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Avatar Figur

Fail

Demand is soft, at -64.9% this quarter, so Avatar Figur is a Fail.

Flapen Score
37
37 / 100
Ranks 1,531 of 2,084 Spielzeug niches · −6 vs the category median of 43
Market size
€43K/yr232K searches / yr
90-day growth
-64.9%search demand this quarter
Competition
37%top-5 click share · 5 brands · 280 sellers

Flapen Score

Avatar Figur against its category

The dotted line is the Spielzeug average. Past it, Avatar Figur is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Avatar Figur market on Amazon at a glance

Shoppers on Amazon Germany searched for Avatar Figur 232K times last year and spent an estimated €43K. All 5 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -64.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €43K a year.

Searches, last 12 months
232K
Growth, 90 days vs prior 90
-64.9%
Conversion, latest week
0.4%
Market size, estimated
€43Ka year
Peak month
January6.4× the quietest month
Top search term
lego avatar80K searches a year

02 · Price

A sale here is worth €43.66.

Listings sell for €43.66 on average, from €7.05 to €187.28. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €43.66 that is €0 to €4K a year per listing.

Average price
€43.66inside the $15 to $100 sweet spot
Price range
€7.05–€187.28
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #2,191 within Bau- & Konstruktionsspielzeug. It carries 494 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
65%
Out of stock, average day
8.5%
Average rank
#2,191in Bau- & Konstruktionsspielzeug
Average rating
4.60 starsAmazon Germany average 4.37 stars
Average reviews
494per listing
Listings tracked
37

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Avatar Figur products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

5 falling

Sellers

280

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

37%

Top 20: 84%

Open market

0%

  • Brand 157%
  • Brand 236%
  • Brand 34%
  • Brand 42%
  • Brand 51%
  • Open — no brand owns it (0%)

Demand

Avatar Figur search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 6.4×

Search terms

Top Avatar Figur search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego avatar80K/yr
  • avatar figuren52K/yr
  • avatar lego45K/yr
  • avatar figur14K/yr
  • avatar spielzeug9K/yr
  • mcfarlane avatar10K/yr
  • avatar mcfarlane6K/yr
  • avatar puppe4K/yr
  • lego avatar sets6K/yr
  • avatar lego sets4K/yr

Reviews and returns

What reviews say buyers love and hate about Avatar Figur

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Gesamtgröße”
43%of negative reviews mention “Gesamtgröße”
0.8%of orders come back
“Passt aber nicht in normale Vitrinen”
A buyer, on “Gesamtgröße”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Avatar Figur questions

Answered from the same tracked data.