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Carcassonne

brand-locked demand (top 5 brands take 100% of clicks) — Carcassonne doesn't clear our bar today.

Flapen Score

34
Skip it

Ranks 1,726 of 2,084 Spielzeug niches · −9 vs the category median of 43

Market size 21Growth 16Conversion 22Competition 20Returns 96Price range 88Avg price 91Brand share 0Review moat 61Quality gap 16
This niche Category average · 2,084 niches

Is Carcassonne profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Carcassonne is a €85K/yr Amazon Germany market (229K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 34/100.

Carcassonne: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.6% over the last 90 days and 1.7% of searches end in a purchase.

€85K

revenue / yr

Units sold / yr6K
Search volume / yr-18.6%229K
Conversion rate1.7%
Avg price€21.57

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 117
Top-5 product click share76%
Open market0%
Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement7%
New entrants (1y)9· 2 succeeded
Avg rating4.7★
Avg reviews1,049

Top Carcassonne products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

€0€8K€17K€25K€34K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

117

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Hans im Glück78%
  • Schmidt12%
  • Z-Man Games9%
  • Kosmos2%

Carcassonne demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume229KCVR1.7%Products14Brands4Top 5 Brands100%OOS Rate1.9%Rating4.7★Reviews1,049Avg BSR#1,356
10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.5×

Top Carcassonne search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • carcassonne129K/yr
  • carcassonne spiel67K/yr
  • carcassonne spiel des jahres15K/yr
  • carcassonne grundspiel6K/yr
  • carcasonne6K/yr
  • carcassone5K/yr
  • carcassonne-spiel1K/yr

What reviews say buyers love and hate about Carcassonne

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews
Spaß/Unterhaltungserlebnis62%

Super Spiel

Add-Ons/Anhänge10%

Super Erweiterung

Quizspiele9%

Tolle Spiel - perfekte Mischung aus Glück und Taktik

Design insgesamt5%

Wir lieben die Winterlandschaft wegen der optischen Gestaltung

Dehnbarkeit/Erweiterbarkeit/Elastizität3%

Tolle Erweiterung

What buyers complain about

86% of reviews
Anleitung/Benutzerhandbuch/Fehlerbehebung29%

Unbrauchbare Anleitung

Preis-Leistungs-Verhältnis21%

Zu teuer im Vergleich zur Bigbox

Druckqualität21%

Selber Printfehler

Funktionalität insgesamt7%

oft sehr knappe Ergebnisse

Qualität insgesamt7%

Leider ist die Qualität nicht mehr wie die von früher

Carcassonne return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defekt Material/Teile
18%
2Produktzustand
15%
3Kompatibilität – insgesamt
10%
4Preis-Leistungs-Verhältnis
10%
5Funktionalität insgesamt
10%

Common Carcassonne questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Carcassonne 34/100 on Amazon Germany — Skip it. The niche generates €85K/yr across 14 tracked products. 2 of 9 products launched in the last 360 days are still selling. Search demand moved -18.6% over the last 90 days.
Search demand for Carcassonne on Amazon Germany peaks in Jan–Nov–Dec, where the busiest month runs 3.5× the quietest.