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Adventskalender 2025 Kinder

Fail

The top 5 brands take 100% of clicks, so Adventskalender 2025 Kinder is a Fail.

Flapen Score
37
37 / 100
Ranks 1,531 of 2,084 Spielzeug niches · −6 vs the category median of 43
Market size
€148K/yr2.0M searches / yr
90-day growth
-22.0%search demand this quarter
Competition
51%top-5 click share · 2 brands · 377 sellers

Flapen Score

Adventskalender 2025 Kinder against its category

The dotted line is the Spielzeug average. Past it, Adventskalender 2025 Kinder is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Adventskalender 2025 Kinder market on Amazon at a glance

Shoppers on Amazon Germany searched for Adventskalender 2025 Kinder 2.0M times last year and spent an estimated €148K. All 2 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €148K a year.

Searches, last 12 months
2.0M
Growth, 90 days vs prior 90
-22.0%
Conversion, latest week
0.3%
Market size, estimated
€148Ka year
Top search term
lego adventskalender398K searches a year

02 · Price

A sale here is worth €25.77.

Listings sell for €25.77 on average, from €3.31 to €44.96. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At €25.77 that is €13K to €19K a year per listing.

Average price
€25.77inside the $15 to $100 sweet spot
Price range
€3.31–€44.96
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
€13K–€19K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

5% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #1,064 within Adventskalender. It carries 3,028 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
5%
Prime listings
75%
Out of stock, average day
15.8%
Average rank
#1,064in Adventskalender
Average rating
4.63 starsAmazon Germany average 4.37 stars
Average reviews
3,028per listing
Listings tracked
20

04 · Newcomers

7 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
7Amazon's first-year sales bar
Average brand age
28 months

Products

Top Adventskalender 2025 Kinder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 falling

Sellers

377

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

51%

Top 20: 100%

Open market

0%

  • Brand 198%
  • Brand 22%
  • Open — no brand owns it (0%)

Demand

Adventskalender 2025 Kinder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800K600KSpike '25Black Friday '25Spike '26OctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 1647.7× · 10 of 12 months tracked

Search terms

Top Adventskalender 2025 Kinder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego adventskalender398K/yr
  • adventskalender lego451K/yr
  • lego kalender20K/yr
  • lego adventskalender 2025735K/yr
  • lego advent calendar8K/yr
  • lego weihnachtskalender13K/yr
  • adventskalender kinder lego20K/yr
  • lego advent10K/yr
  • advent calendar lego9K/yr
  • adventskalender 2025 lego155K/yr

Reviews and returns

What reviews say buyers love and hate about Adventskalender 2025 Kinder

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Sammlungsobjekte”
17%of negative reviews mention “beworben Vs Tatsächliches Produkt”
1.1%of orders come back
“Packung ist irreführend”
A buyer, on “beworben Vs Tatsächliches Produkt”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Adventskalender 2025 Kinder questions

Answered from the same tracked data.