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57

among us

Worth a look

Shows demand growing +86.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 3Growth 86Conversion 5Competition 84Returns 81Price range 73Avg price 82Brand share 36Review moat 79Quality gap 75

Growth

Great+86.4%

90-day search growth — must beat 0% to launch

Competition

Great31%

top-5 click share — an open shelf

Avg price

Great€17.60

avg listing price — sweet spot $15–$100

Returns

Great1.7%

return rate — above 5% kills the launch gate

Review moat

Great412.33

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good€4.37–€43.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad€10K

€10K/yr · 162K searches

According to Flapen's Amazon Germany niche tracking, among us is a €10K/yr Amazon Germany market (162K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jun–Dec. Verdict: Worth a look — 57/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

among us market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
€26K–€35K
units × avg price
Conversion rate
0.4%
Avg BSR
#2,387
Page quality
0%
Prime
73%
Sponsored
31%
Out of stock
18.9%
Avg brand age
30 months
Avg seller age
182 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

18 rising

Sellers

56

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

31%

Top 20: 72%

Open market

14%

  • Among Us44%
  • Toikido13%
  • FINN9%
  • P.M.I.9%
  • Just Toys LLC9%
  • NAME IT3%
  • Open — no brand owns it (12 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +86.4% search growth over the last 90 days.
15K10KHoliday '24Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Dec · busiest ÷ quietest = 2.8×

Top among us search terms

  • among us95K/yr
  • among17K/yr
  • among us plüschtier18K/yr
  • among us figuren18K/yr
  • amongus4K/yr
  • among us kuscheltier6K/yr
  • among us lego4K/yr
All search terms

Top among us products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€3086%€6169%€92412%€1K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about among us

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt28%

“Super Qualität zum kleinen Preis”

beworben Vs Tatsächliches Produkt19%

“So wie erwartet”

Gesamtgröße17%

“Super Passform,”

Farbe8%

“Schöne Farben”

Komfort insgesamt6%

“Guter Sitz”

Spaß/Unterhaltungserlebnis6%

“Kids waren begeistert”

Preis-Leistungs-Verhältnis6%

“Greift sich gut an für den Preis”

Design insgesamt3%

“Cooles Design”

Form/Stil3%

“Glattere Silhouette unterm Hemd”

What buyers complain about

Gesamtgröße25%

“zu klein”

Qualität insgesamt19%

“schlecht verarbeitet”

Materialqualität13%

“Hartplastik viel zu teuer”

Haltbarkeit13%

“Leider sind sie doch recht schnell durchgelaufen”

Preis-Leistungs-Verhältnis13%

“eindeutig den Preis nicht wert”

Hartes Gefühl6%

“etwas fadenscheinig”

Top return reasons

Gesamtgröße41%
beworben Vs Tatsächliches Produkt15%
Breite12%
Qualität insgesamt4%
Taschen/Abteilungen4%
Produktzustand3%
Haltbarkeit3%
Schulterpassform3%
Brustpassform3%
Geschenk Zweck3%

Common questions

Is among us profitable to sell on Amazon Germany?
The niche generates €10K/yr across 51 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +86.4%. Flapen's verdict: Worth a look (57/100).
How competitive is the among us niche?
18 brands and 56 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in among us?
Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Materialqualität. The return rate is 1.7%.
When does demand for among us peak?
Demand peaks in Jun–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the among us niche?
Listings span €4.37–€43.90; the average listing price is €17.60 (sweet spot $15–$100). The average incumbent carries 412 reviews — the moat a new listing must climb.