beyblade
Worth a lookShows low returns (1.0%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Avg price
Great€18.21avg listing price — sweet spot $15–$100
Price range
Great€7.72–€45.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€791K€791K/yr · 3.8M searches
Review moat
Good1,329.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, beyblade is a €791K/yr Amazon Germany market (3.8M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
beyblade market data
- Units sold / yr
- 60K–80K
- avg 750–1,000/product
- Revenue / yr
- €1.1M–€1.5M
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #25
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 42%
- Out of stock
- 6.4%
- Avg brand age
- 35 months
- Avg seller age
- 185 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
8 falling
Sellers
216
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
28%
Top 20: 69%
Open market
1%
- Beyblade53%
- Hasbro32%
- BGOVTAPO8%
- AIBREAY3%
- DEZAWRTY3%
- CRAZE Magic Slime1%
- Open — no brand owns it (2 brands, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Top beyblade search terms
- beyblade x1.8M/yr
- beyblade918K/yr
- bayblade x388K/yr
- bayblade237K/yr
- beyblade x hasbro68K/yr
- beyblade x starter71K/yr
- beyblades65K/yr
- beyblade x cx40K/yr
- beyblade x shark scale23K/yr
- bayblade x kreisel15K/yr
Top beyblade products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hasbro Beyblade X Buster Dran 1-60A UX Starter Pack Kreisel und Starter
Beyblade€13.464.7★4,508 rev
Beyblade X Claw Leon 5-60P Starter Pack Kreisel und Starter mit X-Celerator-System mit 2 Klicks zusammenbauen und in der Arena kämpfen
Beyblade€10.334.7★4,508 rev
Beyblade X Drop Attack Battle Set
Beyblade€30.814.6★1,326 rev
Beyblade X Cobalt Dragoon 2-60C Deluxe linksdrehdes Schnur-Starter Set
Beyblade€20.384.6★2,608 rev
Hasbro Beyblade X Rock Golem 1-60UN UX Starter Pack Kreisel und Starter
Beyblade€11.154.7★4,940 rev
Newest
by launch date
Beyblade X Clip & Rip Starter mit rechtsdrehendem Takara Tomy Angriffs-Typ Kreisel Battle-Kreisel Spielzeug ab 8 Jahren
Hasbro€25.278 rev
Hasbro Beyblade X Flame Cerberus W 5-80WB CX Starter Pack Set Takara Tomy Kreisel (Ausdauer-Typ) und Starter Kampfkreisel Spiel Spielzeug ab 8 Jahren
Hasbro€11.51103 rev
Hasbro Beyblade X Reaper Rhino C 4-55D CX Starter Pack Set Takara Tomy Kreisel (Abwehr-Typ) und Starter Kampfkreisel Spiel Spielzeug ab 8 Jahren
Hasbro€10.9966 rev
Hasbro Beyblade X Rudder Phoenix 4-70LF UX Starter Pack Set mit Takara Tomy Kreisel (Angriffs-Typ) und Starter Kampfkreisel Spiel Spielzeug ab 8 Jahren
Hasbro€11.3496 rev
Hasbro Beyblade X Stun Medusa 9-60GB UX Starter Pack Set mit Takara Tomy Kreisel (Ausdauer-Typ) und Starter Kampfkreisel Spiel Spielzeug ab 8 Jahren
Hasbro€11.44124 rev
Trending
90-day click momentum
BGOVTAPO X Battle-Kreisel Set 12 Spinning-Top-Spielzeuge mit 3 Launchern 1 Griff & tragbarer Aufbewahrungstasche | Spielzeuggeschenk für Jungen & Mädchen ab 6 Jahren
BGOVTAPO€35.993.2★
Beyblade X Transformers Collab Optimus Prime 4-60P vs. Megatron 4-80B Multipack mit X-Celerator und in 2 Klicks zusammengebaut
Beyblade€15.494.7★
BGOVTAPO X-Arena Starter-Set 6 Battle-Tops mit 2 Startern Beschleunigungsbahn & Schutzdach Geschenk für Jungen & Mädchen ab 6 J
BGOVTAPO€33.214.0★
BGOVTAPO X-Arena Starter-Set mit 6 X-Tops 2 Startern & Arena Ultimatives Battle-Set für Kinder ab 6 J
BGOVTAPO€35.783.9★
Hasbro Beyblade X Wand Wizard 5-70DB UX Starter Pack Kreisel und Starter
Beyblade€13.674.7★
What buyers say about beyblade
What buyers praise and complain about, mined from review topics.What buyers love
“Super Spiel”
“Super Qualität”
“Geschenkidee, super”
“Produkt wie beschrieben”
“Bei diesem etwas günstigeren Produkt klappt das deutlich besser”
“für Sammler oder Fans der zugehörigen Charakter, für competitive oder Turniere nur bedingt geeignet.”
“ist solide”
“Ganz solide und hat halt Hexa Bit”
“Coole Designs vorhanden”
“Hervorragende Angriffskraft: Obwohl er als Balance-Kreisel klassifiziert ist, verfügt die Klinge über eine bemerkenswerte Angriffskraft, die sich in den ersten Sekunden des Kampfes bemerkbar macht und es ermöglicht, Gegner hart zu treffen”
What buyers complain about
“Fallen alle auseinander”
“Qualität unzureichend”
“35.99€ ist nicht wert”
“Irreführend”
“total schlechte Verarbeitung schlechtes Material.”
“Ghost Cycle ist allerdings ultra leicht”
“Teil beschädigt”
“Nicht stabil”
“Ist größer als es wirkt”
“Kein neues Produkt”
Top return reasons
Common questions
- Is beyblade profitable to sell on Amazon Germany?
- The niche generates €791K/yr across 55 tracked products. 22 of 25 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Worth a look (54/100).
- How competitive is the beyblade niche?
- 8 brands and 216 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in beyblade?
- Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 1.0%.
- When does demand for beyblade peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the beyblade niche?
- Listings span €7.72–€45.83; the average listing price is €18.21 (sweet spot $15–$100). The average incumbent carries 1,329 reviews — the moat a new listing must climb.