Is affe profitable to sell on Amazon Germany?

The niche generates €93K/yr across 45 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -36.7%. Flapen's verdict: Worth a look (50/100).

How competitive is the affe niche?

30 brands and 116 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in affe?

Top complaints mined from reviews: Haltbarkeit, Gesamtgröße, Preis-Leistungs-Verhältnis. The return rate is 1.6%.

When does demand for affe peak?

Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.

What does it cost to enter the affe niche?

Listings span €4.91–€30.24; the average listing price is €16.55 (sweet spot $15–$100). The average incumbent carries 1,696 reviews — the moat a new listing must climb.

affe

Worth a look

Shows a fragmented shelf (top 5 take 30% of clicks), but soft demand (-36.7% this quarter) keeps it on the watch list.

Competition

Great30%

top-5 click share — an open shelf

Brand share

Great50%

top-5 brand share — no brand owns this niche

Returns

Great1.6%

return rate — above 5% kills the launch gate

Avg price

Great€16.55

avg listing price — sweet spot $15–$100

Price range

Good€4.91–€30.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,696.13

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad€93K

€93K/yr · 287K searches

Growth

Bad-36.7%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, affe is a €93K/yr Amazon Germany market (287K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

affe market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: €66K–€83K; units × avg price
Conversion rate: 1.9%
Avg BSR: #2,180
Page quality: 0%
Prime: 89%
Sponsored: 62%
Out of stock: 6.4%
Avg brand age: 44 months
Avg seller age: 191 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

30 rising

Sellers

116

Top-5 brand share

50%

Top 20: 92%

Top-5 click share

30%

Top 20: 75%

Open market

44%

WILD REPUBLIC14%
Schmidt14%
NICI10%
Generisch6%
Steiff6%
Efymosce6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -36.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Open Trend

Top affe search terms

coco der neugierige affe60K/yr -14.6%0.4% conv.
affe kuscheltier68K/yr -47.3%1.6% conv.
kuscheltier affe36K/yr -33.1%1.6% conv.
affen kuscheltier21K/yr -35.3%1.4% conv.
curious george14K/yr -22.4%0.3% conv.
coco der affe14K/yr -50.6%1.6% conv.
affe plüschtier12K/yr -53.0%1.2% conv.
plüschtier affe9K/yr -40.7%1.3% conv.
stofftier affe9K/yr -35.1%2.4% conv.
affe kuscheltier klein7K/yr -47.1%1.7% conv.

All search terms

Top affe products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Schmidt Spiele 42738 Coco der neugierige Affe Plüschfigur 17 5 cm

Schmidt€11.974.5★369 rev

NICI Original Glubschis Hobson - Flauschiger Plüschaffe mit großen Glitzeraugen - Kuscheltier für Verliebte braun/beige 25 cm

NICI€4.914.8★1,773 rev

Efymosce Punch Monkey Kuscheltier 66cm Großes Orang Utan Plüschtier Klammeraffe Plush für Kinder Weiches AFFE Plush Toy als Geschenk Ideal für Fans & Tierliebhaber

Efymosce€9.993.6★6 rev

Punch Monkey Plüschtier 66 cm großer Orang-Utan mit Baby Äffchen sitzend 30 cm Kuscheltier aus umweltfreundlichem Plüschmaterial waschbar und sicher für Kinder realistisches weiches kuscheliges

Generisch€19.873.5★2 rev

Heunec 283077 Misanimo Affe 40 cm Braun

Heunec€18.794.6★529 rev

Newest

by launch date

Aubzy Plüschtier AFFE 66 cm großer Boxaffe weicher Orang-Utan mit Klettverschluss realistische Kuschelpuppe Anti-Stress Geschenk für Erwachsene & Tierliebhaber

Aubzy€12.023 rev

3mo ago

Efymosce Punch Monkey Kuscheltier 66cm Großes Orang Utan Plüschtier Klammeraffe Plush für Kinder Weiches AFFE Plush Toy als Geschenk Ideal für Fans & Tierliebhaber

Efymosce€9.996 rev

3mo ago

HUQINXIN Punch Monkey Plüschtier 66 cm großer Orang-Utan ultraweiches kuscheliges Affenspielzeug waschbar und sicher für Kinder Plüschmaterial Ideal für Fans & Tierliebhaber

HUQINXIN€10.651 rev

3mo ago

Ayucanpeng Punch Monkey Plüschtier 66 cm großer Orang-Utan Großes Orang Utan Kuscheltier Kuscheltier aus umweltfreundlichem Plüschmaterial Ideal für Fans & Tierliebhaber

Ayucanpeng€11.313 rev

3mo ago

Punch Monkey Plüschtier 66 cm großer Orang-Utan mit Baby Äffchen sitzend 30 cm Kuscheltier aus umweltfreundlichem Plüschmaterial waschbar und sicher für Kinder realistisches weiches kuscheliges

Generisch€19.872 rev

4mo ago

What buyers say about affe

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt24%

“Super Qualität”

Weiches Gefühl24%

“flauschig”

Spaß/Unterhaltungserlebnis16%

“wird gut bespielt”

Geschenk Zweck11%

“Klasse Geschenk”

beworben Vs Tatsächliches Produkt10%

“sieht aus wie auf dem Foto”

Preis-Leistungs-Verhältnis3%

“guter Preis, kinder sind begeistert”

Design insgesamt3%

“Das Äffchen ist sehr süß gestaltet”

Flaumigkeit2%

“Soooo flauschig und niedlich”

Gesamtgröße2%

“Handliche Größe”

Benutzerfreundlichkeit1%

“Bedienung einfach”

What buyers complain about

Haltbarkeit18%

“Nach nur 3 Monaten defekt”

Gesamtgröße14%

“Ein Fuß war sogar falsch rum angebracht”

Preis-Leistungs-Verhältnis14%

“teuer”

Geräuschpegel7%

“Der Motor für den Saugreflex, wenn er denn mal funktioniert, ist extrem laut”

Schrumpfungswiderstand7%

“Leider geschrumpft”

Qualität insgesamt7%

“Sehr schlechte Verarbeitung”

Funktionalität insgesamt4%

“Funktioniert nicht”

Komfort insgesamt4%

“nicht wie beschrieben angenehm”

Akkulaufzeit4%

“Der zweite eine Stunde später beide mal mussten ich neue Batterien einsetzen”

Batterieeinschluss4%

“Die mitgelieferten Batterien waren fast leer”

Top return reasons

Gesamtgröße42%

Qualität insgesamt9%

Funktionalität insgesamt8%

beworben Vs Tatsächliches Produkt7%

Nähen/Finish/Polieren6%

Geräuschpegel5%

Materialqualität3%

Farbe2%

Defekt Material/Teile2%

Geruch2%

Common questions

Is affe profitable to sell on Amazon Germany?: The niche generates €93K/yr across 45 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -36.7%. Flapen's verdict: Worth a look (50/100).
How competitive is the affe niche?: 30 brands and 116 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in affe?: Top complaints mined from reviews: Haltbarkeit, Gesamtgröße, Preis-Leistungs-Verhältnis. The return rate is 1.6%.
When does demand for affe peak?: Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
What does it cost to enter the affe niche?: Listings span €4.91–€30.24; the average listing price is €16.55 (sweet spot $15–$100). The average incumbent carries 1,696 reviews — the moat a new listing must climb.

affe

affe market data

Competition & brand share

Demand & seasonality

Top affe search terms

Top affe products on Amazon

Top sellers

Newest

Trending

What buyers say about affe

What buyers love

What buyers complain about

Top return reasons

Common questions

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