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Bluebrix

Fail

The top 5 brands take 100% of clicks, so Bluebrix is a Fail.

Flapen Score
39
39 / 100
Ranks 1,368 of 2,084 Spielzeug niches · −4 vs the category median of 43
Market size
€252K/yr327K searches / yr
90-day growth
-28.4%search demand this quarter
Competition
88%top-5 click share · 5 brands · 169 sellers

Flapen Score

Bluebrix against its category

The dotted line is the Spielzeug average. Past it, Bluebrix is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bluebrix market on Amazon at a glance

Shoppers on Amazon Germany searched for Bluebrix 327K times last year and spent an estimated €252K. All 5 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 327K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -28.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €252K a year.

Searches, last 12 months
327K
Growth, 90 days vs prior 90
-28.4%
Conversion, latest week
2.8%
Market size, estimated
€252Ka year
Top search term
lego snoopy31K searches a year

02 · Price

A sale here is worth €27.22.

Listings sell for €27.22 on average, from €5.86 to €50.81. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €27.22 that is €3K to €7K a year per listing.

Average price
€27.22inside the $15 to $100 sweet spot
Price range
€5.86–€50.81
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€3K–€7K
Returns
1.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 32.6% of listings are out of stock. The average listing ranks #318 within Bau- & Konstruktionsspielzeug. It carries 499 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
88%
Out of stock, average day
32.6%
Average rank
#318in Bau- & Konstruktionsspielzeug
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
499per listing
Listings tracked
8

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
25 months

Products

Top Bluebrix products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

169

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 173%
  • Brand 29%
  • Brand 39%
  • Brand 45%
  • Brand 54%

Demand

Bluebrix search demand

Weekly searches over the year. Pick a range.

5K3KSpike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Bluebrix search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego snoopy31K/yr
  • modbrix27K/yr
  • snoopy lego21K/yr
  • bluebrixx tiere31K/yr
  • bluebrixx snoopy34K/yr
  • lego eisvogel21K/yr
  • brixies13K/yr
  • brixx bausteine set erwachsene14K/yr
  • bluebrixx pro22K/yr
  • lego peanuts5K/yr

Reviews and returns

What reviews say buyers love and hate about Bluebrix

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Helligkeit/Glanz/Glühen”
26%of negative reviews mention “Montage/Installation”
1.3%of orders come back
“Absoluter pain das Ding auf zu bauen”
A buyer, on “Montage/Installation”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Bluebrix questions

Answered from the same tracked data.