Is Brummkreisel profitable to sell on Amazon Germany?

Flapen scores Brummkreisel 42 out of 100 on Amazon Germany, a Fail. Shoppers spend €44K a year across 26 tracked products. Search demand grew -41.9% in the last 90 days.

How competitive is the Brummkreisel niche on Amazon Germany?

14 brands and 126 sellers compete in Brummkreisel on Amazon Germany. The top 5 Brummkreisel products take 53% of clicks, and the top 5 brands take 88%.

What do buyers complain about in Brummkreisel?

Brummkreisel buyers on Amazon Germany complain most about Haltbarkeit, Qualität insgesamt, and Haftung/Klebrigkeit. An estimated 2.1% of orders come back.

When does demand for Brummkreisel peak?

Search demand for Brummkreisel on Amazon Germany peaks in Nov–Dec, and the busiest month runs 4.1× the quietest.

What does it cost to enter the Brummkreisel niche?

Brummkreisel sells for €13.70 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €6.63 to €34.07. The average product has 743 reviews, the count a new listing must catch up to.

Brummkreisel

Fail

Demand is soft, at -41.9% this quarter, so Brummkreisel is a Fail.

Flapen Score: 42
42 / 100Ranks 1,131 of 2,084 Spielzeug niches · −1 vs the category median of 43
Market size: €44K/yr114K searches / yr
90-day growth: -41.9%search demand this quarter
Competition: 53%top-5 click share · 14 brands · 126 sellers

Flapen Score

Brummkreisel against its category

The dotted line is the Spielzeug average. Past it, Brummkreisel is stronger. Inside it, weaker.

42Fail

This niche Category average

See the method

Market

The Brummkreisel market on Amazon at a glance

Shoppers on Amazon Germany searched for Brummkreisel 114K times last year and spent an estimated €44K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -41.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €44K a year.

Searches, last 12 months: 114K
Growth, 90 days vs prior 90: -41.9%
Conversion, latest week: 2.8%
Market size, estimated: €44Ka year
Peak month: November4.1× the quietest month
Top search term: brummkreisel51K searches a year

02 · Price

A sale here is worth €13.70.

Listings sell for €13.70 on average, from €6.63 to €34.07. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €13.70 that is €0 to €1K a year per listing.

Average price: €13.70under the $15 to $100 sweet spot
Price range: €6.63–€34.07
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 3K–4K
Units per listing a year: 0–100
Revenue per listing a year: €0–€1K
Returns: 2.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #317 within Baby- & Kleinkindspielzeug. It carries 743 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings: 69%
Prime listings: 96%
Out of stock, average day: 0.0%
Average rank: #317in Baby- & Kleinkindspielzeug
Average rating: 4.23 starsAmazon Germany average 4.37 stars
Average reviews: 743per listing
Listings tracked: 26

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 45 months

Products

Top Brummkreisel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

126

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

Brand 148%
Brand 222%
Brand 38%
Brand 45%
Brand 55%
Brand 62%
Open — no brand owns it (8 brands, 9%)

Demand

Brummkreisel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Brummkreisel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

brummkreisel51K/yr -35.4%2.8% conv.
brummkreisel ab 1 jahr18K/yr -44.4%3.6% conv.
kreisel baby15K/yr -41.8%1.8% conv.
baby kreisel6K/yr -44.8%0.9% conv.
brummkreisel mit musik8K/yr -51.7%2.0% conv.
kinderkreisel5K/yr -39.6%1.5% conv.
kreisel für kinder 1 jahr8K/yr -61.5%2.7% conv.
brummkreisel ab 2 jahre4K/yr -59.9%4.0% conv.

Reviews and returns

What reviews say buyers love and hate about Brummkreisel

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Spaß/Unterhaltungserlebnis”

25%of negative reviews mention “Haltbarkeit”

2.1%of orders come back

“Nach dem ersten Mal defekt”

A buyer, on “Haltbarkeit”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

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FAQ

Common Brummkreisel questions

Answered from the same tracked data.

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