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Aufblasbares Kostüm Kinder

Fail

Demand is soft, at -94.7% this quarter, so Aufblasbares Kostüm Kinder is a Fail.

Flapen Score
45
45 / 100
Top 42% of 2,084 Spielzeug niches · +2 vs the category median of 43
Market size
€61K/yr269K searches / yr
90-day growth
-94.7%search demand this quarter
Competition
28%top-5 click share · 18 brands · 22 sellers

Flapen Score

Aufblasbares Kostüm Kinder against its category

The dotted line is the Spielzeug average. Past it, Aufblasbares Kostüm Kinder is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aufblasbares Kostüm Kinder market on Amazon at a glance

Shoppers on Amazon Germany searched for Aufblasbares Kostüm Kinder 269K times last year and spent an estimated €61K. The top 5 brands take 56% of clicks. Demand peaks in Jan–Feb–Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -94.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €61K a year.

Searches, last 12 months
269K
Growth, 90 days vs prior 90
-94.7%
Conversion, latest week
0.8%
Market size, estimated
€61Ka year
Peak month
February55.3× the quietest month
Top search term
aufblasbares kostüm kinder112K searches a year

02 · Price

A sale here is worth €27.56.

Listings sell for €27.56 on average, from €14.30 to €42.40. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €27.56 that is €0 to €3K a year per listing.

Average price
€27.56inside the $15 to $100 sweet spot
Price range
€14.30–€42.40
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
6.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #1,384 within Kostüme. It carries 566 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
15.8%
Average rank
#1,384in Kostüme
Average rating
4.38 starsAmazon Germany average 4.37 stars
Average reviews
566per listing
Listings tracked
38

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Aufblasbares Kostüm Kinder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

18 falling

Sellers

22

Top-5 brand share

56%

Top 20: 100%

Top-5 click share

28%

Top 20: 78%

Open market

37%

  • Brand 120%
  • Brand 211%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 67%

Demand

Aufblasbares Kostüm Kinder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct · busiest ÷ quietest = 55.3×

Search terms

Top Aufblasbares Kostüm Kinder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aufblasbares kostüm kinder112K/yr
  • aufblasbare kostüm9K/yr
  • kostüme aufblasbar10K/yr
  • aufblasen kostüm6K/yr
  • aufblasbare kostüme kinder14K/yr
  • kostüm aufblasbar kinder23K/yr
  • kostüm herren aufblasbar10K/yr
  • kostüm kinder aufblasbar15K/yr
  • aufblasbares halloween kostüm6K/yr
  • halloween kostüm aufblasbar27K/yr

Reviews and returns

What reviews say buyers love and hate about Aufblasbares Kostüm Kinder

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Spaß/Unterhaltungserlebnis”
23%of negative reviews mention “Gesamtgröße”
6.9%of orders come back
“Öffnung für den Kopf zu klein”
A buyer, on “Gesamtgröße”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Aufblasbares Kostüm Kinder questions

Answered from the same tracked data.