Skip to content

Barbie Kleiderschrank

Fail

Demand is soft, at -24.5% this quarter, so Barbie Kleiderschrank is a Fail.

Flapen Score
41
41 / 100
Ranks 1,212 of 2,084 Spielzeug niches · −2 vs the category median of 43
Market size
€84K/yr144K searches / yr
90-day growth
-24.5%search demand this quarter
Competition
67%top-5 click share · 10 brands · 125 sellers

Flapen Score

Barbie Kleiderschrank against its category

The dotted line is the Spielzeug average. Past it, Barbie Kleiderschrank is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Barbie Kleiderschrank market on Amazon at a glance

Shoppers on Amazon Germany searched for Barbie Kleiderschrank 144K times last year and spent an estimated €84K. The top 5 brands take 88% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €84K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
-24.5%
Conversion, latest week
2.1%
Market size, estimated
€84Ka year
Peak month
December5.1× the quietest month
Top search term
barbie kleiderschrank94K searches a year

02 · Price

A sale here is worth €27.29.

Listings sell for €27.29 on average, from €14.84 to €64.89. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €27.29 that is €3K to €7K a year per listing.

Average price
€27.29inside the $15 to $100 sweet spot
Price range
€14.84–€64.89
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
€3K–€7K
Returns
1.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #163 within Puppen & Zubehör. It carries 4,199 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
95%
Out of stock, average day
1.4%
Average rank
#163in Puppen & Zubehör
Average rating
4.38 starsAmazon Germany average 4.37 stars
Average reviews
4,199per listing
Listings tracked
19

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Barbie Kleiderschrank products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 flat

Sellers

125

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

8%

  • Brand 156%
  • Brand 213%
  • Brand 310%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (4 brands, 8%)

Demand

Barbie Kleiderschrank search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.1×

Search terms

Top Barbie Kleiderschrank search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • barbie kleiderschrank94K/yr
  • barbie schrank19K/yr
  • kleiderschrank barbie9K/yr
  • barbie schrank kleiderschrank9K/yr
  • barbie kleiderschrank mit kleidung8K/yr
  • barbie traumkleiderschrank5K/yr

Reviews and returns

What reviews say buyers love and hate about Barbie Kleiderschrank

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Geschenk Zweck”
27%of negative reviews mention “Qualität insgesamt”
1.4%of orders come back
“Sehr schlechte Qualität”
A buyer, on “Qualität insgesamt”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Barbie Kleiderschrank questions

Answered from the same tracked data.