Aufziehspielzeug
FailDemand is soft, at -46.6% this quarter, so Aufziehspielzeug is a Fail.
- Flapen Score
- 40 / 100Ranks 1,295 of 2,084 Spielzeug niches · −3 vs the category median of 4340
- Market size
- €11K/yr77K searches / yr
- 90-day growth
- -46.6%search demand this quarter
- Competition
- 56%top-5 click share · 17 brands · 54 sellers
Flapen Score
Aufziehspielzeug against its category
The dotted line is the Spielzeug average. Past it, Aufziehspielzeug is stronger. Inside it, weaker.
Market
The Aufziehspielzeug market on Amazon at a glance
Shoppers on Amazon Germany searched for Aufziehspielzeug 77K times last year and spent an estimated €11K. The top 5 brands take 58% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -46.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €11K a year.
- Searches, last 12 months
- 77K
- Growth, 90 days vs prior 90
- -46.6%
- Conversion, latest week
- 1.6%
- Market size, estimated
- €11Ka year
- Peak month
- November20.4× the quietest month
- Top search term
- aufziehspielzeug45K searches a year
02 · Price
A sale here is worth €9.32.
Listings sell for €9.32 on average, from €4.09 to €16.76. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €9.32 that is €0 to €932 a year per listing.
- Average price
- €9.32under the $15 to $100 sweet spot
- Price range
- €4.09–€16.76
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€932
- Returns
- 1.5%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.6% of listings are out of stock. The average listing ranks #54 within Fahrzeuge. It carries 631 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 21.6%
- Average rank
- #54in Fahrzeuge
- Average rating
- 4.18 starsAmazon Germany average 4.37 stars
- Average reviews
- 631per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Aufziehspielzeug products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
54
Top-5 brand share
58%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
36%
- Brand 115%
- Brand 213%
- Brand 313%
- Brand 49%
- Brand 58%
- Brand 66%
Demand
Aufziehspielzeug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 20.4×
Search terms
Top Aufziehspielzeug search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- aufziehspielzeug45K/yr
- aufziehtiere6K/yr
- aufziehfiguren weihnachten4K/yr
- aufziehspielzeug weihnachten18K/yr
- aufziehfigur weihnachten4K/yr
Reviews and returns
What reviews say buyers love and hate about Aufziehspielzeug
We read the reviews and the return reasons for every product selling here.
“Irreführende Produktbeschreibung”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Aufziehspielzeug questions
Answered from the same tracked data.