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Bingo

Maybe

An estimated 1.1% of orders come back. But demand is soft, at -19.7% this quarter, so Bingo is a Maybe.

Flapen Score
52
52 / 100
Top 17% of 2,084 Spielzeug niches · +9 vs the category median of 43
Market size
€285K/yr496K searches / yr
90-day growth
-19.7%search demand this quarter
Competition
55%top-5 click share · 15 brands · 112 sellers

Flapen Score

Bingo against its category

The dotted line is the Spielzeug average. Past it, Bingo is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bingo market on Amazon at a glance

Shoppers on Amazon Germany searched for Bingo 496K times last year and spent an estimated €285K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 496K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €285K a year.

Searches, last 12 months
496K
Growth, 90 days vs prior 90
-19.7%
Conversion, latest week
2.8%
Market size, estimated
€285Ka year
Peak month
December5.3× the quietest month
Top search term
bingo spiel261K searches a year

02 · Price

A sale here is worth €20.32.

Listings sell for €20.32 on average, from €5.56 to €54.93. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At €20.32 that is €10K to €15K a year per listing.

Average price
€20.32inside the $15 to $100 sweet spot
Price range
€5.56–€54.93
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
€10K–€15K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #27 within Casinospiele & Zubehör. It carries 643 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#27in Casinospiele & Zubehör
Average rating
4.39 starsAmazon Germany average 4.37 stars
Average reviews
643per listing
Listings tracked
22

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Bingo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

112

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

55%

Top 20: 98%

Open market

14%

  • Brand 141%
  • Brand 215%
  • Brand 311%
  • Brand 410%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (9 brands, 14%)

Demand

Bingo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.3×

Search terms

Top Bingo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bingo spiel261K/yr
  • bingo160K/yr
  • bingo spiel kinder19K/yr
  • bingo trommel9K/yr
  • bingo maschine8K/yr
  • bingo spiel senioren7K/yr
  • bingo trommel xxl6K/yr
  • bingo set6K/yr
  • bingo spiel erwachsene15K/yr
  • kinder-bingo3K/yr

Reviews and returns

What reviews say buyers love and hate about Bingo

We read the reviews and the return reasons for every product selling here.

54%of positive reviews mention “Spaß/Unterhaltungserlebnis”
25%of negative reviews mention “Qualität insgesamt”
1.1%of orders come back
“Schlechte Qualität”
A buyer, on “Qualität insgesamt”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Bingo questions

Answered from the same tracked data.