- Flapen Score
- 41 / 100Ranks 1,212 of 2,084 Spielzeug niches · −2 vs the category median of 4341
- Market size
- €15K/yr68K searches / yr
- 90-day growth
- -48.5%search demand this quarter
- Competition
- 48%top-5 click share · 9 brands · 35 sellers
Flapen Score
Catnap against its category
The dotted line is the Spielzeug average. Past it, Catnap is stronger. Inside it, weaker.
Market
The Catnap market on Amazon at a glance
Shoppers on Amazon Germany searched for Catnap 68K times last year and spent an estimated €15K. The top 5 brands take 97% of clicks. Demand peaks in Mar. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -48.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €15K a year.
- Searches, last 12 months
- 68K
- Growth, 90 days vs prior 90
- -48.5%
- Conversion, latest week
- 1.0%
- Market size, estimated
- €15Ka year
- Peak month
- March3.3× the quietest month
- Top search term
- catnap22K searches a year
02 · Price
A sale here is worth €22.08.
Listings sell for €22.08 on average, from €6.59 to €93.88. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €22.08 that is €0 to €2K a year per listing.
- Average price
- €22.08inside the $15 to $100 sweet spot
- Price range
- €6.59–€93.88
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€2K
- Returns
- 0.5%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
32% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 28.0% of listings are out of stock. The average listing ranks #2,710 within Plüsch-Spielzeug. It carries 123 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 32%
- Prime listings
- 78%
- Out of stock, average day
- 28.0%
- Average rank
- #2,710in Plüsch-Spielzeug
- Average rating
- 4.43 starsAmazon Germany average 4.37 stars
- Average reviews
- 123per listing
- Listings tracked
- 37
04 · Newcomers
1 of last year's 17 launches cleared the first-year sales bar.
17 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 17
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 20 months
Products
Top Catnap products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Poppy Playtime Sammelplüsch - Serie 3 - Dogday Orange/Abendrot im Zickzackmuster (Sunset Chevron)
- Price
- €12.22
- Rating
- 4.5/5
- Reviews
- 205
- Age
- 1y ago

Poppy Playtime - Minifigures - S3 Critters
- Price
- €6.59
- Rating
- 4.4/5
- Reviews
- 103
- Age
- 1y ago

Poppy Playtime - Plush-Asst - S3 Smiling Critters
- Price
- €11.16
- Rating
- 3.7/5
- Reviews
- 12
- Age
- 1y ago

Zaloife Kuscheltier Smiling Monster Gruseliges Lila Plüschtier 30 cm Crawling Stofftier Smiling Plüsch Kissen Puppe Spielzeug Geschenk für Fans Kinder
- Price
- €12.17
- Rating
- 4.1/5
- Reviews
- 74
- Age
- 2y ago

Poppy Playtime - Minifigures - S4 Nightmare Critters
- Price
- €7.51
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 7mo ago
Trending
estimated 90-day click momentum
Poppy Playtime Dino Shirt Als Jungen Tshirt Cooles T Shirt Jungen T-Shirt Kinder Aus Baumwolle Mit Pianosaurus Schwarz 134
- Price
- €15.04
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 5mo ago

Funky Box Poppy Playtime Starter Pack Starterpaket mit Sammelalbum und 1 Kartenumschlag Sammeln Sie Huggy Wuggy und Catnap
- Price
- €12.29
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 2mo ago

Poppy Playtime Schlafanzug Jungen gemütlicher Pyjama Kinder warme als Schlafanzug Kinder für den Winter 146
- Price
- €18.71
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 5mo ago

Poppy Playtime Schlafanzug Jungen gemütlicher Pyjama Kinder warme als Schlafanzug Kinder für den Winter 122
- Price
- €20.75
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 5mo ago

Poppy Playtime Plüschtiere mit Clip Serie 1 | Mystery Plush Clips 10 cm | Offizielle Roblox-Charaktere | Original-Sammel-Schlüsselanhänger für Rucksäcke und Setups | Sortiment
- Price
- €17.54
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago
Newest
by launch date
Funky Box Poppy Playtime Starter Pack Starterpaket mit Sammelalbum und 1 Kartenumschlag Sammeln Sie Huggy Wuggy und Catnap
- Price
- €12.29
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 2mo ago

Poppy Playtime Plüschtiere mit Clip Serie 1 | Mystery Plush Clips 10 cm | Offizielle Roblox-Charaktere | Original-Sammel-Schlüsselanhänger für Rucksäcke und Setups | Sortiment
- Price
- €17.54
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago

Poppy Playtime Serie 4 Nightmare Critters Sammel-Plüschfigur 21 6 cm Superweicher Stoff Gestickte Gesichtsausdrücke Offiziell Lizenziert
- Price
- €15.60
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 4mo ago

Poppy Playtime - Plush 21CM - S4 Nightmare Critters - Simon Smoke
- Price
- €16.27
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 4mo ago

Poppy Playtime Sweatshirt Jungen auffälliger Jungen Pullover aus Baumwolle bequemer Pullover Kinder für Moderne Kinderkleidung 122
- Price
- €20.08
- Rating
- 5.0/5
- Reviews
- 14
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 flat
Sellers
35
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
48%
Top 20: 82%
Open market
3%
- Poppy Playtime83%
- Zaloife8%
- Play by Play2%
- PhatMojo2%
- Lansay1%
- Funky Box1%
- Open — no brand owns it (3 brands, 3%)
Demand
Catnap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 3.3×
Search terms
Top Catnap search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- catnap22K/yr
- smiling critters12K/yr
- poppy playtime plush11K/yr
- poppy play time5K/yr
- catnap plush poppy playtime5K/yr
- poppy playtime catnap4K/yr
- poppy playtime chapter 33K/yr
- smiling critters plush4K/yr
- poppy playtime 31K/yr
- catnap plush toy182/yr
Reviews and returns
What reviews say buyers love and hate about Catnap
We read the reviews and the return reasons for every product selling here.
“Kleiner als catnap”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Catnap questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








