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Bierhelm

Maybe

The products selling today average only 3.6★. But shoppers spend an estimated $34K a year here, so Bierhelm is a Maybe.

Flapen Score
58
58 / 100
Top 8% of 2,084 Spielzeug niches · +15 vs the category median of 43
Market size
€34K/yr104K searches / yr
90-day growth
+54.6%search demand this quarter
Competition
46%top-5 click share · 18 brands · 29 sellers

Flapen Score

Bierhelm against its category

The dotted line is the Spielzeug average. Past it, Bierhelm is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bierhelm market on Amazon at a glance

Shoppers on Amazon Germany searched for Bierhelm 104K times last year and spent an estimated €34K. The top 5 brands take 76% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +54.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €34K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
+54.6%
Conversion, latest week
2.6%
Market size, estimated
€34Ka year
Peak month
June2.3× the quietest month
Top search term
bierhelm42K searches a year

02 · Price

A sale here is worth €12.77.

Listings sell for €12.77 on average, from €6.14 to €21.48. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €12.77 that is €1K to €3K a year per listing.

Average price
€12.77under the $15 to $100 sweet spot
Price range
€6.14–€21.48
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
1.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #290 within Party- & Scherzartikel. It carries 155 reviews at 3.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
79%
Out of stock, average day
7.7%
Average rank
#290in Party- & Scherzartikel
Average rating
3.64 starsAmazon Germany average 4.37 stars
Average reviews
155per listing
Listings tracked
29

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Bierhelm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

29

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

46%

Top 20: 91%

Open market

21%

  • Brand 144%
  • Brand 213%
  • Brand 39%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Bierhelm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.3×

Search terms

Top Bierhelm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bierhelm42K/yr
  • trinkhelm37K/yr
  • bier helm7K/yr
  • trinkhelm mit schlauch8K/yr
  • trinkhut6K/yr
  • saufhelm4K/yr

Reviews and returns

What reviews say buyers love and hate about Bierhelm

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Spaß/Unterhaltungserlebnis”
54%of negative reviews mention “Qualität insgesamt”
1.6%of orders come back
“Absolut billigster Schrott”
A buyer, on “Qualität insgesamt”54% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Bierhelm questions

Answered from the same tracked data.