Bus
MaybeAn estimated 0.9% of orders come back. But the top 5 brands take 98% of clicks, so Bus is a Maybe.
- Flapen Score
- 52 / 100Top 17% of 2,084 Spielzeug niches · +9 vs the category median of 4352
- Market size
- €444K/yr1.5M searches / yr
- 90-day growth
- -11.6%search demand this quarter
- Competition
- 21%top-5 click share · 9 brands · 250 sellers
Flapen Score
Bus against its category
The dotted line is the Spielzeug average. Past it, Bus is stronger. Inside it, weaker.
Market
The Bus market on Amazon at a glance
Shoppers on Amazon Germany searched for Bus 1.5M times last year and spent an estimated €444K. The top 5 brands take 98% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €444K a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- -11.6%
- Conversion, latest week
- 2.0%
- Market size, estimated
- €444Ka year
- Peak month
- June3.2× the quietest month
- Top search term
- siku410K searches a year
02 · Price
A sale here is worth €14.52.
Listings sell for €14.52 on average, from €2.65 to €108.43. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At €14.52 that is €1K to €4K a year per listing.
- Average price
- €14.52under the $15 to $100 sweet spot
- Price range
- €2.65–€108.43
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €1K–€4K
- Returns
- 0.9%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
20% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #108 within Fahrzeuge. It carries 1,007 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 98%
- Out of stock, average day
- 0.7%
- Average rank
- #108in Fahrzeuge
- Average rating
- 4.58 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,007per listing
- Listings tracked
- 91
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Bus products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 21% of clicks. An open shelf where new products get seen.
Brands
9 falling
Sellers
250
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
21%
Top 20: 53%
Open market
1%
- Brand 192%
- Brand 23%
- Brand 31%
- Brand 41%
- Brand 51%
- Brand 61%
- Open — no brand owns it (3 brands, 1%)
Demand
Bus search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 3.2×
Search terms
Top Bus search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- siku410K/yr
- siku fahrzeuge415K/yr
- bus119K/yr
- siku traktor135K/yr
- siku auto86K/yr
- bus spielzeug54K/yr
- siku lkw52K/yr
- siku 1 8737K/yr
- siku bus32K/yr
- siku anhänger28K/yr
Reviews and returns
What reviews say buyers love and hate about Bus
We read the reviews and the return reasons for every product selling here.
“Defekt nach 3 Monaten”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bus questions
Answered from the same tracked data.








