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Among Us

Maybe

Search demand grew +86.4% this quarter. But shoppers spend an estimated $10K a year here, so Among Us is a Maybe.

Flapen Score
57
57 / 100
Top 9% of 2,084 Spielzeug niches · +14 vs the category median of 43
Market size
€10K/yr162K searches / yr
90-day growth
+86.4%search demand this quarter
Competition
31%top-5 click share · 18 brands · 56 sellers

Flapen Score

Among Us against its category

The dotted line is the Spielzeug average. Past it, Among Us is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Among Us market on Amazon at a glance

Shoppers on Amazon Germany searched for Among Us 162K times last year and spent an estimated €10K. The top 5 brands take 83% of clicks. Demand peaks in Jun–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +86.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €10K a year.

Searches, last 12 months
162K
Growth, 90 days vs prior 90
+86.4%
Conversion, latest week
0.4%
Market size, estimated
€10Ka year
Peak month
June2.8× the quietest month
Top search term
among us95K searches a year

02 · Price

A sale here is worth €17.60.

Listings sell for €17.60 on average, from €4.37 to €43.90. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €17.60 that is €0 to €2K a year per listing.

Average price
€17.60inside the $15 to $100 sweet spot
Price range
€4.37–€43.90
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 18.9% of listings are out of stock. The average listing ranks #2,387 within Plüsch-Spielzeug. It carries 412 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
73%
Out of stock, average day
18.9%
Average rank
#2,387in Plüsch-Spielzeug
Average rating
4.30 starsAmazon Germany average 4.37 stars
Average reviews
412per listing
Listings tracked
51

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Among Us products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

18 rising

Sellers

56

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

31%

Top 20: 72%

Open market

14%

  • Brand 144%
  • Brand 213%
  • Brand 39%
  • Brand 49%
  • Brand 59%
  • Brand 63%
  • Open — no brand owns it (12 brands, 14%)

Demand

Among Us search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Among Us search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • among us95K/yr
  • among17K/yr
  • among us plüschtier18K/yr
  • among us figuren18K/yr
  • amongus4K/yr
  • among us kuscheltier6K/yr
  • among us lego4K/yr

Reviews and returns

What reviews say buyers love and hate about Among Us

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Qualität insgesamt”
25%of negative reviews mention “Gesamtgröße”
1.7%of orders come back
“zu klein”
A buyer, on “Gesamtgröße”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Among Us questions

Answered from the same tracked data.