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Bingo

Bingo shows low returns (1.1%), but soft demand (-19.7% this quarter) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 17% of 2,084 Spielzeug niches · +9 vs the category median of 43

Market size 50Growth 15Conversion 35Competition 51Returns 93Price range 80Avg price 88Brand share 39Review moat 71Quality gap 60
This niche Category average · 2,084 niches

Is Bingo profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Bingo is a €285K/yr Amazon Germany market (496K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 52/100.

Bingo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -19.7% over the last 90 days and 2.8% of searches end in a purchase.

€285K

revenue / yr

Units sold / yr20K
Search volume / yr-19.7%496K
Conversion rate2.8%
Avg price€20.32

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers15 · 112
Top-5 product click share55%
Open market18%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement91%
New entrants (1y)6· 2 succeeded
Avg rating4.4★
Avg reviews643

Top Bingo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

€0€14K€29K€43K€57K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

112

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

55%

Top 20: 98%

Open market

14%

  • Kyto41%
  • Relaxdays15%
  • ALYNEX11%
  • Schmidt10%
  • Engelhart5%
  • GADFISH4%
  • Open — no brand owns it (9 brands, 14%)

Bingo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume496KCVR2.8%Products22Brands15Top 5 Brands82%OOS Rate2.6%Rating4.4★Reviews643Avg BSR#27
35K25KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.3×

Top Bingo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bingo spiel261K/yr
  • bingo160K/yr
  • bingo spiel kinder19K/yr
  • bingo trommel9K/yr
  • bingo maschine8K/yr
  • bingo spiel senioren7K/yr
  • bingo trommel xxl6K/yr
  • bingo set6K/yr
  • bingo spiel erwachsene15K/yr
  • kinder-bingo3K/yr

What reviews say buyers love and hate about Bingo

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Spaß/Unterhaltungserlebnis54%

Lustig

Qualität insgesamt7%

Super Ware

Quizspiele7%

Spielen, spielen spielen Bingo

Benutzerfreundlichkeit6%

lassen sich super easy bewegen.

Musikeffekt5%

Staunen – ideal für alle, die Musik lieben.

What buyers complain about

68% of reviews
Qualität insgesamt25%

Schlechte Qualität

Gesamtgröße13%

Etwas klein bin ich selbst schuld, wer lesen kann

Produktzustand8%

Unvollständig und gebraucht

Benutzerfreundlichkeit5%

Nicht so einfach wie es sich anhört, Beispiel

beworben Vs Tatsächliches Produkt4%

Sind sie das ausnahmsweise mal nicht oder stimmen die Angaben des Verkäufers nicht, gehe ich selbstverständlich darauf ein

Bingo return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
17%
2Defekt Material/Teile
15%
3Funktionalität insgesamt
9%
4Bewegungsgrad
8%
5Geschenk Zweck
8%

Common Bingo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bingo 52/100 on Amazon Germany — Worth a look. The niche generates €285K/yr across 22 tracked products. 2 of 6 products launched in the last 360 days are still selling. Search demand moved -19.7% over the last 90 days.
Search demand for Bingo on Amazon Germany peaks in Jan–Nov–Dec, where the busiest month runs 5.3× the quietest.