Skip to content

Bluey Puzzle

Fail

Demand is soft, at -50.6% this quarter, so Bluey Puzzle is a Fail.

Flapen Score
35
35 / 100
Ranks 1,651 of 2,084 Spielzeug niches · −8 vs the category median of 43
Market size
€32K/yr74K searches / yr
90-day growth
-50.6%search demand this quarter
Competition
55%top-5 click share · 6 brands · 152 sellers

Flapen Score

Bluey Puzzle against its category

The dotted line is the Spielzeug average. Past it, Bluey Puzzle is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bluey Puzzle market on Amazon at a glance

Shoppers on Amazon Germany searched for Bluey Puzzle 74K times last year and spent an estimated €32K. The top 5 brands take 98% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -50.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €32K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-50.6%
Conversion, latest week
4.6%
Market size, estimated
€32Ka year
Peak month
November4.2× the quietest month
Top search term
bluey puzzle31K searches a year

02 · Price

A sale here is worth €9.35.

Listings sell for €9.35 on average, from €4.53 to €26.33. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €9.35 that is €935 to €2K a year per listing.

Average price
€9.35under the $15 to $100 sweet spot
Price range
€4.53–€26.33
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€935–€2K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

37% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,631 within Puzzles. It carries 424 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
37%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,631in Puzzles
Average rating
4.62 starsAmazon Germany average 4.37 stars
Average reviews
424per listing
Listings tracked
27

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Bluey Puzzle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

152

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

55%

Top 20: 94%

Open market

0%

  • Brand 141%
  • Brand 221%
  • Brand 315%
  • Brand 414%
  • Brand 57%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Bluey Puzzle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Bluey Puzzle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bluey puzzle31K/yr
  • puzzle bluey11K/yr
  • bluey puzzle ab 411K/yr
  • bluey puzzle ab 39K/yr
  • bluey puzzle ab 57K/yr
  • bluey puzzle ab 65K/yr

Reviews and returns

What reviews say buyers love and hate about Bluey Puzzle

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Spaß/Unterhaltungserlebnis”
32%of negative reviews mention “Qualität insgesamt”
0.9%of orders come back
“Miserable Qualität”
A buyer, on “Qualität insgesamt”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Bluey Puzzle questions

Answered from the same tracked data.