Affe
MaybeThe top 5 products take only 30% of clicks. But demand is soft, at -36.7% this quarter, so Affe is a Maybe.
- Flapen Score
- 50 / 100Top 22% of 2,084 Spielzeug niches · +7 vs the category median of 4350
- Market size
- €93K/yr287K searches / yr
- 90-day growth
- -36.7%search demand this quarter
- Competition
- 30%top-5 click share · 30 brands · 116 sellers
Flapen Score
Affe against its category
The dotted line is the Spielzeug average. Past it, Affe is stronger. Inside it, weaker.
Market
The Affe market on Amazon at a glance
Shoppers on Amazon Germany searched for Affe 287K times last year and spent an estimated €93K. The top 5 brands take 50% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 287K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -36.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €93K a year.
- Searches, last 12 months
- 287K
- Growth, 90 days vs prior 90
- -36.7%
- Conversion, latest week
- 1.9%
- Market size, estimated
- €93Ka year
- Peak month
- December3.4× the quietest month
- Top search term
- coco der neugierige affe60K searches a year
02 · Price
A sale here is worth €16.55.
Listings sell for €16.55 on average, from €4.91 to €30.24. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €16.55 that is €0 to €2K a year per listing.
- Average price
- €16.55inside the $15 to $100 sweet spot
- Price range
- €4.91–€30.24
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€2K
- Returns
- 1.6%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #2,180 within Plüsch-Spielzeug. It carries 1,696 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 89%
- Out of stock, average day
- 6.4%
- Average rank
- #2,180in Plüsch-Spielzeug
- Average rating
- 4.48 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,696per listing
- Listings tracked
- 45
04 · Newcomers
0 of last year's 17 launches cleared the first-year sales bar.
17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 17
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Affe products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
30 rising
Sellers
116
Top-5 brand share
50%
Top 20: 92%
Top-5 click share
30%
Top 20: 75%
Open market
44%
- Brand 114%
- Brand 214%
- Brand 310%
- Brand 46%
- Brand 56%
- Brand 66%
Demand
Affe search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
Search terms
Top Affe search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- coco der neugierige affe60K/yr
- affe kuscheltier68K/yr
- kuscheltier affe36K/yr
- affen kuscheltier21K/yr
- curious george14K/yr
- coco der affe14K/yr
- affe plüschtier12K/yr
- plüschtier affe9K/yr
- stofftier affe9K/yr
- affe kuscheltier klein7K/yr
Reviews and returns
What reviews say buyers love and hate about Affe
We read the reviews and the return reasons for every product selling here.
“Nach nur 3 Monaten defekt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Affe questions
Answered from the same tracked data.









