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Alice Im Wunderland Kostüm

Fail

Demand is soft, at -85.9% this quarter, so Alice Im Wunderland Kostüm is a Fail.

Flapen Score
39
39 / 100
Ranks 1,368 of 2,084 Spielzeug niches · −4 vs the category median of 43
Market size
€17K/yr219K searches / yr
90-day growth
-85.9%search demand this quarter
Competition
51%top-5 click share · 24 brands · 48 sellers

Flapen Score

Alice Im Wunderland Kostüm against its category

The dotted line is the Spielzeug average. Past it, Alice Im Wunderland Kostüm is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alice Im Wunderland Kostüm market on Amazon at a glance

Shoppers on Amazon Germany searched for Alice Im Wunderland Kostüm 219K times last year and spent an estimated €17K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Feb–Oct. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -85.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €17K a year.

Searches, last 12 months
219K
Growth, 90 days vs prior 90
-85.9%
Conversion, latest week
0.3%
Market size, estimated
€17Ka year
Peak month
February15.8× the quietest month
Top search term
alice im wunderland kostüm146K searches a year

02 · Price

A sale here is worth €24.16.

Listings sell for €24.16 on average, from €8.67 to €44.25. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €24.16 that is €0 to €2K a year per listing.

Average price
€24.16inside the $15 to $100 sweet spot
Price range
€8.67–€44.25
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
11.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.3% of listings are out of stock. The average listing ranks #2,471 within Kostüme. It carries 312 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
100%
Out of stock, average day
15.3%
Average rank
#2,471in Kostüme
Average rating
4.08 starsAmazon Germany average 4.37 stars
Average reviews
312per listing
Listings tracked
31

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Alice Im Wunderland Kostüm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

48

Top-5 brand share

59%

Top 20: 96%

Top-5 click share

51%

Top 20: 90%

Open market

41%

  • Brand 126%
  • Brand 210%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Alice Im Wunderland Kostüm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct · busiest ÷ quietest = 15.8×

Search terms

Top Alice Im Wunderland Kostüm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • alice im wunderland kostüm146K/yr
  • alice im wunderland kostüm damen42K/yr
  • alice in wonderland costume14K/yr
  • kostüm alice im wunderland17K/yr

Reviews and returns

What reviews say buyers love and hate about Alice Im Wunderland Kostüm

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Gesamtgröße”
22%of negative reviews mention “Qualität insgesamt”
11.6%of orders come back
“Enttäuschende Qualität”
A buyer, on “Qualität insgesamt”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Alice Im Wunderland Kostüm questions

Answered from the same tracked data.