Brettspiele
MaybeShoppers spend an estimated $11.7M a year here. But demand is soft, at -21.8% this quarter, so Brettspiele is a Maybe.
- Flapen Score
- 55 / 100Top 11% of 2,084 Spielzeug niches · +12 vs the category median of 4355
- Market size
- €11.7M/yr19.1M searches / yr
- 90-day growth
- -21.8%search demand this quarter
- Competition
- 43%top-5 click share · 12 brands · 302 sellers
Flapen Score
Brettspiele against its category
The dotted line is the Spielzeug average. Past it, Brettspiele is stronger. Inside it, weaker.
Market
The Brettspiele market on Amazon at a glance
Shoppers on Amazon Germany searched for Brettspiele 19.1M times last year and spent an estimated €11.7M. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 4.3% of those searches ended in a purchase.
Shoppers searched for this 19.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €11.7M a year.
- Searches, last 12 months
- 19.1M
- Growth, 90 days vs prior 90
- -21.8%
- Conversion, latest week
- 4.3%
- Market size, estimated
- €11.7Ma year
- Peak month
- December6.7× the quietest month
- Top search term
- hitster3.1M searches a year
02 · Price
A sale here is worth €14.29.
Listings sell for €14.29 on average, from €5.73 to €40.07. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 20,000 to 25,000 of them. At €14.29 that is €286K to €357K a year per listing.
- Average price
- €14.29under the $15 to $100 sweet spot
- Price range
- €5.73–€40.07
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 600K–800K
- Units per listing a year
- 20,000–25,000
- Revenue per listing a year
- €286K–€357K
- Returns
- 0.7%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #30 within Brettspiele. It carries 9,369 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 97%
- Out of stock, average day
- 2.4%
- Average rank
- #30in Brettspiele
- Average rating
- 4.62 starsAmazon Germany average 4.37 stars
- Average reviews
- 9,369per listing
- Listings tracked
- 33
04 · Newcomers
6 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Brettspiele products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hitster Original EIN Party- und Kartenspiel für Erwachsene und Familien - 2 bis 10 Spieler ab 16 Jahren Deutsch (DE)
- Price
- €13.91
- Rating
- 4.8/5
- Reviews
- 8,420
- Age
- 4y ago

Hitster Battle of the Generations MusikPartyBrettspiel mit 420+ Songs aus Allen Jahrzehnten - 3 Epochen von Vinyl über Kassette bis Streaming AppVerbundenes Quiz für Erwachsene & Familien (DE)
- Price
- €22.92
- Rating
- 4.6/5
- Reviews
- 165
- Age
- 4mo ago

Mattel Games UNO Kartenspiel für die Famile Perfekt als Kinderspiel Reisespiel oder Spiel für Erwachsene für 2-10 Spieler ab 7 Jahren W2087
- Price
- €5.95
- Rating
- 4.8/5
- Reviews
- 84,875
- Age
- 13y ago

Hitster Summer Party - EIN Party- und Kartenspiel für Erwachsene und Familien - 2 bis 10 Spieler ab 16 Jahren Deutsch (DE)
- Price
- €13.99
- Rating
- 4.8/5
- Reviews
- 1,127
- Age
- 4y ago

ATM Gaming PILI PILI Gesellschaftsspiel Gewinner des Großen Spielzeugpreises 2025 Taktisches Stichkartenspiel 2 bis 8 Spieler
- Price
- €11.59
- Rating
- 4.7/5
- Reviews
- 2,061
- Age
- 1y ago
Trending
estimated 90-day click momentum
R-Satz Shop Handyhalterung Turm passend für Hitster Smartphone Ständer mit Kartenfach stabil & rutschfest für QR-Code Scan Zubehör kompatibel mit Hitster Original & Party
- Price
- €19.02
- Rating
- 3.0/5
- Reviews
- 24
- Age
- 3mo ago

Hitster Battle of the Generations MusikPartyBrettspiel mit 420+ Songs aus Allen Jahrzehnten - 3 Epochen von Vinyl über Kassette bis Streaming AppVerbundenes Quiz für Erwachsene & Familien (DE)
- Price
- €22.92
- Rating
- 4.6/5
- Reviews
- 165
- Age
- 4mo ago

Hitster Movies & TV Soundtracks Erweiterungsset Party Game Musikspiel Actionspiel
- Price
- €24.70
- Rating
- 4.7/5
- Reviews
- 2,031
- Age
- 1y ago

Mattel Games UNO Zero Kartenspiel in Aufbewahrungsdose zum Mitnehmen für Kinder Erwachsene Familienabende und Partys enthält Kartenspiel und Punktekarte 2 bis 8 Spieler ab 7 Jahren JLK16
- Price
- €8.41
- Rating
- 4.6/5
- Reviews
- 604
- Age
- 1y ago

ATM Gaming PILI PILI Gesellschaftsspiel Gewinner des Großen Spielzeugpreises 2025 Taktisches Stichkartenspiel 2 bis 8 Spieler
- Price
- €11.59
- Rating
- 4.7/5
- Reviews
- 2,061
- Age
- 1y ago
Newest
by launch date
R-Satz Shop Handyhalterung Turm passend für Hitster Smartphone Ständer mit Kartenfach stabil & rutschfest für QR-Code Scan Zubehör kompatibel mit Hitster Original & Party
- Price
- €19.02
- Rating
- 3.0/5
- Reviews
- 24
- Age
- 3mo ago

Hitster Battle of the Generations MusikPartyBrettspiel mit 420+ Songs aus Allen Jahrzehnten - 3 Epochen von Vinyl über Kassette bis Streaming AppVerbundenes Quiz für Erwachsene & Familien (DE)
- Price
- €22.92
- Rating
- 4.6/5
- Reviews
- 165
- Age
- 4mo ago

Hitster Original EIN Party- und Kartenspiel für Erwachsene und Familien - 2 bis 10 Spieler ab 16 Jahren Englisch sprachig (UK) 12x21x7 5
- Price
- €22.23
- Rating
- 4.8/5
- Reviews
- 8,420
- Age
- 7mo ago

Hitster Platin-Edition Musik-Partyspiel mit 500 Songs aus Pop Rock Hip-Hop Dance & mehr inkl. Lautsprecher
- Price
- €40.07
- Rating
- 4.6/5
- Reviews
- 308
- Age
- 8mo ago

Nonstop Cards - Lustiges Kartenspiel mit App | Gesellschaftsspiel für Erwachsene & Jugendliche | Stadt-Land-Fluss | Partyspiel Familienspiel Brettspiel Geschenk | ab 2 P. | 1750+ Themen inkl. Fußball
- Price
- €18.46
- Rating
- 4.6/5
- Reviews
- 149
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
302
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
43%
Top 20: 87%
Open market
6%
- Hitster58%
- Mattel Games25%
- ATM Gaming6%
- Theo Klein2%
- R-Satz Shop2%
- More or Less2%
- Open — no brand owns it (6 brands, 6%)
Demand
Brettspiele search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 6.7×
Search terms
Top Brettspiele search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hitster3.1M/yr
- brettspiele3.5M/yr
- spiele1.7M/yr
- kartenspiele1.0M/yr
- uno1.3M/yr
- hitster spiel1.6M/yr
- gesellschaftsspiele1.4M/yr
- spiele für erwachsene1.1M/yr
- game514K/yr
- spiel525K/yr
Reviews and returns
What reviews say buyers love and hate about Brettspiele
We read the reviews and the return reasons for every product selling here.
“Miserable Kartenqualität”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brettspiele questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








