Bluebrixx
MaybeAn estimated 0.9% of orders come back. But buyers convert on only 0.6% of searches, so Bluebrixx is a Maybe.
- Flapen Score
- 55 / 100Top 11% of 2,084 Spielzeug niches · +12 vs the category median of 4355
- Market size
- €727K/yr2.4M searches / yr
- 90-day growth
- -34.8%search demand this quarter
- Competition
- 35%top-5 click share · 18 brands · 219 sellers
Flapen Score
Bluebrixx against its category
The dotted line is the Spielzeug average. Past it, Bluebrixx is stronger. Inside it, weaker.
Market
The Bluebrixx market on Amazon at a glance
Shoppers on Amazon Germany searched for Bluebrixx 2.4M times last year and spent an estimated €727K. The top 5 brands take 82% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -34.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €727K a year.
- Searches, last 12 months
- 2.4M
- Growth, 90 days vs prior 90
- -34.8%
- Conversion, latest week
- 0.6%
- Market size, estimated
- €727Ka year
- Peak month
- December5.1× the quietest month
- Top search term
- bluebrixx1.5M searches a year
02 · Price
A sale here is worth €53.39.
Listings sell for €53.39 on average, from €5.86 to €224.14. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At €53.39 that is €5K to €13K a year per listing.
- Average price
- €53.39inside the $15 to $100 sweet spot
- Price range
- €5.86–€224.14
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €5K–€13K
- Returns
- 0.9%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads.
98% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 24.1% of listings are out of stock. The average listing ranks #396 within Bau- & Konstruktionsspielzeug. It carries 523 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 71%
- Out of stock, average day
- 24.1%
- Average rank
- #396in Bau- & Konstruktionsspielzeug
- Average rating
- 4.35 starsAmazon Germany average 4.37 stars
- Average reviews
- 523per listing
- Listings tracked
- 42
04 · Newcomers
7 of last year's 16 launches cleared the first-year sales bar.
16 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 16
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Bluebrixx products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Yushinv Sakura Baumhaus Bauklötze Kit mit Geschenkbox 3320 Stück Original Musik Kirschbaum Bonsai Baukasten Typ:Symphony Japan Sakura Baumhaus Lichter Baukasten Bonsai Baum Kirschblüten Baustein
- Price
- €30.33
- Rating
- 4.2/5
- Reviews
- 451
- Age
- 2y ago

LEGO Ideas Peanuts: Snoopys Hundehütte - Modellbau für Erwachsene Snoopy und Woodstock Figuren - DIY Deko für Schreibtisch oder Regal - Geschenkidee für Fans - 21368
- Price
- €50.81
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 1mo ago

QGGQ Architecture Klemmbausteine Ideas Mini Bausteinen Film STEM Lord Magic Moc Rings deko Geschenk für Erwachsene Jungen ab 8-16+ Nicht Kompatibel Mit Lego 1680pcs
- Price
- €33.45
- Rating
- 4.2/5
- Reviews
- 29
- Age
- 8mo ago

LEGO Super Mario Game Boy - Modellbau für Erwachsene - Nintendo Modell mit 2 Spielmodulen inkl. Zelda sowie Ständer - Retro Geschenk für Gaming Fans - 72046
- Price
- €39.81
- Rating
- 4.7/5
- Reviews
- 3,571
- Age
- 11mo ago

BlueBrixx Pro 109086 Seeotter (Diamond Blocks) aus Klemmbausteinen mit 1840 Bauelementen
- Price
- €23.59
- Rating
- 4.4/5
- Reviews
- 272
- Age
- 2mo ago
Trending
estimated 90-day click momentum
BlueBrixx Pro 109592 Die DREI ??? 3D-Logo mit Visitenkarte Klemmbausteine für Erwachsene 200 Teile
- Price
- €16.35
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 2mo ago

BlueBrixx Pro 109086 Seeotter (Diamond Blocks) aus Klemmbausteinen mit 1840 Bauelementen
- Price
- €23.59
- Rating
- 4.4/5
- Reviews
- 272
- Age
- 2mo ago

LEGO Ideas Peanuts: Snoopys Hundehütte - Modellbau für Erwachsene Snoopy und Woodstock Figuren - DIY Deko für Schreibtisch oder Regal - Geschenkidee für Fans - 21368
- Price
- €50.81
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 1mo ago

BlueBrixx Pro Forschungseisbrecher Polarstern des Alfred-Wegener-Instituts (AWI) Klemmbaustein-Set bestehend aus 3722 Bauelementen Artikel-Nr. 108126
- Price
- €183.51
- Rating
- 3.0/5
- Reviews
- 4
- Age
- 3mo ago

BlueBrixx Pro 108497 Die DREI ???: Schrottplatz: Zentrale aus Klemmbausteinen mit 3089 Bauelementen
- Price
- €172.10
- Rating
- 3.9/5
- Reviews
- 19
- Age
- 5mo ago
Newest
by launch date
LEGO Ideas Peanuts: Snoopys Hundehütte - Modellbau für Erwachsene Snoopy und Woodstock Figuren - DIY Deko für Schreibtisch oder Regal - Geschenkidee für Fans - 21368
- Price
- €50.81
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 1mo ago

BlueBrixx Pro 109086 Seeotter (Diamond Blocks) aus Klemmbausteinen mit 1840 Bauelementen
- Price
- €23.59
- Rating
- 4.4/5
- Reviews
- 272
- Age
- 2mo ago

BlueBrixx Pro 109592 Die DREI ??? 3D-Logo mit Visitenkarte Klemmbausteine für Erwachsene 200 Teile
- Price
- €16.35
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 2mo ago

BlueBrixx Pro Forschungseisbrecher Polarstern des Alfred-Wegener-Instituts (AWI) Klemmbaustein-Set bestehend aus 3722 Bauelementen Artikel-Nr. 108126
- Price
- €183.51
- Rating
- 3.0/5
- Reviews
- 4
- Age
- 3mo ago

BlueBrixx Pro 108497 Die DREI ???: Schrottplatz: Zentrale aus Klemmbausteinen mit 3089 Bauelementen
- Price
- €172.10
- Rating
- 3.9/5
- Reviews
- 19
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.
Brands
18 falling
Sellers
219
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
35%
Top 20: 73%
Open market
15%
- BlueBrixx42%
- LEGO15%
- Yushinv14%
- QGGQ5%
- Mould King5%
- TOY PLAYER2%
- Open — no brand owns it (12 brands, 15%)
Demand
Bluebrixx search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.1×
Search terms
Top Bluebrixx search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bluebrixx1.5M/yr
- blue brixx332K/yr
- lego snoopy31K/yr
- klemmbausteine set65K/yr
- bausteine erwachsene79K/yr
- bricks40K/yr
- modbrix27K/yr
- lego alternative41K/yr
- brixx bausteine40K/yr
- klemmbausteine architektur30K/yr
Reviews and returns
What reviews say buyers love and hate about Bluebrixx
We read the reviews and the return reasons for every product selling here.
“Die Minifiguren müssen zusammengesteckt werden”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bluebrixx questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








