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Anna Kostüm Mädchen

soft demand (-76.0% this quarter) — Anna Kostüm Mädchen doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 1,368 of 2,084 Spielzeug niches · −4 vs the category median of 43

Market size 3Growth 0Conversion 3Competition 79Returns 1Price range 75Avg price 87Brand share 59Review moat 77Quality gap 85
This niche Category average · 2,084 niches

Is Anna Kostüm Mädchen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Anna Kostüm Mädchen is a €10K/yr Amazon Germany market (201K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 39/100.

Anna Kostüm Mädchen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -76.0% over the last 90 days and 0.3% of searches end in a purchase.

€10K

revenue / yr

Units sold / yr3K
Search volume / yr-76.0%201K
Conversion rate0.3%
Avg price€19.75

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers16 · 43
Top-5 product click share36%
Open market30%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 43 products

Sponsored placement70%
New entrants (1y)5· 0 succeeded
Avg rating4.2★
Avg reviews465

Top Anna Kostüm Mädchen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

€0€310€619€929€1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

16 rising

Sellers

43

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

36%

Top 20: 77%

Open market

21%

  • discoball21%
  • Disney15%
  • Rubie's12%
  • TOLOYE11%
  • Disguise10%
  • YOSICIL9%

Anna Kostüm Mädchen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume201KCVR0.3%Products43Brands16Top 5 Brands70%OOS Rate25.9%Rating4.2★Reviews465Avg BSR#879
15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 9.3×

Top Anna Kostüm Mädchen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • anna kostüm mädchen111K/yr
  • anna kostüm27K/yr
  • anna kleid eiskönigin17K/yr
  • anna kleid17K/yr
  • anna kostüm kinder8K/yr
  • kostüm anna5K/yr
  • kostüm anna frozen kinder14K/yr

What reviews say buyers love and hate about Anna Kostüm Mädchen

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Qualität insgesamt25%

Super Qualität

Gesamtgröße24%

passt perfekt

Preis-Leistungs-Verhältnis21%

Für den Preis naja ok

Korrekt Inhalt4%

Das Set ist zu empfehlen da es viele Teile hat

Stärke4%

Gute stabile Passform

What buyers complain about

83% of reviews
Gesamtgröße30%

Fällt eher klein aus

Qualität insgesamt14%

Sehr schlechte Qualität

Haltbarkeit11%

Gehen eher schnell kaputt oder verloren

Nähen/Finish/Polieren6%

aber die Nähte an den Ärmeln sind nach 3 mal tragen gerissen

Preis-Leistungs-Verhältnis5%

Preis Leistung stimmt nicht

Anna Kostüm Mädchen return rate & reasons

Why buyers send it back, as a share of all return requests.

11.6%

Return rate

1%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
73%
2Qualität insgesamt
7%
3Materialqualität
4%
4Geruch
3%
5beworben Vs Tatsächliches Produkt
2%

Common Anna Kostüm Mädchen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Anna Kostüm Mädchen 39/100 on Amazon Germany — Skip it. The niche generates €10K/yr across 43 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -76.0% over the last 90 days.
Search demand for Anna Kostüm Mädchen on Amazon Germany peaks in Jan–Feb–Dec, where the busiest month runs 9.3× the quietest.