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Adventskalender Mädchen 10 Jahre

Fail

Buyers convert on only 0.2% of searches, so Adventskalender Mädchen 10 Jahre is a Fail.

Flapen Score
40
40 / 100
Ranks 1,295 of 2,084 Spielzeug niches · −3 vs the category median of 43
Market size
€35K/yr852K searches / yr
90-day growth
-26.4%search demand this quarter
Competition
50%top-5 click share · 14 brands · 182 sellers

Flapen Score

Adventskalender Mädchen 10 Jahre against its category

The dotted line is the Spielzeug average. Past it, Adventskalender Mädchen 10 Jahre is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Adventskalender Mädchen 10 Jahre market on Amazon at a glance

Shoppers on Amazon Germany searched for Adventskalender Mädchen 10 Jahre 852K times last year and spent an estimated €35K. The top 5 brands take 86% of clicks. Demand peaks in Oct–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 852K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €35K a year.

Searches, last 12 months
852K
Growth, 90 days vs prior 90
-26.4%
Conversion, latest week
0.2%
Market size, estimated
€35Ka year
Peak month
October553.3× the quietest month
Top search term
barbie adventskalender86K searches a year

02 · Price

A sale here is worth €23.13.

Listings sell for €23.13 on average, from €10.86 to €40.96. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €23.13 that is €6K to €12K a year per listing.

Average price
€23.13inside the $15 to $100 sweet spot
Price range
€10.86–€40.96
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
€6K–€12K
Returns
1.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #888 within Adventskalender. It carries 650 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
71%
Out of stock, average day
10.4%
Average rank
#888in Adventskalender
Average rating
4.53 starsAmazon Germany average 4.37 stars
Average reviews
650per listing
Listings tracked
24

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Adventskalender Mädchen 10 Jahre products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 flat

Sellers

182

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

50%

Top 20: 98%

Open market

12%

  • Brand 171%
  • Brand 26%
  • Brand 33%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (8 brands, 12%)

Demand

Adventskalender Mädchen 10 Jahre search demand

Weekly searches over the year, seasonality beneath. Pick a range.

120K80KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 553.3×

Search terms

Top Adventskalender Mädchen 10 Jahre search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • barbie adventskalender86K/yr
  • adventskalender barbie89K/yr
  • adventskalender mädchen 10 jahre168K/yr
  • adventskalender mädchen 12 jahre111K/yr
  • die drei ausrufezeichen adventskalender24K/yr
  • adventskalender die drei ausrufezeichen19K/yr
  • adventskalender mädchen teenager11K/yr
  • adventskalender mädchen 4 jahre58K/yr
  • adventskalender mädchen 11 jahre27K/yr
  • adventskalender 12 jahre mädchen16K/yr

Reviews and returns

What reviews say buyers love and hate about Adventskalender Mädchen 10 Jahre

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Sammlungsobjekte”
14%of negative reviews mention “Benutzerfreundlichkeit”
1.2%of orders come back
“Die Kinder brauchen allerdings Hilfe beim Öffnen und herausnehmen, ging bei uns sehr schwer”
A buyer, on “Benutzerfreundlichkeit”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Adventskalender Mädchen 10 Jahre questions

Answered from the same tracked data.