Is Cheese Squishy profitable to sell on Amazon Germany?

Flapen scores Cheese Squishy 54 out of 100 on Amazon Germany, a Maybe. Shoppers spend €42K a year across 12 tracked products. 3 of the 12 products launched in the last year cleared the first-year sales bar. Search demand grew +469.4% in the last 90 days.

How competitive is the Cheese Squishy niche on Amazon Germany?

11 brands and 25 sellers compete in Cheese Squishy on Amazon Germany. The top 5 Cheese Squishy products take 75% of clicks, and the top 5 brands take 78%.

What do buyers complain about in Cheese Squishy?

Cheese Squishy buyers on Amazon Germany complain most about Geruch, Qualität insgesamt, and Haltbarkeit. An estimated 0.0% of orders come back.

What does it cost to enter the Cheese Squishy niche?

Cheese Squishy sells for €11.36 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €8.93 to €14.63. The average product has 17 reviews, the count a new listing must catch up to.

Cheese Squishy

Maybe

Search demand grew +469.4% this quarter. But prices span $8.93–$14.63, mostly outside the sweet spot, so Cheese Squishy is a Maybe.

Flapen Score: 54
54 / 100Top 13% of 2,084 Spielzeug niches · +11 vs the category median of 43
Market size: €42K/yr181K searches / yr
90-day growth: +469.4%search demand this quarter
Competition: 75%top-5 click share · 11 brands · 25 sellers

Flapen Score

Cheese Squishy against its category

The dotted line is the Spielzeug average. Past it, Cheese Squishy is stronger. Inside it, weaker.

54Maybe

This niche Category average

See the method

Market

The Cheese Squishy market on Amazon at a glance

Shoppers on Amazon Germany searched for Cheese Squishy 181K times last year and spent an estimated €42K. The top 5 brands take 78% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +469.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €42K a year.

Searches, last 12 months: 181K
Growth, 90 days vs prior 90: +469.4%
Conversion, latest week: 2.1%
Market size, estimated: €42Ka year
Top search term: cheese squishy69K searches a year

02 · Price

A sale here is worth €11.36.

Listings sell for €11.36 on average, from €8.93 to €14.63. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At €11.36 that is €3K to €6K a year per listing.

Average price: €11.36under the $15 to $100 sweet spot
Price range: €8.93–€14.63
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 4K–5K
Units per listing a year: 250–500
Revenue per listing a year: €3K–€6K
Returns: 0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 30.8% of listings are out of stock. The average listing ranks #402 within Party- & Scherzartikel. It carries 17 reviews at 3.39 stars, so a new listing needs social proof before a better product.

Sponsored listings: 83%
Prime listings: 75%
Out of stock, average day: 30.8%
Average rank: #402in Party- & Scherzartikel
Average rating: 3.39 starsAmazon Germany average 4.37 stars
Average reviews: 17per listing
Listings tracked: 12

04 · Newcomers

3 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 4 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 12
Successful launches: 3Amazon's first-year sales bar
Average brand age: 4 months

Products

Top Cheese Squishy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

18%

Brand 154%
Brand 28%
Brand 36%
Brand 45%
Brand 55%
Brand 64%
Open — no brand owns it (5 brands, 18%)

Demand

Cheese Squishy search demand

Weekly searches over the year. Pick a range.

Search terms

Top Cheese Squishy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

cheese squishy69K/yr +292.1%1.0% conv.
käse squishy49K/yr +655.7%1.5% conv.
squishy käse27K/yr +860.4%1.1% conv.
squishy cheese23K/yr +448.9%0.8% conv.
cheese squishy xxl7K/yr >1,000%0.7% conv.
käse squishy xxl6K/yr +713.9%1.2% conv.

Reviews and returns

What reviews say buyers love and hate about Cheese Squishy

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Qualität insgesamt”

21%of negative reviews mention “Geruch”

<0.1%of orders come back, a rate Amazon rounds to zero

“Stinkt unerträglich”

A buyer, on “Geruch”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Cheese Squishy questions

Answered from the same tracked data.

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