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Checker Tobi Tonie

Fail

The top 5 brands take 100% of clicks, so Checker Tobi Tonie is a Fail.

Flapen Score
33
33 / 100
Ranks 1,783 of 2,084 Spielzeug niches · −10 vs the category median of 43
Market size
€85K/yr913K searches / yr
90-day growth
-41.6%search demand this quarter
Competition
75%top-5 click share · 3 brands · 115 sellers

Flapen Score

Checker Tobi Tonie against its category

The dotted line is the Spielzeug average. Past it, Checker Tobi Tonie is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Checker Tobi Tonie market on Amazon at a glance

Shoppers on Amazon Germany searched for Checker Tobi Tonie 913K times last year and spent an estimated €85K. All 3 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 913K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -41.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €85K a year.

Searches, last 12 months
913K
Growth, 90 days vs prior 90
-41.6%
Conversion, latest week
0.6%
Market size, estimated
€85Ka year
Peak month
January2.6× the quietest month
Top search term
checker tobi633K searches a year

02 · Price

A sale here is worth €14.77.

Listings sell for €14.77 on average, from €5.05 to €24.48. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €14.77 that is €4K to €7K a year per listing.

Average price
€14.77under the $15 to $100 sweet spot
Price range
€5.05–€24.48
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€4K–€7K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #114 within Elektronisches Spielzeug. It carries 86 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#114in Elektronisches Spielzeug
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
86per listing
Listings tracked
12

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 95 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
95 months

Products

Top Checker Tobi Tonie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

115

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 150%
  • Brand 229%
  • Brand 321%

Demand

Checker Tobi Tonie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 2.6×

Search terms

Top Checker Tobi Tonie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • checker tobi633K/yr
  • checker96K/yr
  • checker tobi tonie77K/yr
  • tonie checker tobi28K/yr
  • checker tobi spiel22K/yr
  • checker tobi experimentierbox16K/yr
  • chexperiment9K/yr
  • tonies checker tobi9K/yr
  • tonie figuren checker tobi5K/yr
  • tonie checker tobi 4er set7K/yr

Reviews and returns

What reviews say buyers love and hate about Checker Tobi Tonie

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Spaß/Unterhaltungserlebnis”
27%of negative reviews mention “Funktionalität insgesamt”
0.6%of orders come back
“Dieses Produkt funktioniert nicht”
A buyer, on “Funktionalität insgesamt”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Checker Tobi Tonie questions

Answered from the same tracked data.