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Aristocats

Fail

Demand is soft, at -33.1% this quarter, so Aristocats is a Fail.

Flapen Score
49
49 / 100
Top 26% of 2,084 Spielzeug niches · +6 vs the category median of 43
Market size
€551K/yr1.0M searches / yr
90-day growth
-33.1%search demand this quarter
Competition
27%top-5 click share · 23 brands · 536 sellers

Flapen Score

Aristocats against its category

The dotted line is the Spielzeug average. Past it, Aristocats is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aristocats market on Amazon at a glance

Shoppers on Amazon Germany searched for Aristocats 1.0M times last year and spent an estimated €551K. The top 5 brands take 87% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €551K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-33.1%
Conversion, latest week
1.5%
Market size, estimated
€551Ka year
Top search term
lego katze204K searches a year

02 · Price

A sale here is worth €37.42.

Listings sell for €37.42 on average, from €2.48 to €527.13. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At €37.42 that is €4K to €9K a year per listing.

Average price
€37.42inside the $15 to $100 sweet spot
Price range
€2.48–€527.13
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
€4K–€9K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #1,353 within Bau- & Konstruktionsspielzeug. It carries 1,048 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
90%
Out of stock, average day
1.9%
Average rank
#1,353in Bau- & Konstruktionsspielzeug
Average rating
4.62 starsAmazon Germany average 4.37 stars
Average reviews
1,048per listing
Listings tracked
89

04 · Newcomers

19 of last year's 29 launches cleared the first-year sales bar.

29 products launched here in the last 12 months. 19 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
29
Successful launches
19Amazon's first-year sales bar
Average brand age
31 months

Products

Top Aristocats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

23 rising

Sellers

536

Top-5 brand share

87%

Top 20: 99%

Top-5 click share

27%

Top 20: 55%

Open market

12%

  • Brand 166%
  • Brand 211%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (17 brands, 12%)

Demand

Aristocats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '26DecJanFebMarAprMayJunJul

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.9× · 8 of 12 months tracked

Search terms

Top Aristocats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego katze204K/yr
  • disney lego113K/yr
  • aristocats69K/yr
  • princess54K/yr
  • disney princess49K/yr
  • lego disney princess63K/yr
  • lego disney schloss55K/yr
  • lego prinzessin42K/yr
  • disney+prinzessinnen50K/yr
  • lego cat24K/yr

Reviews and returns

What reviews say buyers love and hate about Aristocats

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Qualität insgesamt”
14%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.8%of orders come back
“halt lego ibd teuer”
A buyer, on “Preis-Leistungs-Verhältnis”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Aristocats questions

Answered from the same tracked data.