bluey puzzle
Skip itSoft demand (-50.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great423.96avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Price range
Good€4.53–€26.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€9.35avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad€32K€32K/yr · 74K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-50.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, bluey puzzle is a €32K/yr Amazon Germany market (74K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
bluey puzzle market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- €37K–€47K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #1,631
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 37%
- Out of stock
- 0.0%
- Avg brand age
- 27 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
152
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
55%
Top 20: 94%
Open market
0%
- Ravensburger41%
- Clementoni21%
- Liscianigiochi15%
- Trefl14%
- Educa7%
- BlueY2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 80 weeks — -50.6% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.2×
Top bluey puzzle search terms
- bluey puzzle31K/yr
- puzzle bluey11K/yr
- bluey puzzle ab 411K/yr
- bluey puzzle ab 39K/yr
- bluey puzzle ab 57K/yr
- bluey puzzle ab 65K/yr
Top bluey puzzle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lisciani - Puzzle BLUEY - 4 Puzzles mit je 48 Teilen - Kreativspiel - Mehrere Charaktere - Doppelseitig - 2 in 1 - Puzzeln und Ausmalen - 35 x 25 cm - Für Kinder ab 4 Jahren
Liscianigiochi€7.844.6★676 rev
Kinderpuzzle 12 16 20 24 Teile - Bluey
Ravensburger€9.794.7★2,945 rev
Ravensburger Kinderpuzzle 05685 - Blueys Abenteuer - 3x49 Teile Bluey Puzzle für Kinder ab 5 Jahren
Ravensburger€7.394.8★867 rev
Clementoni Bluey Puzzle 4 in 1 Puzzle für Kinder ab 3 Jahren Hergestellt in Italien Multicolor - 21530
Clementoni€6.714.8★232 rev
Ravensburger Kinderpuzzle - 12004109 Bluey - Rahmenpuzzle für Kinder ab 3 Jahren mit 15 Teilen
Ravensburger€4.534.8★146 rev
Newest
by launch date
BlueY Bomberjacke Langärmlige Collegejacke Süße Mädchenjacke Für Sommer Oder Winter Rosa 116
BlueY€26.3381 rev
BlueY Schlafanzug | Zweier-Pack Sommer-Schlafanzug Jungen | Bingo Schlafanzüge Für Jungen | Blau 128
BlueY€21.43159 rev
Trefl 3in1 Puzzle: Bluey Familie Bluey - 3 x 50 Teile 3er-Puzzle-Set für Kinder ab 4 Jahren
Trefl€7.7660 rev
Trefl 2in1 Puzzle: Bluey Lustiger Bluey - 2 x 24 Teile Set aus Zwei Puzzles für Kinder ab 3 Jahren
Trefl€6.6026 rev
Ravensburger Kinderpuzzle - 12004109 Bluey - Rahmenpuzzle für Kinder ab 3 Jahren mit 15 Teilen
Ravensburger€4.53146 rev
Trending
90-day click momentumBlueY Schlafanzug | Zweier-Pack Sommer-Schlafanzug Jungen | Bingo Schlafanzüge Für Jungen | Blau 128
BlueY€21.434.6★
BlueY Bomberjacke Langärmlige Collegejacke Süße Mädchenjacke Für Sommer Oder Winter Rosa 116
BlueY€26.334.6★
Educa - Puzzle 48 Teile für Kinder ab 4 Jahren | Bluey Super Puzzle. Puzzleset Kinderpuzzle (19831)
Educa€10.014.8★
Lisciani - Bluey - Doppelseitiges Puzzle - 24 Teile - Fördert Kreativität Vorstellungskraft Neugier und Beobachtungsgabe - Ausmalpuzzle - Ab 3 Jahren
Liscianigiochi€4.594.6★
Kinderpuzzle 12 16 20 24 Teile - Bluey
Ravensburger€9.794.7★
What buyers say about bluey puzzle
What buyers praise and complain about, mined from review topics.What buyers love
“Super Spiel”
“Super süß, Qualität ok, für kleine gibt es einen pädagogischen Nutzen”
“Preis Leistung ok”
“Tolle Farben”
“Top Artikel”
“Spielerisch wird die Motorik und das logische Denken gefördert, und der Spaß kommt dabei nicht zu kurz”
“liebevoll gestaltet”
“Süße Puzzel, gute Puzzel Teil Größe für Kinder”
“für die kleinen sehr gut zum festhalten.”
“Artikel wie beschrieben”
What buyers complain about
“Miserable Qualität”
“Kleiner als erwartet”
“Es fehlen drei Teile”
“Farben blass”
“Allerdings ist der Koffer alles andere als robust”
“Ein Würfel wurde falsch bedruckt, sodass das Puzzle schlecht bis kaum spielbar ist”
“Und so soll man dann ein Geburtstagsgeschenk weitergeben”
Top return reasons
Common questions
- Is bluey puzzle profitable to sell on Amazon Germany?
- The niche generates €32K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -50.6%. Flapen's verdict: Skip it (35/100).
- How competitive is the bluey puzzle niche?
- 6 brands and 152 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in bluey puzzle?
- Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Defekt Material/Teile. The return rate is 0.9%.
- When does demand for bluey puzzle peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.2× the quietest.
- What does it cost to enter the bluey puzzle niche?
- Listings span €4.53–€26.33; the average listing price is €9.35 (sweet spot $15–$100). The average incumbent carries 424 reviews — the moat a new listing must climb.