avatar figur
Skip itSoft demand (-64.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible€43.66avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Review moat
Great494.38avg incumbent reviews — the moat a new listing must climb
Price range
Okay€7.05–€187.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad€43K€43K/yr · 232K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-64.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, avatar figur is a €43K/yr Amazon Germany market (232K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 37/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
avatar figur market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- €55K–€65K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #2,191
- Page quality
- 0%
- Prime
- 65%
- Sponsored
- 14%
- Out of stock
- 8.5%
- Avg brand age
- 26 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
5 falling
Sellers
280
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
37%
Top 20: 84%
Open market
0%
- LEGO57%
- McFarlane36%
- BrickBling4%
- BANDAI2%
- Funko1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -64.9% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 6.4×
Top avatar figur search terms
- lego avatar80K/yr
- avatar figuren52K/yr
- avatar lego45K/yr
- avatar figur14K/yr
- avatar spielzeug9K/yr
- mcfarlane avatar10K/yr
- avatar mcfarlane6K/yr
- avatar puppe4K/yr
- lego avatar sets6K/yr
- avatar lego sets4K/yr
Top avatar figur products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LEGO Avatar Toruk Makto und der Baum der Seelen baubares Spielzeug mit 4 Minifiguren und fantastischen Tierfiguren eine im Dunkeln leuchtende Pandora-Szene 2022 Film-Set 75574
LEGO€120.684.7★863 rev
LEGO Avatar Das Riff der Metkayina The Way of Water Pandora Set mit 4 Minifiguren Sammlerstück für Kinder und Filmfans ab 9 Jahren 75578
LEGO€74.264.8★496 rev
LEGO 75571 Avatar Neytiri und Thanator vs. Quaritch im MPA baubares Action-Spielzeug mit Tierfigur und Pandora-Filmszene 2022 Geschenk für Kinder
LEGO€60.234.7★1,072 rev
LEGO Avatar: The Way of Water Mako U-Boot 75577 Bauspielzeug mit außerirdischen Fischen und Rochenfiguren Filmgeschenk für Kinder und Kinofans
LEGO€74.014.8★337 rev
BANDAI Avatar Figuren McFarlane große Deluxe-Box Jake Sully & Banshee TM16396
McFarlane€13.614.5★396 rev
Newest
by launch date
Avatar: Fire and Ash Action Figure Quaritch (Ash Recom) (Gold Label) 18 cm
McFarlane€40.9826 rev
Avatar: Fire and Ash Action Figure Quaritchs new Banshee
McFarlane€66.5673 rev
LEGO Avatar: The Way of Water Mako U-Boot 75577 Bauspielzeug mit außerirdischen Fischen und Rochenfiguren Filmgeschenk für Kinder und Kinofans
LEGO€74.01337 rev
LEGO Avatar Entdeckung des Ilu The Way of Water baubares Spielzeug mit Unterwasser-Figur Pandora Sammelset für Kinder und Filmfans ab 8 Jahren 75575
LEGO€25.64835 rev
LEGO Avatar Payakan der Tulkun und Krabbenanzug The Way of Water Ozean Spielzeug zum Bauen mit Meerestier-Figur für Kinder und Filmfans 75579
LEGO€81.84405 rev
Trending
90-day click momentum
McFarlane Avatar - Aufbruch nach Pandora Deluxe Medium Actionfiguren Tsutey & Direhorse
McFarlane€23.404.4★
Avatar: The Way of Water Actionfigur Jake Sully (Reef Battle) 18 cm
McFarlane€35.114.8★
McFarlane Avatar - Aufbruch nach Pandora Actionfigur Jake Sully 18 cm
McFarlane€35.594.7★
Avatar: Fire and Ash Action Figure Quaritchs new Banshee
McFarlane€66.564.6★
Figur Disney Avatar Blind Box
McFarlane€7.054.2★
What buyers say about avatar figur
What buyers praise and complain about, mined from review topics.What buyers love
“Alles passt”
“Preis /Leistung super”
“Für Avatar liebhaber gutes geschenk”
“Gewohnte Lego Qualität mit super Details”
“Das Produkt entspricht genau der Beschreibung”
“Ganz tolles Lego- Set”
“Detail treu”
“Kind hat spaß”
“Schöner farben”
“Einwandfrei”
What buyers complain about
“Passt aber nicht in normale Vitrinen”
“hat stark nach zigaretten gerochen”
“Nicht für spielen empfohlen”
“Teurer Staubfänger”
“Sehr sehr mühsam zu installieren”
Top return reasons
Common questions
- Is avatar figur profitable to sell on Amazon Germany?
- The niche generates €43K/yr across 37 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -64.9%. Flapen's verdict: Skip it (37/100).
- How competitive is the avatar figur niche?
- 5 brands and 280 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in avatar figur?
- Top complaints mined from reviews: Gesamtgröße, Geruch, Spaß/Unterhaltungserlebnis. The return rate is 0.8%.
- When does demand for avatar figur peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 6.4× the quietest.
- What does it cost to enter the avatar figur niche?
- Listings span €7.05–€187.28; the average listing price is €43.66 (sweet spot $15–$100). The average incumbent carries 494 reviews — the moat a new listing must climb.