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Activity Board

Maybe

Products sell for $20.56 on average, inside the sweet spot. But buyers convert on only 2.0% of searches, so Activity Board is a Maybe.

Flapen Score
60
60 / 100
Top 5% of 2,084 Spielzeug niches · +17 vs the category median of 43
Market size
€367K/yr884K searches / yr
90-day growth
+12.8%search demand this quarter
Competition
41%top-5 click share · 27 brands · 49 sellers

Flapen Score

Activity Board against its category

The dotted line is the Spielzeug average. Past it, Activity Board is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Activity Board market on Amazon at a glance

Shoppers on Amazon Germany searched for Activity Board 884K times last year and spent an estimated €367K. The top 5 brands take 54% of clicks. Demand peaks in Nov–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 884K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €367K a year.

Searches, last 12 months
884K
Growth, 90 days vs prior 90
+12.8%
Conversion, latest week
2.0%
Market size, estimated
€367Ka year
Peak month
December2.7× the quietest month
Top search term
busy board ab 1 jahr227K searches a year

02 · Price

A sale here is worth €20.56.

Listings sell for €20.56 on average, from €8.86 to €43.27. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €20.56 that is €5K to €10K a year per listing.

Average price
€20.56inside the $15 to $100 sweet spot
Price range
€8.86–€43.27
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
€5K–€10K
Returns
1.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #61 within Baby- & Kleinkindspielzeug. It carries 641 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
97%
Out of stock, average day
3.9%
Average rank
#61in Baby- & Kleinkindspielzeug
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
641per listing
Listings tracked
38

04 · Newcomers

9 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
9Amazon's first-year sales bar
Average brand age
29 months

Products

Top Activity Board products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

27 falling

Sellers

49

Top-5 brand share

54%

Top 20: 94%

Top-5 click share

41%

Top 20: 80%

Open market

41%

  • Brand 114%
  • Brand 213%
  • Brand 310%
  • Brand 410%
  • Brand 56%
  • Brand 66%

Demand

Activity Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Activity Board search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • busy board ab 1 jahr227K/yr
  • busy board202K/yr
  • activity board97K/yr
  • busy board 2 jahre72K/yr
  • montessori busy board58K/yr
  • activity board ab 1 jahr67K/yr
  • spielzeug autofahrt ab 1 jahr16K/yr
  • beschäftigung im flugzeug kleinkind 1 jahr9K/yr
  • spielzeug flugzeug ab 1 jahr13K/yr
  • auto beschäftigung kinder 1 jahr9K/yr

Reviews and returns

What reviews say buyers love and hate about Activity Board

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Spaß/Unterhaltungserlebnis”
14%of negative reviews mention “Haltbarkeit”
1.8%of orders come back
“Haltbarkeit der Teile is schlecht”
A buyer, on “Haltbarkeit”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Activity Board questions

Answered from the same tracked data.