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Barbie Uno

Fail

The top 5 brands take 100% of clicks, so Barbie Uno is a Fail.

Flapen Score
38
38 / 100
Ranks 1,462 of 2,084 Spielzeug niches · −5 vs the category median of 43
Market size
€24K/yr63K searches / yr
90-day growth
-3.8%search demand this quarter
Competition
42%top-5 click share · 5 brands · 225 sellers

Flapen Score

Barbie Uno against its category

The dotted line is the Spielzeug average. Past it, Barbie Uno is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Barbie Uno market on Amazon at a glance

Shoppers on Amazon Germany searched for Barbie Uno 63K times last year and spent an estimated €24K. All 5 brands take every click. Demand peaks in Aug. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €24K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-3.8%
Conversion, latest week
1.3%
Market size, estimated
€24Ka year
Peak month
August2.3× the quietest month
Top search term
barbie merch10K searches a year

02 · Price

A sale here is worth €29.01.

Listings sell for €29.01 on average, from €7.19 to €81.36. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €29.01 that is €0 to €3K a year per listing.

Average price
€29.01inside the $15 to $100 sweet spot
Price range
€7.19–€81.36
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
2.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

39% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #1,764 within Puppen & Zubehör. It carries 663 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
39%
Prime listings
86%
Out of stock, average day
0.8%
Average rank
#1,764in Puppen & Zubehör
Average rating
4.64 starsAmazon Germany average 4.37 stars
Average reviews
663per listing
Listings tracked
36

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Barbie Uno products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

225

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

42%

Top 20: 84%

Open market

0%

  • Brand 186%
  • Brand 29%
  • Brand 33%
  • Brand 41%
  • Brand 51%

Demand

Barbie Uno search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.3×

Search terms

Top Barbie Uno search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • barbie merch10K/yr
  • barbie the movie12K/yr
  • barbie the movie puppe6K/yr
  • barbie movie7K/yr
  • barbie der film4K/yr
  • barbie movie puppe4K/yr
  • barbie merchandise3K/yr
  • barbie margot robbie2K/yr
  • barbie movie doll2K/yr
  • barbie film puppe2K/yr

Reviews and returns

What reviews say buyers love and hate about Barbie Uno

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Geschenk Zweck”
25%of negative reviews mention “Produktzustand”
2.4%of orders come back
“Der Strohhalm wirkt benutzt”
A buyer, on “Produktzustand”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Barbie Uno questions

Answered from the same tracked data.