Animal Crossing
FailDemand is soft, at -52.4% this quarter, so Animal Crossing is a Fail.
- Flapen Score
- 44 / 100Top 46% of 2,084 Spielzeug niches · +1 vs the category median of 4344
- Market size
- €147K/yr564K searches / yr
- 90-day growth
- -52.4%search demand this quarter
- Competition
- 41%top-5 click share · 16 brands · 377 sellers
Flapen Score
Animal Crossing against its category
The dotted line is the Spielzeug average. Past it, Animal Crossing is stronger. Inside it, weaker.
Market
The Animal Crossing market on Amazon at a glance
Shoppers on Amazon Germany searched for Animal Crossing 564K times last year and spent an estimated €147K. The top 5 brands take 86% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 564K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -52.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €147K a year.
- Searches, last 12 months
- 564K
- Growth, 90 days vs prior 90
- -52.4%
- Conversion, latest week
- 1.4%
- Market size, estimated
- €147Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- animal crossing292K searches a year
02 · Price
A sale here is worth €19.22.
Listings sell for €19.22 on average, from €5.10 to €55.36. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €19.22 that is €5K to €10K a year per listing.
- Average price
- €19.22inside the $15 to $100 sweet spot
- Price range
- €5.10–€55.36
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €5K–€10K
- Returns
- 0.5%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
44% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #3,202 within Bau- & Konstruktionsspielzeug. It carries 1,074 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 81%
- Out of stock, average day
- 3.4%
- Average rank
- #3,202in Bau- & Konstruktionsspielzeug
- Average rating
- 4.70 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,074per listing
- Listings tracked
- 36
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Animal Crossing products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LEGO Animal Crossing Die Schneiderei der Schneiderschwestern Bauset für kreative Rollenspiele Geschenk für Mädchen Jungen und Fans des Videospiels ab 6 Jahren Abenteuer Spielset 77055
- Price
- €21.25
- Rating
- 4.8/5
- Reviews
- 339
- Age
- 1y ago

LEGO Animal Crossing - Eugens Museumssammlung - Interaktives Spielset mit Eugen & Liliane Minifiguren Dinosaurierfossilien & Zubehör - Gamer Geschenk für Mädchen & Jungen ab 7 Jahren - 77056
- Price
- €46.13
- Rating
- 4.7/5
- Reviews
- 212
- Age
- 11mo ago

LEGO Animal Crossing - Bienchens gemütliches Haus - Spielzeug mit Minifigur Klavier Picknicktisch & Lebensmittel Zubehör - Spielset Gamer Geschenk für Mädchen Jungen & Fans ab 6 Jahren - 77058
- Price
- €11.63
- Rating
- 4.8/5
- Reviews
- 239
- Age
- 11mo ago

LEGO Animal Crossing - Kreative Häuser: Jahreszeiten voller Spaß - 2-in-1-Spielset mit 2 Spielhäusern Minifiguren von Stitches Feline & Grimm - Gamer Geschenk für Mädchen Jungen ab 7 Jahren - 77057
- Price
- €55.36
- Rating
- 4.7/5
- Reviews
- 148
- Age
- 11mo ago

LEGO Animal Crossing Käptens Insel-Bootstour kreatives Spielzeug für Kinder mit 2 Minifiguren aus der Videospielreihe darunter Huschke Geschenk für Mädchen und Jungen ab 6 Jahren 77048
- Price
- €16.88
- Rating
- 4.8/5
- Reviews
- 782
- Age
- 2y ago
Trending
estimated 90-day click momentum
Ubaywey Animal Shirt Cosplay Kostüm Kurzarm Button Up Tops Halloween Karneval Cosplay Outfit Herren L
- Price
- €20.35
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Ubaywey Animal Shirt Cosplay Kostüm Kurzarm Button Up Tops Halloween Karneval Cosplay Outfit Herren XL
- Price
- €19.20
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Animal Cross Aufkleber 100 Stück für Laptop Stoßstange Wasserflaschen Computer Telefon Schutzhelm perfekt für Teenager Mädchen Jungen Erwachsene
- Price
- €6.81
- Rating
- 4.5/5
- Reviews
- 108
- Age
- 3y ago

Paladone Animal Crossing Logo Light mit zwei Lichtmodi offiziell lizenzierte Ware Kunststoff
- Price
- €15.73
- Rating
- 4.5/5
- Reviews
- 483
- Age
- 5y ago

ANIMAL CROSSING - Bowl - 600 ml - Characters - Cardboard box
- Price
- €13.32
- Rating
- 4.3/5
- Reviews
- 5
- Age
- 1y ago
Newest
by launch date
LEGO Animal Crossing - Eugens Museumssammlung - Interaktives Spielset mit Eugen & Liliane Minifiguren Dinosaurierfossilien & Zubehör - Gamer Geschenk für Mädchen & Jungen ab 7 Jahren - 77056
- Price
- €46.13
- Rating
- 4.7/5
- Reviews
- 212
- Age
- 11mo ago

LEGO Animal Crossing - Bienchens gemütliches Haus - Spielzeug mit Minifigur Klavier Picknicktisch & Lebensmittel Zubehör - Spielset Gamer Geschenk für Mädchen Jungen & Fans ab 6 Jahren - 77058
- Price
- €11.63
- Rating
- 4.8/5
- Reviews
- 239
- Age
- 11mo ago

LEGO Animal Crossing - Kreative Häuser: Jahreszeiten voller Spaß - 2-in-1-Spielset mit 2 Spielhäusern Minifiguren von Stitches Feline & Grimm - Gamer Geschenk für Mädchen Jungen ab 7 Jahren - 77057
- Price
- €55.36
- Rating
- 4.7/5
- Reviews
- 148
- Age
- 11mo ago

ANIMAL CROSSING - Bowl - 600 ml - Characters - Cardboard box
- Price
- €13.32
- Rating
- 4.3/5
- Reviews
- 5
- Age
- 1y ago

Ubaywey Animal Shirt Cosplay Kostüm Kurzarm Button Up Tops Halloween Karneval Cosplay Outfit Herren XL
- Price
- €19.20
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
377
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
41%
Top 20: 84%
Open market
10%
- LEGO66%
- Ubaywey7%
- Winning Moves5%
- Nintendo4%
- Hasbro4%
- Paladone3%
- Open — no brand owns it (10 brands, 10%)
Demand
Animal Crossing search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Animal Crossing search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- animal crossing292K/yr
- lego animal crossing129K/yr
- animal crossing lego76K/yr
- animal crossing merch55K/yr
- animal crossing figuren6K/yr
- animal crossing kuscheltier5K/yr
Reviews and returns
What reviews say buyers love and hate about Animal Crossing
We read the reviews and the return reasons for every product selling here.
“Könnten etwas grösser sein”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Animal Crossing questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








