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Clown Hut

Fail

Demand is soft, at -95.1% this quarter, so Clown Hut is a Fail.

Flapen Score
31
31 / 100
Ranks 1,870 of 2,084 Spielzeug niches · −12 vs the category median of 43
Market size
€14K/yr71K searches / yr
90-day growth
-95.1%search demand this quarter
Competition
58%top-5 click share · 8 brands · 51 sellers

Flapen Score

Clown Hut against its category

The dotted line is the Spielzeug average. Past it, Clown Hut is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clown Hut market on Amazon at a glance

Shoppers on Amazon Germany searched for Clown Hut 71K times last year and spent an estimated €14K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Feb–Oct. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -95.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €14K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-95.1%
Conversion, latest week
2.6%
Market size, estimated
€14Ka year
Peak month
February76.5× the quietest month
Top search term
clown hut32K searches a year

02 · Price

A sale here is worth €7.56.

Listings sell for €7.56 on average, from €4.51 to €11.96. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €7.56 that is €0 to €756 a year per listing.

Average price
€7.56under the $15 to $100 sweet spot
Price range
€4.51–€11.96
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€756
Returns
3.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

35% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 16.6% of listings are out of stock. The average listing ranks #1,025 within Party & Dekoration. It carries 175 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
88%
Out of stock, average day
16.6%
Average rank
#1,025in Party & Dekoration
Average rating
4.22 starsAmazon Germany average 4.37 stars
Average reviews
175per listing
Listings tracked
17

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Clown Hut products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

51

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

5%

  • Brand 144%
  • Brand 216%
  • Brand 314%
  • Brand 410%
  • Brand 58%
  • Brand 64%
  • Open — no brand owns it (2 brands, 5%)

Demand

Clown Hut search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct · busiest ÷ quietest = 76.5×

Search terms

Top Clown Hut search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clown hut32K/yr
  • clown zubehör12K/yr
  • clown accessoires13K/yr
  • clown hut kinder5K/yr
  • clown hut damen9K/yr

Reviews and returns

What reviews say buyers love and hate about Clown Hut

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Qualität insgesamt”
27%of negative reviews mention “Gesamtgröße”
3.2%of orders come back
“Die Größe auf den Fotos täuscht allerdings”
A buyer, on “Gesamtgröße”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Clown Hut questions

Answered from the same tracked data.