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Adams Family Kostüme

Fail

Shoppers spend an estimated $0 a year here, so Adams Family Kostüme is a Fail.

Flapen Score
35
35 / 100
Ranks 1,651 of 2,084 Spielzeug niches · −8 vs the category median of 43
Market size
€0/yr86K searches / yr
90-day growth
-88.7%search demand this quarter
Competition
62%top-5 click share · 12 brands · 33 sellers

Flapen Score

Adams Family Kostüme against its category

The dotted line is the Spielzeug average. Past it, Adams Family Kostüme is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Adams Family Kostüme market on Amazon at a glance

Shoppers on Amazon Germany searched for Adams Family Kostüme 86K times last year and spent an estimated €0. The top 5 brands take 72% of clicks. Demand peaks in Jan–Feb–Sep–Oct–Nov. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -88.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €0 a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-88.7%
Conversion, latest week
0.0%
Market size, estimated
€0a year
Peak month
October88.0× the quietest month
Top search term
adams family kostüme49K searches a year

02 · Price

A sale here is worth €32.30.

Listings sell for €32.30 on average, from €15.58 to €92.39. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €32.30 that is €0 to €3K a year per listing.

Average price
€32.30inside the $15 to $100 sweet spot
Price range
€15.58–€92.39
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
11.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 27.4% of listings are out of stock. The average listing ranks #4,943 within Kostüme. It carries 171 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
82%
Out of stock, average day
27.4%
Average rank
#4,943in Kostüme
Average rating
4.04 starsAmazon Germany average 4.37 stars
Average reviews
171per listing
Listings tracked
17

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Adams Family Kostüme products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

33

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

22%

  • Brand 141%
  • Brand 212%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Adams Family Kostüme search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Sep, Oct, Nov · busiest ÷ quietest = 88.0×

Search terms

Top Adams Family Kostüme search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • adams family kostüme49K/yr
  • addams family kostüm29K/yr
  • kostüm addams family6K/yr
  • halloween kostüm addams family2K/yr

Reviews and returns

What reviews say buyers love and hate about Adams Family Kostüme

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Gesamtgröße”
50%of negative reviews mention “Preis-Leistungs-Verhältnis”
11.8%of orders come back
“Absolut nicht den Preis wert”
A buyer, on “Preis-Leistungs-Verhältnis”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Adams Family Kostüme questions

Answered from the same tracked data.