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Biber

Fail

The top 5 brands take 100% of clicks, so Biber is a Fail.

Flapen Score
34
34 / 100
Ranks 1,726 of 2,084 Spielzeug niches · −9 vs the category median of 43
Market size
€226K/yr416K searches / yr
90-day growth
-39.4%search demand this quarter
Competition
73%top-5 click share · 4 brands · 146 sellers

Flapen Score

Biber against its category

The dotted line is the Spielzeug average. Past it, Biber is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Biber market on Amazon at a glance

Shoppers on Amazon Germany searched for Biber 416K times last year and spent an estimated €226K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 416K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -39.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €226K a year.

Searches, last 12 months
416K
Growth, 90 days vs prior 90
-39.4%
Conversion, latest week
5.0%
Market size, estimated
€226Ka year
Peak month
November4.9× the quietest month
Top search term
ravensburger spiele121K searches a year

02 · Price

A sale here is worth €10.84.

Listings sell for €10.84 on average, from €4.72 to €21.63. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At €10.84 that is €5K to €8K a year per listing.

Average price
€10.84under the $15 to $100 sweet spot
Price range
€4.72–€21.63
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
€5K–€8K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #217 within Brettspiele. It carries 1,946 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#217in Brettspiele
Average rating
4.71 starsAmazon Germany average 4.37 stars
Average reviews
1,946per listing
Listings tracked
19

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Biber products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

146

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Brand 163%
  • Brand 233%
  • Brand 32%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Biber search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.9×

Search terms

Top Biber search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ravensburger spiele121K/yr
  • ubongo junior68K/yr
  • kuh und co spiel20K/yr
  • mitbringspiel ab 4 jahre29K/yr
  • nanu spiel20K/yr
  • ravensburger mitbringspiele18K/yr
  • ravensburger spiele ab 521K/yr
  • mitbringspiel ab 5 jahre15K/yr
  • max mümmelmann spiel10K/yr
  • ravensburger spiele ab 617K/yr

Reviews and returns

What reviews say buyers love and hate about Biber

We read the reviews and the return reasons for every product selling here.

66%of positive reviews mention “Spaß/Unterhaltungserlebnis”
58%of negative reviews mention “Spaß/Unterhaltungserlebnis”
0.7%of orders come back
“Leider sehr langweilig”
A buyer, on “Spaß/Unterhaltungserlebnis”58% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Biber questions

Answered from the same tracked data.