How competitive is the Among Us niche on Amazon Germany?

18 brands and 56 sellers compete in Among Us on Amazon Germany. The top 5 Among Us products take 31% of clicks and its top 5 brands hold 83% of demand.

What do buyers complain about in Among Us?

Among Us buyers on Amazon Germany complain most about Gesamtgröße, Qualität insgesamt, Materialqualität, the themes mined from the niche's reviews. Its return rate is 1.7%.

What does it cost to enter the Among Us niche?

Among Us sells for €17.60 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €4.37–€43.90. The average incumbent carries 412 reviews — the moat a new listing must climb.

Among Us

Among Us shows demand growing +86.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

Top 9% of 2,084 Spielzeug niches · +14 vs the category median of 43

This niche Category average · 2,084 niches

Is Among Us profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Among Us is a €10K/yr Amazon Germany market (162K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jun–Dec. Verdict: Worth a look — 57/100.

Among Us: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +86.4% over the last 90 days and 0.4% of searches end in a purchase.

€10K

revenue / yr

Units sold / yr2K

Search volume / yr+86.4%162K

Conversion rate0.4%

Avg price€17.60

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers18 · 56

Top-5 product click share31%

Open market17%

Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 51 products

Top Among Us products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Toikido Actionsfiguren Among us Kompatibel Fantastische Kreaturen 5cm 18 stück !

Price: €28.82
Rating: 4.6/5
Reviews: 39
Age: 11mo ago

FINN Shapewear Herren Kompressionsshirt und Bauch-Weg Unterhemd

Price: €30.71
Rating: 3.8/5
Reviews: 671
Age: 10mo ago

Among Us Micro Figures Blind Bag - 4 Pack 8 Figuren insgesamt

Price: €12.32
Rating: 3.6/5
Reviews: 24
Age: 2y ago

P.M.I. Among Us Crewmate Figure - 1 Pack (S1) (Random) (AU2005)

Price: €4.63
Rating: 4.1/5
Reviews: 32
Age: 4y ago

Offiziell lizenzierter Crewmate Among Us Serie 2 Schlüsselanhänger in Überraschungstüte

Price: €4.75
Rating: 3.9/5
Reviews: 16
Age: 4y ago

Newest

by launch date

FINN Shapewear Herren Kompressionsshirt und Bauch-Weg Unterhemd

Price: €30.71
Rating: 3.8/5
Reviews: 671
Age: 10mo ago

FINN Shapewear Herren Kompressionsshirt und Bauch-Weg Unterhemd

Price: €32.70
Rating: 3.8/5
Reviews: 671
Age: 10mo ago

Toikido Actionsfiguren Among us Kompatibel Fantastische Kreaturen 5cm 18 stück !

Price: €28.82
Rating: 4.6/5
Reviews: 39
Age: 11mo ago

Toikido Actionsfiguren Among us Kompatibel Fantastische Kreaturen 5cm 1 stück zufällig (1 Stück Zufällig Model)

Price: €5.28
Rating: 4.6/5
Reviews: 39
Age: 11mo ago

NAME IT Boy T-Shirt Among Us

Price: €17.58
Rating: 5.0/5
Reviews: 1
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

31%

Top 20: 72%

Open market

14%

Among Us44%
Toikido13%
FINN9%
P.M.I.9%
Just Toys LLC9%
NAME IT3%
Open — no brand owns it (12 brands, 14%)

Among Us demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume162KCVR0.4%Products51Brands18Top 5 Brands83%OOS Rate18.9%Rating4.3★Reviews412Avg BSR#2,387

Peak months: Jun, Dec · busiest ÷ quietest = 2.8×

Top Among Us search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

among us95K/yr +92.0%0.3% conv.
among17K/yr >1,000%0.0% conv.
among us plüschtier18K/yr -13.6%0.7% conv.
among us figuren18K/yr -26.8%1.7% conv.
amongus4K/yr +28.2%0.5% conv.
among us kuscheltier6K/yr -48.4%0.3% conv.
among us lego4K/yr +17.6%0.2% conv.

What reviews say buyers love and hate about Among Us

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Qualität insgesamt28%

“Super Qualität zum kleinen Preis”

beworben Vs Tatsächliches Produkt19%

“So wie erwartet”

Gesamtgröße17%

“Super Passform,”

Farbe8%

“Schöne Farben”

Komfort insgesamt6%

“Guter Sitz”

What buyers complain about

88% of reviews

Gesamtgröße25%

“zu klein”

Qualität insgesamt19%

“schlecht verarbeitet”

Materialqualität13%

“Hartplastik viel zu teuer”

Haltbarkeit13%

“Leider sind sie doch recht schnell durchgelaufen”

Preis-Leistungs-Verhältnis13%

“eindeutig den Preis nicht wert”

Among Us return rate & reasons

Why buyers send it back, as a share of all return requests.

1.7%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

41%

2beworben Vs Tatsächliches Produkt

15%

3Breite

12%

4Qualität insgesamt

5Taschen/Abteilungen

Common Among Us questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Among Us 57/100 on Amazon Germany — Worth a look. The niche generates €10K/yr across 51 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved +86.4% over the last 90 days.