yr
  • cruella kostüm damen7K/yr
All search terms

Top cruella devil kostüm damen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€5K20%€10K30%€15K40%€20K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 17 tracked products in this niche — three views at once, no toggling.

What buyers say about cruella devil kostüm damen

What buyers praise and complain about, mined from review topics.

What buyers love

beworben Vs Tatsächliches Produkt30%

“Wie abgebildet”

Qualität insgesamt30%

“Alle mitgelieferten Artikel sind richtig hochwertig, das hatte ich so garnicht erwartet”

Preis-Leistungs-Verhältnis20%

“Preis Leistung prima”

Gesamtgröße5%

“Größe hat gepasst”

Komfort insgesamt2%

“Angenehm”

What buyers complain about

beworben Vs Tatsächliches Produkt31%

“Irreführende Artikelfotos”

Qualität insgesamt24%

“Sehr schlechte Qualität”

Geruch21%

“Es riecht ziemlich chemisch”

Gesamtgröße7%

“Fällt viel zu klein aus”

Materialqualität3%

“Das Kleid ist aus aller billigsten Stoff sehr schlicht vernäht”

Falten3%

“ist somit natürlich auch ziemlich zerknittert.”

Top return reasons

Gesamtgröße58%
Qualität insgesamt16%
beworben Vs Tatsächliches Produkt9%
Geruch6%
Materialqualität3%
Add-Ons/Anhänge1%
Farbe1%
Heizung1%
Preis-Leistungs-Verhältnis1%
Form/Stil1%

Common questions

Is cruella devil kostüm damen profitable to sell on Amazon Germany?
The niche generates €49K/yr across 17 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -84.9%. Flapen's verdict: Skip it (34/100).
How competitive is the cruella devil kostüm damen niche?
14 brands and 18 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in cruella devil kostüm damen?
Top complaints mined from reviews: beworben Vs Tatsächliches Produkt, Qualität insgesamt, Geruch. The return rate is 10.9% — above our launch gate.
When does demand for cruella devil kostüm damen peak?
Demand peaks in Jan–Feb–Oct; the busiest month runs 18.2× the quietest.
What does it cost to enter the cruella devil kostüm damen niche?
Listings span €10.39–€31.45; the average listing price is €20.60 (sweet spot $15–$100). The average incumbent carries 41 reviews — the moat a new listing must climb.