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Affe

Maybe

The top 5 products take only 30% of clicks. But demand is soft, at -36.7% this quarter, so Affe is a Maybe.

Flapen Score
50
50 / 100
Top 22% of 2,084 Spielzeug niches · +7 vs the category median of 43
Market size
€93K/yr287K searches / yr
90-day growth
-36.7%search demand this quarter
Competition
30%top-5 click share · 30 brands · 116 sellers

Flapen Score

Affe against its category

The dotted line is the Spielzeug average. Past it, Affe is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Affe market on Amazon at a glance

Shoppers on Amazon Germany searched for Affe 287K times last year and spent an estimated €93K. The top 5 brands take 50% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 287K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -36.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €93K a year.

Searches, last 12 months
287K
Growth, 90 days vs prior 90
-36.7%
Conversion, latest week
1.9%
Market size, estimated
€93Ka year
Peak month
December3.4× the quietest month
Top search term
coco der neugierige affe60K searches a year

02 · Price

A sale here is worth €16.55.

Listings sell for €16.55 on average, from €4.91 to €30.24. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €16.55 that is €0 to €2K a year per listing.

Average price
€16.55inside the $15 to $100 sweet spot
Price range
€4.91–€30.24
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #2,180 within Plüsch-Spielzeug. It carries 1,696 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
89%
Out of stock, average day
6.4%
Average rank
#2,180in Plüsch-Spielzeug
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
1,696per listing
Listings tracked
45

04 · Newcomers

0 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Affe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

30 rising

Sellers

116

Top-5 brand share

50%

Top 20: 92%

Top-5 click share

30%

Top 20: 75%

Open market

44%

  • Brand 114%
  • Brand 214%
  • Brand 310%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Affe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KBlack Friday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Affe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coco der neugierige affe60K/yr
  • affe kuscheltier68K/yr
  • kuscheltier affe36K/yr
  • affen kuscheltier21K/yr
  • curious george14K/yr
  • coco der affe14K/yr
  • affe plüschtier12K/yr
  • plüschtier affe9K/yr
  • stofftier affe9K/yr
  • affe kuscheltier klein7K/yr

Reviews and returns

What reviews say buyers love and hate about Affe

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”
18%of negative reviews mention “Haltbarkeit”
1.6%of orders come back
“Nach nur 3 Monaten defekt”
A buyer, on “Haltbarkeit”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Affe questions

Answered from the same tracked data.