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Avatar Figur

soft demand (-64.9% this quarter) — Avatar Figur doesn't clear our bar today.

Flapen Score

37
Skip it

Ranks 1,531 of 2,084 Spielzeug niches · −6 vs the category median of 43

Market size 11Growth 0Conversion 5Competition 78Returns 96Price range 47Avg price 95Brand share 0Review moat 75Quality gap 25
This niche Category average · 2,084 niches

Is Avatar Figur profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Avatar Figur is a €43K/yr Amazon Germany market (232K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 37/100.

Avatar Figur: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -64.9% over the last 90 days and 0.4% of searches end in a purchase.

€43K

revenue / yr

Units sold / yr2K
Search volume / yr-64.9%232K
Conversion rate0.4%
Avg price€43.66

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 280
Top-5 product click share37%
Open market0%
Avg brand age26 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 37 products

Sponsored placement14%
New entrants (1y)3· 0 succeeded
Avg rating4.6★
Avg reviews494

Top Avatar Figur products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

€0€1K€3K€4K€5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

280

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

37%

Top 20: 84%

Open market

0%

  • LEGO57%
  • McFarlane36%
  • BrickBling4%
  • BANDAI2%
  • Funko1%
  • Open — no brand owns it (0%)

Avatar Figur demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume232KCVR0.4%Products37Brands5Top 5 Brands100%OOS Rate8.5%Rating4.6★Reviews494Avg BSR#2,191
20K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 6.4×

Top Avatar Figur search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lego avatar80K/yr
  • avatar figuren52K/yr
  • avatar lego45K/yr
  • avatar figur14K/yr
  • avatar spielzeug9K/yr
  • mcfarlane avatar10K/yr
  • avatar mcfarlane6K/yr
  • avatar puppe4K/yr
  • lego avatar sets6K/yr
  • avatar lego sets4K/yr

What reviews say buyers love and hate about Avatar Figur

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Gesamtgröße20%

Alles passt

Preis-Leistungs-Verhältnis16%

Preis /Leistung super

Geschenk Zweck12%

Für Avatar liebhaber gutes geschenk

Qualität insgesamt9%

Gewohnte Lego Qualität mit super Details

beworben Vs Tatsächliches Produkt9%

Das Produkt entspricht genau der Beschreibung

What buyers complain about

93% of reviews
Gesamtgröße43%

Passt aber nicht in normale Vitrinen

Geruch14%

hat stark nach zigaretten gerochen

Spaß/Unterhaltungserlebnis14%

Nicht für spielen empfohlen

Preis-Leistungs-Verhältnis14%

Teurer Staubfänger

Montage/Installation7%

Sehr sehr mühsam zu installieren

Avatar Figur return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
48%
2Geschenk Zweck
17%
3Defekt Material/Teile
7%
4Qualität insgesamt
7%
5Gleichgewicht/Stabilität
5%

Common Avatar Figur questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Avatar Figur 37/100 on Amazon Germany — Skip it. The niche generates €43K/yr across 37 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -64.9% over the last 90 days.
Search demand for Avatar Figur on Amazon Germany peaks in Jan–Feb–Dec, where the busiest month runs 6.4× the quietest.