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Bruder Müllauto

Fail

The top 5 brands take 100% of clicks, so Bruder Müllauto is a Fail.

Flapen Score
31
31 / 100
Ranks 1,870 of 2,084 Spielzeug niches · −12 vs the category median of 43
Market size
€40K/yr71K searches / yr
90-day growth
-21.2%search demand this quarter
Competition
82%top-5 click share · 4 brands · 156 sellers

Flapen Score

Bruder Müllauto against its category

The dotted line is the Spielzeug average. Past it, Bruder Müllauto is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bruder Müllauto market on Amazon at a glance

Shoppers on Amazon Germany searched for Bruder Müllauto 71K times last year and spent an estimated €40K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €40K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-21.2%
Conversion, latest week
1.8%
Market size, estimated
€40Ka year
Peak month
November5.7× the quietest month
Top search term
bruder müllauto33K searches a year

02 · Price

A sale here is worth €30.98.

Listings sell for €30.98 on average, from €8.64 to €51.82. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €30.98 that is €0 to €3K a year per listing.

Average price
€30.98inside the $15 to $100 sweet spot
Price range
€8.64–€51.82
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
1.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

40% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #95 within Fahrzeuge. It carries 1,743 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
70%
Out of stock, average day
0.0%
Average rank
#95in Fahrzeuge
Average rating
4.61 starsAmazon Germany average 4.37 stars
Average reviews
1,743per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Bruder Müllauto products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

156

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 174%
  • Brand 214%
  • Brand 39%
  • Brand 42%

Demand

Bruder Müllauto search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.7×

Search terms

Top Bruder Müllauto search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bruder müllauto33K/yr
  • bruder müllabfuhr11K/yr
  • müllauto bruder11K/yr
  • bruder müllwagen14K/yr
  • müllwagen bruder2K/yr
  • bruder müllfahrzeug604/yr

Reviews and returns

What reviews say buyers love and hate about Bruder Müllauto

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Qualität insgesamt”
30%of negative reviews mention “Qualität insgesamt”
1.4%of orders come back
“Schlecht Qualität”
A buyer, on “Qualität insgesamt”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Bruder Müllauto questions

Answered from the same tracked data.