Bluey Spielzeug
FailDemand is soft, at -31.8% this quarter, so Bluey Spielzeug is a Fail.
- Flapen Score
- 49 / 100Top 26% of 2,084 Spielzeug niches · +6 vs the category median of 4349
- Market size
- €440K/yr1.4M searches / yr
- 90-day growth
- -31.8%search demand this quarter
- Competition
- 35%top-5 click share · 14 brands · 211 sellers
Flapen Score
Bluey Spielzeug against its category
The dotted line is the Spielzeug average. Past it, Bluey Spielzeug is stronger. Inside it, weaker.
Market
The Bluey Spielzeug market on Amazon at a glance
Shoppers on Amazon Germany searched for Bluey Spielzeug 1.4M times last year and spent an estimated €440K. The top 5 brands take 88% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -31.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €440K a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- -31.8%
- Conversion, latest week
- 1.4%
- Market size, estimated
- €440Ka year
- Peak month
- November4.7× the quietest month
- Top search term
- bluey spielzeug756K searches a year
02 · Price
A sale here is worth €22.31.
Listings sell for €22.31 on average, from €4.15 to €88.78. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At €22.31 that is €6K to €11K a year per listing.
- Average price
- €22.31inside the $15 to $100 sweet spot
- Price range
- €4.15–€88.78
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €6K–€11K
- Returns
- 1.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #327 within Bau- & Konstruktionsspielzeug. It carries 1,794 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 96%
- Out of stock, average day
- 0.0%
- Average rank
- #327in Bau- & Konstruktionsspielzeug
- Average rating
- 4.64 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,794per listing
- Listings tracked
- 54
04 · Newcomers
3 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Bluey Spielzeug products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
14 falling
Sellers
211
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
35%
Top 20: 70%
Open market
9%
- Brand 166%
- Brand 28%
- Brand 37%
- Brand 44%
- Brand 53%
- Brand 63%
- Open — no brand owns it (8 brands, 9%)
Demand
Bluey Spielzeug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.7×
Search terms
Top Bluey Spielzeug search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bluey spielzeug756K/yr
- bluey figuren98K/yr
- bluey tonie43K/yr
- bluey und bingo81K/yr
- tonie figuren bluey44K/yr
- bluey haus83K/yr
- bluey tortendeko32K/yr
- bluye29K/yr
- bluy21K/yr
- bluey spiel28K/yr
Reviews and returns
What reviews say buyers love and hate about Bluey Spielzeug
We read the reviews and the return reasons for every product selling here.
“Sein Geld nicht wert”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bluey Spielzeug questions
Answered from the same tracked data.








