Affe
Affe shows a fragmented shelf (top 5 take 30% of clicks), but soft demand (-36.7% this quarter) keeps it on the watch list.
Flapen Score
Top 22% of 2,084 Spielzeug niches · +7 vs the category median of 43
Is Affe profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Affe is a €93K/yr Amazon Germany market (287K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Affe: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -36.7% over the last 90 days and 1.9% of searches end in a purchase.
€93K
revenue / yr
Who owns the niche?
The top 5 brands hold 50% of demand, so 50% of the market is open.
50%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 45 products
Top Affe products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Schmidt Spiele 42738 Coco der neugierige Affe Plüschfigur 17 5 cm
- Price
- €11.97
- Rating
- 4.5/5
- Reviews
- 369
- Age
- 4y ago
NICI Original Glubschis Hobson - Flauschiger Plüschaffe mit großen Glitzeraugen - Kuscheltier für Verliebte braun/beige 25 cm
- Price
- €4.91
- Rating
- 4.8/5
- Reviews
- 1,773
- Age
- 5y ago
Efymosce Punch Monkey Kuscheltier 66cm Großes Orang Utan Plüschtier Klammeraffe Plush für Kinder Weiches AFFE Plush Toy als Geschenk Ideal für Fans & Tierliebhaber
- Price
- €9.99
- Rating
- 3.6/5
- Reviews
- 6
- Age
- 3mo ago
Punch Monkey Plüschtier 66 cm großer Orang-Utan mit Baby Äffchen sitzend 30 cm Kuscheltier aus umweltfreundlichem Plüschmaterial waschbar und sicher für Kinder realistisches weiches kuscheliges
- Price
- €19.87
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 4mo ago
Heunec 283077 Misanimo Affe 40 cm Braun
- Price
- €18.79
- Rating
- 4.6/5
- Reviews
- 529
- Age
- 19y ago
Trending
90-day click momentum
Ayucanpeng Punch Monkey Plüschtier 66 cm großer Orang-Utan Großes Orang Utan Kuscheltier Kuscheltier aus umweltfreundlichem Plüschmaterial Ideal für Fans & Tierliebhaber
- Price
- €11.31
- Rating
- 3.4/5
- Reviews
- 3
- Age
- 3mo ago
HUQINXIN Punch Monkey Plüschtier 66 cm großer Orang-Utan ultraweiches kuscheliges Affenspielzeug waschbar und sicher für Kinder Plüschmaterial Ideal für Fans & Tierliebhaber
- Price
- €10.65
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
Aubzy Plüschtier AFFE 66 cm großer Boxaffe weicher Orang-Utan mit Klettverschluss realistische Kuschelpuppe Anti-Stress Geschenk für Erwachsene & Tierliebhaber
- Price
- €12.02
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 3mo ago
Efymosce Punch Monkey Kuscheltier 66cm Großes Orang Utan Plüschtier Klammeraffe Plush für Kinder Weiches AFFE Plush Toy als Geschenk Ideal für Fans & Tierliebhaber
- Price
- €9.99
- Rating
- 3.6/5
- Reviews
- 6
- Age
- 3mo ago
Punch Monkey Plüschtier 66 cm großer Orang-Utan mit Baby Äffchen sitzend 30 cm Kuscheltier aus umweltfreundlichem Plüschmaterial waschbar und sicher für Kinder realistisches weiches kuscheliges
- Price
- €19.87
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 4mo ago
Newest
by launch dateAubzy Plüschtier AFFE 66 cm großer Boxaffe weicher Orang-Utan mit Klettverschluss realistische Kuschelpuppe Anti-Stress Geschenk für Erwachsene & Tierliebhaber
- Price
- €12.02
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 3mo ago
Efymosce Punch Monkey Kuscheltier 66cm Großes Orang Utan Plüschtier Klammeraffe Plush für Kinder Weiches AFFE Plush Toy als Geschenk Ideal für Fans & Tierliebhaber
- Price
- €9.99
- Rating
- 3.6/5
- Reviews
- 6
- Age
- 3mo ago
HUQINXIN Punch Monkey Plüschtier 66 cm großer Orang-Utan ultraweiches kuscheliges Affenspielzeug waschbar und sicher für Kinder Plüschmaterial Ideal für Fans & Tierliebhaber
- Price
- €10.65
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
Ayucanpeng Punch Monkey Plüschtier 66 cm großer Orang-Utan Großes Orang Utan Kuscheltier Kuscheltier aus umweltfreundlichem Plüschmaterial Ideal für Fans & Tierliebhaber
- Price
- €11.31
- Rating
- 3.4/5
- Reviews
- 3
- Age
- 3mo ago
Punch Monkey Plüschtier 66 cm großer Orang-Utan mit Baby Äffchen sitzend 30 cm Kuscheltier aus umweltfreundlichem Plüschmaterial waschbar und sicher für Kinder realistisches weiches kuscheliges
- Price
- €19.87
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 4mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
Brands
30 rising
Sellers
116
Top-5 brand share
50%
Top 20: 92%
Top-5 click share
30%
Top 20: 75%
Open market
44%
- WILD REPUBLIC14%
- Schmidt14%
- NICI10%
- Generisch6%
- Steiff6%
- Efymosce6%
Affe demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
Top Affe search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- coco der neugierige affe60K/yr
- affe kuscheltier68K/yr
- kuscheltier affe36K/yr
- affen kuscheltier21K/yr
- curious george14K/yr
- coco der affe14K/yr
- affe plüschtier12K/yr
- plüschtier affe9K/yr
- stofftier affe9K/yr
- affe kuscheltier klein7K/yr
What reviews say buyers love and hate about Affe
What buyers mention most, as a share of all reviews.
What buyers love
94% of reviews“Super Qualität”
“flauschig”
“wird gut bespielt”
“Klasse Geschenk”
“sieht aus wie auf dem Foto”
What buyers complain about
82% of reviews“Nach nur 3 Monaten defekt”
“Ein Fuß war sogar falsch rum angebracht”
“teuer”
“Der Motor für den Saugreflex, wenn er denn mal funktioniert, ist extrem laut”
“Leider geschrumpft”
Affe return rate & reasons
Why buyers send it back, as a share of all return requests.
1.6%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Affe questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
