Bus
MaybeAn estimated 0.9% of orders come back. But the top 5 brands take 98% of clicks, so Bus is a Maybe.
- Flapen Score
- 52 / 100Top 17% of 2,084 Spielzeug niches · +9 vs the category median of 4352
- Market size
- €444K/yr1.5M searches / yr
- 90-day growth
- -11.6%search demand this quarter
- Competition
- 21%top-5 click share · 9 brands · 250 sellers
Flapen Score
Bus against its category
The dotted line is the Spielzeug average. Past it, Bus is stronger. Inside it, weaker.
Market
The Bus market on Amazon at a glance
Shoppers on Amazon Germany searched for Bus 1.5M times last year and spent an estimated €444K. The top 5 brands take 98% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €444K a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- -11.6%
- Conversion, latest week
- 2.0%
- Market size, estimated
- €444Ka year
- Peak month
- June3.2× the quietest month
- Top search term
- siku410K searches a year
02 · Price
A sale here is worth €14.52.
Listings sell for €14.52 on average, from €2.65 to €108.43. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At €14.52 that is €1K to €4K a year per listing.
- Average price
- €14.52under the $15 to $100 sweet spot
- Price range
- €2.65–€108.43
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €1K–€4K
- Returns
- 0.9%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
20% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #108 within Fahrzeuge. It carries 1,007 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 98%
- Out of stock, average day
- 0.7%
- Average rank
- #108in Fahrzeuge
- Average rating
- 4.58 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,007per listing
- Listings tracked
- 91
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Bus products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Siku 1884 MAN Doppelstock Linienbus 1:87 Metall/Kunststoff Gelb Bereifung aus Gummi
- Price
- €4.87
- Rating
- 4.7/5
- Reviews
- 2,580
- Age
- 19y ago

Siku 1645 Fendt Traktor mit Forstanhänger Metall/Kunststoff Grün Inkl. 6 Baumstämmen Vielseitig einsetzbar
- Price
- €6.72
- Rating
- 4.6/5
- Reviews
- 831
- Age
- 19y ago

Siku 1400 Linienbus Metall/Kunststoff Multicolor Vielseitig einsetzbar Spielzeugfahrzeug für Kinder
- Price
- €3.63
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 1y ago

Siku 1476 Claas Mähdrescher Metall/Kunststoff Grün Bewegliche Haspel Schwenkbares Abtankrohr
- Price
- €3.67
- Rating
- 4.5/5
- Reviews
- 2,857
- Age
- 12y ago

Siku 1636001 Französischer Feuerwehr Unimog mit Boot 1:87 Frankreich Metall/Kunststoff Rot Französische Aufschrift Pompiers Schwimmfähiges Boot
- Price
- €6.93
- Rating
- 4.7/5
- Reviews
- 1,755
- Age
- 19y ago
Trending
estimated 90-day click momentum
Siku 1532 BMW M3 Coupé Polizei Metall/Kunststoff Silber Spielzeugauto für Kinder Öffenbare Türen
- Price
- €4.96
- Rating
- 4.4/5
- Reviews
- 101
- Age
- 2y ago

Siku 1949 Claas Axion Traktor mit Frontlader Dolly und Muldenkipper 1:50 Metall/Kunststoff Grün Bewegliche Schaufel und Frontlader-Schwinge Kippbare Mulde
- Price
- €20.64
- Rating
- 4.6/5
- Reviews
- 276
- Age
- 14y ago

Siku 3537 Mercedes-Benz LKW mit Muldenkipper 1:50 Metall/Kunststoff Gelb Kippbare Mulde
- Price
- €19.12
- Rating
- 4.6/5
- Reviews
- 413
- Age
- 15y ago

siku 1539 Fendt 1050 Vario Traktor Metall/Kunststoff Grün Schwenkbare Ballenzange und abnehmbare Kabine
- Price
- €3.74
- Rating
- 4.6/5
- Reviews
- 672
- Age
- 6y ago

Siku 1500 Porsche 911 GT3 RS Metall/Kunststoff Weiß Renn-Design Spielzeugauto für Kinder Mächtiger Heckspoiler Türen zum Öffnen
- Price
- €5.39
- Rating
- 4.7/5
- Reviews
- 107
- Age
- 1y ago
Newest
by launch date
Siku 1400 Linienbus Metall/Kunststoff Multicolor Vielseitig einsetzbar Spielzeugfahrzeug für Kinder
- Price
- €3.63
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 1y ago

Siku 1500 Porsche 911 GT3 RS Metall/Kunststoff Weiß Renn-Design Spielzeugauto für Kinder Mächtiger Heckspoiler Türen zum Öffnen
- Price
- €5.39
- Rating
- 4.7/5
- Reviews
- 107
- Age
- 1y ago

Siku 1532 BMW M3 Coupé Polizei Metall/Kunststoff Silber Spielzeugauto für Kinder Öffenbare Türen
- Price
- €4.96
- Rating
- 4.4/5
- Reviews
- 101
- Age
- 2y ago

Siku 2722 MAN Abschleppwagen ADAC Inkl. Abzuschleppendem Spielzeugauto 1:55 Metall/Kunststoff Gelb Originalgetreue Funktionen Ausziehbare Seilwinde Kipp- und absenkbare Transportplattform
- Price
- €15.28
- Rating
- 4.8/5
- Reviews
- 44
- Age
- 2y ago

Dickie Toys Volvo City Bus Spielzeug (40 cm) - Lenkbarer Stadtbus (rot) mit Knickgelenk Freilauf & öffnenden Türen - Spielzeugautos ab 3 Jahre für Kinder Lizenziertes Bus Spielzeug - 203747015
- Price
- €11.89
- Rating
- 4.5/5
- Reviews
- 691
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 21% of clicks, no more. An open shelf where new products get seen.
Brands
9 falling
Sellers
250
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
21%
Top 20: 53%
Open market
1%
- Siku92%
- Dickie Toys3%
- Cemirk1%
- Ravensburger1%
- Carson1%
- Majorette1%
- Open — no brand owns it (3 brands, 1%)
Demand
Bus search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 3.2×
Search terms
Top Bus search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- siku410K/yr
- siku fahrzeuge415K/yr
- bus119K/yr
- siku traktor135K/yr
- siku auto86K/yr
- bus spielzeug54K/yr
- siku lkw52K/yr
- siku 1 8737K/yr
- siku bus32K/yr
- siku anhänger28K/yr
Reviews and returns
What reviews say buyers love and hate about Bus
We read the reviews and the return reasons for every product selling here.
“Defekt nach 3 Monaten”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bus questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








