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Cold Case

Fail

Demand is soft, at -47.3% this quarter, so Cold Case is a Fail.

Flapen Score
36
36 / 100
Ranks 1,583 of 2,084 Spielzeug niches · −7 vs the category median of 43
Market size
€69K/yr87K searches / yr
90-day growth
-47.3%search demand this quarter
Competition
76%top-5 click share · 6 brands · 48 sellers

Flapen Score

Cold Case against its category

The dotted line is the Spielzeug average. Past it, Cold Case is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cold Case market on Amazon at a glance

Shoppers on Amazon Germany searched for Cold Case 87K times last year and spent an estimated €69K. The top 5 brands take 98% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -47.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €69K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-47.3%
Conversion, latest week
4.3%
Market size, estimated
€69Ka year
Top search term
cold case61K searches a year

02 · Price

A sale here is worth €18.42.

Listings sell for €18.42 on average, from €7.48 to €51.08. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €18.42 that is €0 to €2K a year per listing.

Average price
€18.42inside the $15 to $100 sweet spot
Price range
€7.48–€51.08
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #970 within Brettspiele. It carries 2,611 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#970in Brettspiele
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
2,611per listing
Listings tracked
13

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Cold Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

48

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 176%
  • Brand 210%
  • Brand 36%
  • Brand 43%
  • Brand 53%
  • Brand 62%

Demand

Cold Case search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Cold Case

We read the reviews and the return reasons for every product selling here.

65%of positive reviews mention “Spaß/Unterhaltungserlebnis”
14%of negative reviews mention “Spaß/Unterhaltungserlebnis”
0.5%of orders come back
“wir fanden ihn nicht sonderlich spannend gesamt”
A buyer, on “Spaß/Unterhaltungserlebnis”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cold Case questions

Answered from the same tracked data.