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Beyblade

Beyblade shows low returns (1.0%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 13% of 2,084 Spielzeug niches · +11 vs the category median of 43

Market size 72Growth 18Conversion 14Competition 87Returns 95Price range 80Avg price 83Brand share 4Review moat 54Quality gap 52
This niche Category average · 2,084 niches

Is Beyblade profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Beyblade is a €791K/yr Amazon Germany market (3.8M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.

Beyblade: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -13.8% over the last 90 days and 1.1% of searches end in a purchase.

€791K

revenue / yr

Units sold / yr80K
Search volume / yr-13.8%3.8M
Conversion rate1.1%
Avg price€18.21

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers8 · 216
Top-5 product click share28%
Open market2%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 55 products

Sponsored placement42%
New entrants (1y)25· 22 succeeded
Avg rating4.4★
Avg reviews1,329

Top Beyblade products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

€0€24K€47K€71K€95K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

216

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

28%

Top 20: 69%

Open market

1%

  • Beyblade53%
  • Hasbro32%
  • BGOVTAPO8%
  • AIBREAY3%
  • DEZAWRTY3%
  • CRAZE Magic Slime1%
  • Open — no brand owns it (2 brands, 1%)

Beyblade demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume3.8MCVR1.1%Products55Brands8Top 5 Brands98%OOS Rate6.4%Rating4.4★Reviews1,329Avg BSR#25
150K100KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Top Beyblade search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • beyblade x1.8M/yr
  • beyblade918K/yr
  • bayblade x388K/yr
  • bayblade237K/yr
  • beyblade x hasbro68K/yr
  • beyblade x starter71K/yr
  • beyblades65K/yr
  • beyblade x cx40K/yr
  • beyblade x shark scale23K/yr
  • bayblade x kreisel15K/yr

What reviews say buyers love and hate about Beyblade

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Spaß/Unterhaltungserlebnis27%

Super Spiel

Qualität insgesamt14%

Super Qualität

Geschenk Zweck12%

Geschenkidee, super

beworben Vs Tatsächliches Produkt8%

Produkt wie beschrieben

Preis-Leistungs-Verhältnis7%

Bei diesem etwas günstigeren Produkt klappt das deutlich besser

What buyers complain about

80% of reviews
Haltbarkeit26%

Fallen alle auseinander

Qualität insgesamt14%

Qualität unzureichend

Preis-Leistungs-Verhältnis12%

35.99€ ist nicht wert

beworben Vs Tatsächliches Produkt10%

Irreführend

Materialqualität5%

total schlechte Verarbeitung schlechtes Material.

Beyblade return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defekt Material/Teile
25%
2Haltbarkeit
15%
3Qualität insgesamt
11%
4Funktionalität insgesamt
9%
5Gesamtgröße
6%

Common Beyblade questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Beyblade 54/100 on Amazon Germany — Worth a look. The niche generates €791K/yr across 55 tracked products. 22 of 25 products launched in the last 360 days are still selling. Search demand moved -13.8% over the last 90 days.
Search demand for Beyblade on Amazon Germany peaks in Nov–Dec, where the busiest month runs 2.2× the quietest.