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Activity Spiel

Fail

The top 5 brands take 100% of clicks, so Activity Spiel is a Fail.

Flapen Score
42
42 / 100
Ranks 1,131 of 2,084 Spielzeug niches · −1 vs the category median of 43
Market size
€834K/yr885K searches / yr
90-day growth
-38.6%search demand this quarter
Competition
75%top-5 click share · 4 brands · 132 sellers

Flapen Score

Activity Spiel against its category

The dotted line is the Spielzeug average. Past it, Activity Spiel is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Activity Spiel market on Amazon at a glance

Shoppers on Amazon Germany searched for Activity Spiel 885K times last year and spent an estimated €834K. All 4 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 885K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -38.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €834K a year.

Searches, last 12 months
885K
Growth, 90 days vs prior 90
-38.6%
Conversion, latest week
4.5%
Market size, estimated
€834Ka year
Peak month
December6.1× the quietest month
Top search term
spiel des lebens258K searches a year

02 · Price

A sale here is worth €20.76.

Listings sell for €20.76 on average, from €5.44 to €56.94. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At €20.76 that is €62K to €83K a year per listing.

Average price
€20.76inside the $15 to $100 sweet spot
Price range
€5.44–€56.94
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
€62K–€83K
Returns
1.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

15% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #824 within Brettspiele. It carries 5,490 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
15%
Prime listings
85%
Out of stock, average day
2.8%
Average rank
#824in Brettspiele
Average rating
4.61 starsAmazon Germany average 4.37 stars
Average reviews
5,490per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Activity Spiel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

132

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 137%
  • Brand 237%
  • Brand 323%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Activity Spiel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.1×

Search terms

Top Activity Spiel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spiel des lebens258K/yr
  • activity spiel238K/yr
  • würfelkönig58K/yr
  • activity101K/yr
  • spiele ab 8 jahre für jungen33K/yr
  • spiel des lebens original33K/yr
  • das spiel des lebens26K/yr
  • würfelkönig spiel15K/yr
  • spiele 8 jahre junge15K/yr
  • spiel junge 8 jahre13K/yr

Reviews and returns

What reviews say buyers love and hate about Activity Spiel

We read the reviews and the return reasons for every product selling here.

63%of positive reviews mention “Spaß/Unterhaltungserlebnis”
27%of negative reviews mention “Spaß/Unterhaltungserlebnis”
1.2%of orders come back
“Nicht so der Spaßeffekt”
A buyer, on “Spaß/Unterhaltungserlebnis”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Activity Spiel questions

Answered from the same tracked data.