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Avatar 2

Fail

Demand is soft, at -88.4% this quarter, so Avatar 2 is a Fail.

Flapen Score
26
26 / 100
Ranks 2,021 of 2,084 Spielzeug niches · −17 vs the category median of 43
Market size
€4.6M/yr533K searches / yr
90-day growth
-88.4%search demand this quarter
Competition
96%top-5 click share · 2 brands · 79 sellers

Flapen Score

Avatar 2 against its category

The dotted line is the Spielzeug average. Past it, Avatar 2 is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Avatar 2 market on Amazon at a glance

Shoppers on Amazon Germany searched for Avatar 2 533K times last year and spent an estimated €4.6M. All 2 brands take every click. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 533K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -88.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €4.6M a year.

Searches, last 12 months
533K
Growth, 90 days vs prior 90
-88.4%
Conversion, latest week
1.8%
Market size, estimated
€4.6Ma year
Top search term
avatar 2460K searches a year

02 · Price

A sale here is worth €466.81.

Listings sell for €466.81 on average, from €24.49 to €732.58. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €466.81 that is €117K to €233K a year per listing.

Average price
€466.81above the $15 to $100 sweet spot
Price range
€24.49–€732.58
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€117K–€233K
Returns
6.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #44 within Ferngesteuerte Spielzeuge & Zubehör. It carries 510 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
11.8%
Average rank
#44in Ferngesteuerte Spielzeuge & Zubehör
Average rating
4.60 starsAmazon Germany average 4.37 stars
Average reviews
510per listing
Listings tracked
6

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
26 months

Products

Top Avatar 2 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

79

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 196%
  • Brand 24%

Demand

Avatar 2 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KHoliday '25DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 62.4× · 8 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Avatar 2

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Spaß/Unterhaltungserlebnis”
20%of negative reviews mention “Preis-Leistungs-Verhältnis”
6.6%of orders come back
“Allein das ist meiner Meinung nach unbezahlbar”
A buyer, on “Preis-Leistungs-Verhältnis”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Avatar 2 questions

Answered from the same tracked data.