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Badewannenstifte

Fail

Demand is soft, at -51.7% this quarter, so Badewannenstifte is a Fail.

Flapen Score
38
38 / 100
Ranks 1,462 of 2,084 Spielzeug niches · −5 vs the category median of 43
Market size
€29K/yr65K searches / yr
90-day growth
-51.7%search demand this quarter
Competition
69%top-5 click share · 11 brands · 96 sellers

Flapen Score

Badewannenstifte against its category

The dotted line is the Spielzeug average. Past it, Badewannenstifte is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Badewannenstifte market on Amazon at a glance

Shoppers on Amazon Germany searched for Badewannenstifte 65K times last year and spent an estimated €29K. The top 5 brands take 79% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -51.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €29K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-51.7%
Conversion, latest week
5.3%
Market size, estimated
€29Ka year
Peak month
November5.4× the quietest month
Top search term
badewannenstifte21K searches a year

02 · Price

A sale here is worth €8.42.

Listings sell for €8.42 on average, from €3.41 to €16.81. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €8.42 that is €842 to €2K a year per listing.

Average price
€8.42under the $15 to $100 sweet spot
Price range
€3.41–€16.81
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€842–€2K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #270 within Baby- & Kleinkindspielzeug. It carries 2,633 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
88%
Out of stock, average day
8.9%
Average rank
#270in Baby- & Kleinkindspielzeug
Average rating
4.14 starsAmazon Germany average 4.37 stars
Average reviews
2,633per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Badewannenstifte products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

96

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

17%

  • Brand 139%
  • Brand 221%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (5 brands, 17%)

Demand

Badewannenstifte search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.4×

Search terms

Top Badewannenstifte search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • badewannenstifte21K/yr
  • badewannen stifte11K/yr
  • badestifte für kinder badewanne9K/yr
  • badestifte8K/yr
  • malseife5K/yr
  • badewannenstifte abwaschbar6K/yr
  • stifte badewanne kinder4K/yr
  • badewannenstifte für kinder2K/yr

Reviews and returns

What reviews say buyers love and hate about Badewannenstifte

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Spaß/Unterhaltungserlebnis”
27%of negative reviews mention “Farbe”
0.4%of orders come back
“Wenig Farbintensiv”
A buyer, on “Farbe”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Badewannenstifte questions

Answered from the same tracked data.