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Anna Puppe

Fail

The top 5 brands take 100% of clicks, so Anna Puppe is a Fail.

Flapen Score
33
33 / 100
Ranks 1,783 of 2,084 Spielzeug niches · −10 vs the category median of 43
Market size
€71K/yr73K searches / yr
90-day growth
-46.9%search demand this quarter
Competition
82%top-5 click share · 4 brands · 134 sellers

Flapen Score

Anna Puppe against its category

The dotted line is the Spielzeug average. Past it, Anna Puppe is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anna Puppe market on Amazon at a glance

Shoppers on Amazon Germany searched for Anna Puppe 73K times last year and spent an estimated €71K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -46.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €71K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-46.9%
Conversion, latest week
5.9%
Market size, estimated
€71Ka year
Peak month
December4.8× the quietest month
Top search term
anna puppe34K searches a year

02 · Price

A sale here is worth €16.30.

Listings sell for €16.30 on average, from €7.94 to €28.21. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At €16.30 that is €4K to €8K a year per listing.

Average price
€16.30inside the $15 to $100 sweet spot
Price range
€7.94–€28.21
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
€4K–€8K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #304 within Puppen & Zubehör. It carries 1,739 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
14.5%
Average rank
#304in Puppen & Zubehör
Average rating
4.66 starsAmazon Germany average 4.37 stars
Average reviews
1,739per listing
Listings tracked
10

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Anna Puppe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

134

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 180%
  • Brand 28%
  • Brand 37%
  • Brand 44%
  • Open — no brand owns it (0%)

Demand

Anna Puppe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Anna Puppe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anna puppe34K/yr
  • anna barbie17K/yr
  • anna puppe eiskönigin12K/yr
  • anna barbie eiskönigin6K/yr
  • barbie anna4K/yr

Reviews and returns

What reviews say buyers love and hate about Anna Puppe

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Geschenk Zweck”
36%of negative reviews mention “Qualität insgesamt”
0.8%of orders come back
“Leider sehr schlechte und kurzweilige Qualität”
A buyer, on “Qualität insgesamt”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Anna Puppe questions

Answered from the same tracked data.