Bluey Spielzeug
FailDemand is soft, at -31.8% this quarter, so Bluey Spielzeug is a Fail.
- Flapen Score
- 49 / 100Top 26% of 2,084 Spielzeug niches · +6 vs the category median of 4349
- Market size
- €440K/yr1.4M searches / yr
- 90-day growth
- -31.8%search demand this quarter
- Competition
- 35%top-5 click share · 14 brands · 211 sellers
Flapen Score
Bluey Spielzeug against its category
The dotted line is the Spielzeug average. Past it, Bluey Spielzeug is stronger. Inside it, weaker.
Market
The Bluey Spielzeug market on Amazon at a glance
Shoppers on Amazon Germany searched for Bluey Spielzeug 1.4M times last year and spent an estimated €440K. The top 5 brands take 88% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -31.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €440K a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- -31.8%
- Conversion, latest week
- 1.4%
- Market size, estimated
- €440Ka year
- Peak month
- November4.7× the quietest month
- Top search term
- bluey spielzeug756K searches a year
02 · Price
A sale here is worth €22.31.
Listings sell for €22.31 on average, from €4.15 to €88.78. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At €22.31 that is €6K to €11K a year per listing.
- Average price
- €22.31inside the $15 to $100 sweet spot
- Price range
- €4.15–€88.78
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €6K–€11K
- Returns
- 1.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #327 within Bau- & Konstruktionsspielzeug. It carries 1,794 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 96%
- Out of stock, average day
- 0.0%
- Average rank
- #327in Bau- & Konstruktionsspielzeug
- Average rating
- 4.64 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,794per listing
- Listings tracked
- 54
04 · Newcomers
3 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Bluey Spielzeug products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BlueY-Spielset Blueys Familienheim inklusive 6 cm Figur - offizieller Sammelartikel
- Price
- €32.43
- Rating
- 4.7/5
- Reviews
- 11,351
- Age
- 4y ago

BlueY 4er-Figuren-Set Familie Bingo Bandit und Chilli; 6 3-7 6 cm große Figuren mit beweglichen Gelenken offizieller Sammelartikel
- Price
- €13.11
- Rating
- 4.8/5
- Reviews
- 27,032
- Age
- 6y ago

BlueY Versteckspiel Die Figur Wird versteckt und der Timer durch Drücken der Nase gestartet spricht und kichert um die Suche zu erleichtern lied getanzt Werden
- Price
- €16.09
- Rating
- 4.4/5
- Reviews
- 92
- Age
- 1y ago

Ravensburger tiptoi Spiel 00239 - Bluey Aufräum-Spaß - Lernspiel ab 4 Jahren für 1-4 Spieler
- Price
- €12.96
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 1y ago

BlueY Mädchen Kleider 2er Pack Baumwollkleider Kurzarm Mädchenkleid Für Den Sommer Mehrfarbig 116
- Price
- €24.05
- Rating
- 4.9/5
- Reviews
- 160
- Age
- 1y ago
Trending
estimated 90-day click momentum
BlueY Mädchen Kleider 2er Pack Baumwollkleider Kurzarm Mädchenkleid Für Den Sommer Mehrfarbig 116
- Price
- €24.05
- Rating
- 4.9/5
- Reviews
- 160
- Age
- 1y ago

3D-Bluey-Kinderrucksack originelles Design und realistisches Relief für Jungen und Mädchen | Bluey-Schulrucksack mit geräumigem Platz und verstellbaren Trägern offiziell lizenziert
- Price
- €15.73
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 1y ago

BlueY Bomberjacke Langärmlige Collegejacke Süße Mädchenjacke Für Sommer Oder Winter Rosa 116
- Price
- €26.33
- Rating
- 4.6/5
- Reviews
- 81
- Age
- 11mo ago

Asmodee Dobble Bluey DE-Version Familienspiel für 2-8 Spieler ab 6 Jahren Schnelles Reaktionsspiel mit 15 Minuten Spielzeit pro Partie
- Price
- €12.62
- Rating
- 4.7/5
- Reviews
- 28
- Age
- 6mo ago

CERDÁ LIFES LITTLE MOMENTS Bluey & Bingo Set mit 4 Haarnadeln mit Glitzer Metall-Haarspangen für Mädchen mit Glitzer in Rosa und Blau offiziell lizenziertes Haar-Zubehör
- Price
- €4.15
- Rating
- 4.9/5
- Reviews
- 17
- Age
- 11mo ago
Newest
by launch date
Asmodee Dobble Bluey DE-Version Familienspiel für 2-8 Spieler ab 6 Jahren Schnelles Reaktionsspiel mit 15 Minuten Spielzeit pro Partie
- Price
- €12.62
- Rating
- 4.7/5
- Reviews
- 28
- Age
- 6mo ago

CERDÁ LIFES LITTLE MOMENTS Bluey & Bingo Set mit 4 Haarnadeln mit Glitzer Metall-Haarspangen für Mädchen mit Glitzer in Rosa und Blau offiziell lizenziertes Haar-Zubehör
- Price
- €4.15
- Rating
- 4.9/5
- Reviews
- 17
- Age
- 11mo ago

BlueY Bomberjacke Langärmlige Collegejacke Süße Mädchenjacke Für Sommer Oder Winter Rosa 116
- Price
- €26.33
- Rating
- 4.6/5
- Reviews
- 81
- Age
- 11mo ago

Ravensburger tiptoi Spiel 00239 - Bluey Aufräum-Spaß - Lernspiel ab 4 Jahren für 1-4 Spieler
- Price
- €12.96
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 1y ago

3D-Bluey-Kinderrucksack originelles Design und realistisches Relief für Jungen und Mädchen | Bluey-Schulrucksack mit geräumigem Platz und verstellbaren Trägern offiziell lizenziert
- Price
- €15.73
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.
Brands
14 falling
Sellers
211
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
35%
Top 20: 70%
Open market
9%
- BlueY66%
- Ravensburger8%
- LEGO7%
- CERDÁ LIFE'S LITTLE MOMENTS4%
- Asmodee3%
- KARDASIS3%
- Open — no brand owns it (8 brands, 9%)
Demand
Bluey Spielzeug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.7×
Search terms
Top Bluey Spielzeug search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bluey spielzeug756K/yr
- bluey figuren98K/yr
- bluey tonie43K/yr
- bluey und bingo81K/yr
- tonie figuren bluey44K/yr
- bluey haus83K/yr
- bluey tortendeko32K/yr
- bluye29K/yr
- bluy21K/yr
- bluey spiel28K/yr
Reviews and returns
What reviews say buyers love and hate about Bluey Spielzeug
We read the reviews and the return reasons for every product selling here.
“Sein Geld nicht wert”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bluey Spielzeug questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








