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Baby Born Schminkkopf

Fail

The top 5 brands take 100% of clicks, so Baby Born Schminkkopf is a Fail.

Flapen Score
36
36 / 100
Ranks 1,583 of 2,084 Spielzeug niches · −7 vs the category median of 43
Market size
€45K/yr36K searches / yr
90-day growth
-39.5%search demand this quarter
Competition
93%top-5 click share · 4 brands · 103 sellers

Flapen Score

Baby Born Schminkkopf against its category

The dotted line is the Spielzeug average. Past it, Baby Born Schminkkopf is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Born Schminkkopf market on Amazon at a glance

Shoppers on Amazon Germany searched for Baby Born Schminkkopf 36K times last year and spent an estimated €45K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -39.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €45K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
-39.5%
Conversion, latest week
5.1%
Market size, estimated
€45Ka year
Peak month
December9.7× the quietest month
Top search term
baby born frisierkopf14K searches a year

02 · Price

A sale here is worth €24.57.

Listings sell for €24.57 on average, from €16.47 to €31.32. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €24.57 that is €0 to €2K a year per listing.

Average price
€24.57inside the $15 to $100 sweet spot
Price range
€16.47–€31.32
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,433 within Puppen & Zubehör. It carries 1,259 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#1,433in Puppen & Zubehör
Average rating
4.40 starsAmazon Germany average 4.37 stars
Average reviews
1,259per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Baby Born Schminkkopf products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

103

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 28%
  • Brand 34%
  • Brand 44%

Demand

Baby Born Schminkkopf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.7×

Search terms

Top Baby Born Schminkkopf search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby born frisierkopf14K/yr
  • baby born schminkkopf12K/yr
  • schminkkopf baby born8K/yr
  • baby born sister styling head2K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Born Schminkkopf

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Geschenk Zweck”
27%of negative reviews mention “Qualität insgesamt”
1.4%of orders come back
“schlechte Qualität”
A buyer, on “Qualität insgesamt”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Baby Born Schminkkopf questions

Answered from the same tracked data.